{"id":1012,"date":"2023-05-07T16:44:25","date_gmt":"2023-05-07T19:44:25","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/sublime\/"},"modified":"2025-10-27T14:53:16","modified_gmt":"2025-10-27T17:53:16","slug":"sublime","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/sublime\/","title":{"rendered":"Sublime: Aqui tem um sorriso!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1012\" class=\"elementor elementor-1012\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c439b e-flex e-con-boxed e-con e-parent\" data-id=\"96c439b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3c57b9 e-con-full e-flex e-con e-child\" data-id=\"c3c57b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf2b13a e-con-full e-flex e-con e-child\" data-id=\"bf2b13a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ce103 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"80ce103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop.png\" class=\"attachment-full size-full wp-image-26828\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9579c7b elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"9579c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/05\/01_Medalha_Sublime_Mobile.png\" class=\"attachment-full size-full wp-image-26831\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f3f8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5f3f8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6810b570\" data-id=\"6810b570\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291c9bf0 elementor-widget elementor-widget-image\" data-id=\"291c9bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"373\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-1400x373.jpg\" class=\"attachment-large size-large wp-image-1015\" alt=\"Nestl\u00e9 Sublime\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-1400x373.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-1120x299.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-520x139.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-768x205.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-1536x410.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_7_2400x1600-2048x546.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daae150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daae150\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bab0e\" data-id=\"68bab0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc42436 elementor-widget elementor-widget-text-editor\" data-id=\"2cc42436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine a responsabilidade de se trabalhar com um produto que est\u00e1 presente na vida dos peruanos desde 1927. Sublime tem uma alt\u00edssima penetra\u00e7\u00e3o no Peru e muitos significados para seus consumidores: o chocolate para relaxar da press\u00e3o do dia a dia, o gosto da inf\u00e2ncia, um carinho a qualquer hora.<\/p><p>Relevante para quem o consome e para a Nestl\u00e9 Peru (\u00e9 a segunda marca mais importante da empresa no pa\u00eds), a marca precisava revitalizar sua hist\u00f3ria, renovar sua identidade e, atrav\u00e9s de suas caracter\u00edsticas ic\u00f4nicas e propriet\u00e1rias, firmar sua import\u00e2ncia no contexto de mercado de seu pa\u00eds.<\/p><p>Parceiros de longa data, a CBA B+G aceitou o desafio de retrabalhar Sublime por um ponto de vista abrangente de <em>branding<\/em>: arquitetura de marca, identidade visual, embalagem, enfim, uma vis\u00e3o global e integrada com todos os pontos de contato da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e522db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e522db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f027c92\" data-id=\"f027c92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-090c37e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"090c37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_1.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_2.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_4.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_5.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_6.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_7.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_8.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_8_2400x1600_9.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45430985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45430985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90e8083\" data-id=\"90e8083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249968ba elementor-widget elementor-widget-cba-gallery\" data-id=\"249968ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_6_1580x1000.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_6_1580x1000.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_7_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_8_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fa23e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fa23e6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52e9ec6c\" data-id=\"52e9ec6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-365b5c45 elementor-widget elementor-widget-heading\" data-id=\"365b5c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territ\u00f3rio da marca e seus sentidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66038f25 elementor-widget elementor-widget-text-editor\" data-id=\"66038f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A partir da ess\u00eancia de Sublime, \u201c<em>Recarga el buen \u00e1nimo<\/em>\u2019\u2019, propomos construir um <em>design system<\/em> extremamente estruturado para retrabalhar sua forte identidade de forma a contemplar todos seus pontos de contato e refor\u00e7ar sua estrat\u00e9gia de portf\u00f3lio.<\/p>\n<p>Junto das equipes de marketing, pesquisa e inova\u00e7\u00e3o da Nestl\u00e9 Peru, a CBA B+G realizou um extenso workshop de <em>Brand Senses<\/em>, uma metodologia que explora os cinco sentidos da marca e ajuda a estabelecer os princ\u00edpios que ir\u00e3o guiar toda sua identidade: o contraste e a alegria das cores (vis\u00e3o), o ritmo, o sorriso, a risada que a marca inspira (som), a croc\u00e2ncia do produto, sempre com peda\u00e7os misturados ao chocolate (paladar).<\/p>\n<p>O trabalho dos sentidos da marca foi fundamental para o passo seguinte: a explora\u00e7\u00e3o de diferentes <em>insights<\/em> para a mesma mensagem de otimismo da marca, respeitando sua ess\u00eancia e seu territ\u00f3rio de express\u00e3o. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d8b66b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d8b66b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e415eaf\" data-id=\"3e415eaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601a4107 elementor-widget elementor-widget-cba-gallery\" data-id=\"601a4107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_10_1380x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_10_1380x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_9_960x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_9_960x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-389a7f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"389a7f8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62618911\" data-id=\"62618911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d4b94be elementor-widget elementor-widget-image\" data-id=\"4d4b94be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"772\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-1400x772.jpg\" class=\"attachment-large size-large wp-image-1030\" alt=\"Nestl\u00e9 Sublime\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-1400x772.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-1120x618.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-520x287.