{"id":10463,"date":"2022-05-21T02:52:16","date_gmt":"2022-05-21T05:52:16","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=10463"},"modified":"2025-10-27T16:30:24","modified_gmt":"2025-10-27T19:30:24","slug":"purina-proplan","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/purina-proplan\/","title":{"rendered":"Purina ProPlan: Marca global, necessidades locais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10463\" class=\"elementor elementor-10463\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73594cc e-flex e-con-boxed e-con e-parent\" data-id=\"73594cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c757df4 e-con-full e-flex e-con e-child\" data-id=\"c757df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e49b64 e-con-full e-flex e-con e-child\" data-id=\"6e49b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c40fa elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"43c40fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png\" class=\"attachment-full size-full wp-image-26953\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb23a2 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"aeb23a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Mobile.png\" class=\"attachment-full size-full wp-image-26956\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e3ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e3ffb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-047b97e\" data-id=\"047b97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ec450 elementor-widget elementor-widget-text-editor\" data-id=\"27ec450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Este projeto foi ganhador de um dos dois pr\u00eamios que recebemos na edi\u00e7\u00e3o do<\/span><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary );font-weight: bold\">Pr\u00eamio ABRE da Embalagem Brasileira 2021,<\/span><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary )\">que tem como objetivo principal eleger as embalagens que se destacam como \u00edcones de excel\u00eancia em qualidade, tecnologia, design, funcionalidade, sustentabilidade e inova\u00e7\u00e3o. Purina Proplan recebeu Prata na categoria Redesign de Embalagem.<\/span><\/p><p>\u2014<\/p><p>\u00a0<\/p><p>O maior desafio do extenso projeto\u00a0ProPlan Flagship foi desenvolver a nova identidade da marca Purina ProPlan para diferentes mercados da Am\u00e9rica Latina, seguindo as diretrizes globais da marca. Uma tarefa e tanto, dada a quantidade e a complexidade de informa\u00e7\u00e3o do seguimento (ra\u00e7a, idade, porte, nutrientes, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a00b3de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a00b3de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e076e3\" data-id=\"0e076e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-250f9f1 elementor-widget elementor-widget-image\" data-id=\"250f9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"436\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg\" class=\"attachment-medium size-medium wp-image-10489\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1400x544.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-520x202.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-768x299.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy.jpg 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49754b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49754b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7065a5\" data-id=\"e7065a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e54a16 elementor-widget elementor-widget-text-editor\" data-id=\"1e54a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m das tradicionais an\u00e1lises para entendimento do shopper do mercado de pet food, o projeto exigiu tamb\u00e9m uma profunda compreens\u00e3o das particularidades regionais. Assim, num trabalho de cocria\u00e7\u00e3o &#8211; juntamente da Lapiz, ag\u00eancia regional de comunica\u00e7\u00e3o de ProPlan e l\u00edderes da marca de pa\u00edses latino-americanos &#8211; nossa equipe desenvolveu o novo ecossistema de embalagens para Pet Specialty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfdd18d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfdd18d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba14879\" data-id=\"ba14879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e5a86 elementor-widget elementor-widget-video\" data-id=\"c3e5a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=y22MHCoxoKQ&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/cba-design.com\\\/latam\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg&quot;,&quot;id&quot;:&quot;10506&quot;,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77cdbe elementor-widget elementor-widget-text-editor\" data-id=\"f77cdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As novas embalagens contam com um design system\u00a0que facilita a navega\u00e7\u00e3o pelo vasto portf\u00f3lio da marca e, ao mesmo tempo, apresenta com clareza a diversidade da linha de produtos. A arquitetura de informa\u00e7\u00f5es e benef\u00edcios ficou mais eficiente, elegante e objetiva:<\/p><p>Assim a embalagem torna-se uma poderosa pe\u00e7a de comunica\u00e7\u00e3o no ponto de venda, destacando com efetividade os benef\u00edcios de cada produto. Com mensagens focadas no shopper e no momento da compra, desenvolvemos tamb\u00e9m, em conjunto com o time de trade de Purina, um toolkit com o enxoval recomendado de pe\u00e7as para o ponto de venda e o conte\u00fado para cada uma, seguindo a estrat\u00e9gia de comunica\u00e7\u00e3o da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d584176 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d584176\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef129f\" data-id=\"eef129f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9097975 elementor-widget elementor-widget-image\" data-id=\"9097975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"569\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg\" class=\"attachment-medium size-medium wp-image-10486\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1400x712.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-520x264.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-768x390.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1536x781.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-2048x1041.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65abb7 elementor-widget elementor-widget-image\" data-id=\"c65abb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"747\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg\" class=\"attachment-medium size-medium wp-image-10483\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1400x933.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-768x512.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1536x1024.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-784b14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784b14b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ec936\" data-id=\"10ec936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c2e70 elementor-widget elementor-widget-video\" data-id=\"b0c2e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/575393241?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16b2ff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16b2ff9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0985c\" data-id=\"dc0985c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d58e5 elementor-widget elementor-widget-text-editor\" data-id=\"e5d58e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como parte de um projeto regional que abrange diversos mercados,\u00a0consolidamos todas as informa\u00e7\u00f5es da marca, como\u00a0as diretrizes estrat\u00e9gicas, al\u00e9m das embalagens e da\u00a0comunica\u00e7\u00e3o de ponto de venda com materiais criados para orientar\u00a0o\u00a0PTP\u00a0(Path to Purchase) em um Brand Book.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[454,452],"industry":[1190],"services":[750,812,1055,550],"project_tags":[],"class_list":["post-10463","projets","type-projets","status-publish","hentry","business_needs-branding","business_needs-design","industry-pet-food","services-brand-guidelines","services-brand-strategy","services-customer-journey-analysis","services-packaging-design"],"acf":[],"lang":"pt","translations":{"pt":10463,"en":10466,"es":10470},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463\/revisions"}],"predecessor-version":[{"id":26963,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463\/revisions\/26963"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=10463"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=10463"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=10463"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}