{"id":10463,"date":"2022-05-21T02:52:16","date_gmt":"2022-05-21T05:52:16","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=10463"},"modified":"2025-10-27T16:30:24","modified_gmt":"2025-10-27T19:30:24","slug":"purina-proplan","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/purina-proplan\/","title":{"rendered":"Purina ProPlan: Marca global, necessidades locais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10463\" class=\"elementor elementor-10463\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73594cc e-flex e-con-boxed e-con e-parent\" data-id=\"73594cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c757df4 e-con-full e-flex e-con e-child\" data-id=\"c757df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e49b64 e-con-full e-flex e-con e-child\" data-id=\"6e49b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c40fa elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"43c40fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png\" class=\"attachment-full size-full wp-image-26953\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb23a2 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"aeb23a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Mobile.png\" class=\"attachment-full size-full wp-image-26956\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e3ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e3ffb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-047b97e\" data-id=\"047b97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ec450 elementor-widget elementor-widget-text-editor\" data-id=\"27ec450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Este projeto foi ganhador de um dos dois pr\u00eamios que recebemos na edi\u00e7\u00e3o do<\/span><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary );font-weight: bold\">Pr\u00eamio ABRE da Embalagem Brasileira 2021,<\/span><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary )\">que tem como objetivo principal eleger as embalagens que se destacam como \u00edcones de excel\u00eancia em qualidade, tecnologia, design, funcionalidade, sustentabilidade e inova\u00e7\u00e3o. Purina Proplan recebeu Prata na categoria Redesign de Embalagem.<\/span><\/p><p>\u2014<\/p><p>\u00a0<\/p><p>O maior desafio do extenso projeto\u00a0ProPlan Flagship foi desenvolver a nova identidade da marca Purina ProPlan para diferentes mercados da Am\u00e9rica Latina, seguindo as diretrizes globais da marca. Uma tarefa e tanto, dada a quantidade e a complexidade de informa\u00e7\u00e3o do seguimento (ra\u00e7a, idade, porte, nutrientes, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a00b3de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a00b3de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e076e3\" data-id=\"0e076e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-250f9f1 elementor-widget elementor-widget-image\" data-id=\"250f9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"436\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg\" class=\"attachment-medium size-medium wp-image-10489\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1400x544.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-520x202.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-768x299.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy.jpg 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49754b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49754b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7065a5\" data-id=\"e7065a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e54a16 elementor-widget elementor-widget-text-editor\" data-id=\"1e54a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m das tradicionais an\u00e1lises para entendimento do shopper do mercado de pet food, o projeto exigiu tamb\u00e9m uma profunda compreens\u00e3o das particularidades regionais. Assim, num trabalho de cocria\u00e7\u00e3o &#8211; juntamente da Lapiz, ag\u00eancia regional de comunica\u00e7\u00e3o de ProPlan e l\u00edderes da marca de pa\u00edses latino-americanos &#8211; nossa equipe desenvolveu o novo ecossistema de embalagens para Pet Specialty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfdd18d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfdd18d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba14879\" data-id=\"ba14879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e5a86 elementor-widget elementor-widget-video\" data-id=\"c3e5a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=y22MHCoxoKQ&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/cba-design.com\\\/latam\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg&quot;,&quot;id&quot;:&quot;10506&quot;,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77cdbe elementor-widget elementor-widget-text-editor\" data-id=\"f77cdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As novas embalagens contam com um design system\u00a0que facilita a navega\u00e7\u00e3o pelo vasto portf\u00f3lio da marca e, ao mesmo tempo, apresenta com clareza a diversidade da linha de produtos. A arquitetura de informa\u00e7\u00f5es e benef\u00edcios ficou mais eficiente, elegante e objetiva:<\/p><p>Assim a embalagem torna-se uma poderosa pe\u00e7a de comunica\u00e7\u00e3o no ponto de venda, destacando com efetividade os benef\u00edcios de cada produto. Com mensagens focadas no shopper e no momento da compra, desenvolvemos tamb\u00e9m, em conjunto com o time de trade de Purina, um toolkit com o enxoval recomendado de pe\u00e7as para o ponto de venda e o conte\u00fado para cada uma, seguindo a estrat\u00e9gia de comunica\u00e7\u00e3o da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d584176 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d584176\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef129f\" data-id=\"eef129f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9097975 elementor-widget elementor-widget-image\" data-id=\"9097975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"569\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg\" class=\"attachment-medium size-medium wp-image-10486\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1400x712.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-520x264.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-768x390.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1536x781.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-2048x1041.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65abb7 elementor-widget elementor-widget-image\" data-id=\"c65abb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"747\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg\" class=\"attachment-medium size-medium wp-image-10483\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1400x933.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-768x512.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1536x1024.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-784b14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784b14b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ec936\" data-id=\"10ec936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c2e70 elementor-widget elementor-widget-video\" data-id=\"b0c2e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/575393241?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16b2ff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16b2ff9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0985c\" data-id=\"dc0985c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d58e5 elementor-widget elementor-widget-text-editor\" data-id=\"e5d58e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como parte de um projeto regional que abrange diversos mercados,\u00a0consolidamos todas as informa\u00e7\u00f5es da marca, como\u00a0as diretrizes estrat\u00e9gicas, al\u00e9m das embalagens e da\u00a0comunica\u00e7\u00e3o de ponto de venda com materiais criados para orientar\u00a0o\u00a0PTP\u00a0(Path to Purchase) em um Brand Book.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[1190],"services":[550,750,812,1055],"project_tags":[],"class_list":["post-10463","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-pet-food","services-packaging-design","services-brand-guidelines","services-brand-strategy","services-customer-journey-analysis"],"acf":[],"lang":"pt","translations":{"pt":10463,"en":10466,"es":10470},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463\/revisions"}],"predecessor-version":[{"id":26963,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10463\/revisions\/26963"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=10463"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=10463"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=10463"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}