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-768x424.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-1536x847.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_6_2400x1600-2048x1130.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a924498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a924498\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51200bac\" data-id=\"51200bac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d052806 elementor-widget elementor-widget-image\" data-id=\"d052806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-1400x933.jpg\" class=\"attachment-large size-large wp-image-1031\" alt=\"Nestl\u00e9 Sublime\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-1400x933.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-1120x747.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-768x512.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-1536x1024.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_5_2400x1600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ca2f0df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ca2f0df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66b17e6d\" data-id=\"66b17e6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf810e elementor-widget elementor-widget-image\" data-id=\"bf810e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-1400x933.jpg\" class=\"attachment-large size-large wp-image-1032\" alt=\"Nestl\u00e9 Sublime\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-1400x933.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-1120x747.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-768x512.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-1536x1024.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_4_2400x1600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2156ec92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2156ec92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-438e9bfe\" data-id=\"438e9bfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3edd5428 elementor-widget elementor-widget-heading\" data-id=\"3edd5428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sorria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457929a5 elementor-widget elementor-widget-text-editor\" data-id=\"457929a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nova identidade manteve os elementos propriet\u00e1rios da marca, por\u00e9m os evoluiu: o tra\u00e7o virou um sorriso e seu sistema de cores foi totalmente retrabalhado de forma a se aproximar dos sentidos inerentes ao Sublime: um equil\u00edbrio entre os ic\u00f4nicos azul e prata, mas adicionados de uma paleta de cores secund\u00e1ria cheia de energia.<\/p><p>Realizamos in\u00fameros testes de materiais e cores para chegarmos ao contraste desejado. Estudamos a aplica\u00e7\u00e3o dos substratos em diferentes materiais, papel cart\u00e3o, laminado &#8211; e como reagia na g\u00f4ndola; enfatizamos os contrastes entre fosco, brilho e cor.<\/p><p>Al\u00e9m de recriar todo o design system e desenvolver o Guia de uso e aplica\u00e7\u00e3o da marca (<em>brand book<\/em>), o resultado mais incr\u00edvel foi seu o impacto transversal: a integra\u00e7\u00e3o total com a comunica\u00e7\u00e3o da marca. A partir de um trabalho consistente e coletivo de renova\u00e7\u00e3o de identidade, a JWT, ag\u00eancia respons\u00e1vel pela comunica\u00e7\u00e3o, adotou novo posicionamento, o time interno reestruturou o portf\u00f3lio de produtos e a ag\u00eancia de eventos aplicou os novos conceitos.<\/p><p>Um grande exemplo de comprometimento e integra\u00e7\u00e3o, \u00e0 altura de uma marca com a relev\u00e2ncia de Sublime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f815977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f815977\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5220e6\" data-id=\"b5220e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401e361 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"401e361\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_2_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_3_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Nestl\u00e9 Sublime\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_single_1_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75bd5f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75bd5f0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e1db18b\" data-id=\"3e1db18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491ce2bf elementor-widget elementor-widget-cba-gallery\" data-id=\"491ce2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_3_1580x1000.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_3_1580x1000.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_4_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_5_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3456ca64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3456ca64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15548219\" data-id=\"15548219\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76b360cd elementor-widget elementor-widget-cba-gallery\" data-id=\"76b360cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_1_1380x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_1_1380x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_2_960x1260_SELO.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_sublime_grid_2_960x1260_SELO.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-377e6796 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377e6796\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3738ccd2\" data-id=\"3738ccd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ea5174b elementor-widget elementor-widget-video\" data-id=\"5ea5174b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=caoipJx3m98&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e134cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e134cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e477c5a\" data-id=\"e477c5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604200a7 elementor-widget elementor-widget-text-editor\" data-id=\"604200a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este projeto recebeu um dos quatro pr\u00eamios que ganhamos no <strong>Effie Awards 2019<\/strong> (Peru), pr\u00eamio internacionalmente reconhecido e respeitado da ind\u00fastria de marketing e comunica\u00e7\u00e3o. Sublime foi premiado pela campanha \u201cV\u00edstete con una Sonrisa\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[802],"services":[550,744,750,806,810,1042,1158],"project_tags":[132,98,108,104,114,106,110],"class_list":["post-1012","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-food","services-packaging-design","services-category-deep-dive","services-brand-guidelines","services-brand-senses","services-consumer-brand-identity","services-brand-archeology","services-ad-pack-retail-product-cepts","project_tags-ad-pack-retail-product-cepts","project_tags-brand-archeology","project_tags-brand-guidelines","project_tags-brand-senses","project_tags-category-deep-dive","project_tags-consumer-brand-identity","project_tags-packaging-design"],"acf":[],"lang":"pt","translations":{"pt":1012,"es":2428,"en":2152},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/1012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/1012\/revisions"}],"predecessor-version":[{"id":26833,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/1012\/revisions\/26833"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=1012"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=1012"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=1012"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=1012"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=1012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}