{"id":10470,"date":"2022-05-21T02:45:43","date_gmt":"2022-05-21T05:45:43","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=10470"},"modified":"2025-10-27T16:30:53","modified_gmt":"2025-10-27T19:30:53","slug":"purina-proplan","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/purina-proplan\/","title":{"rendered":"Purina ProPlan: Marca global, necesidades locales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10470\" class=\"elementor elementor-10470\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8154d6 e-flex e-con-boxed e-con e-parent\" data-id=\"f8154d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00795c4 e-con-full e-flex e-con e-child\" data-id=\"00795c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45bb2ed e-con-full e-flex e-con e-child\" data-id=\"45bb2ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f36398 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6f36398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png\" class=\"attachment-full size-full wp-image-26953\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1882fb elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"c1882fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_PurinaProPlan_Mobile.png\" class=\"attachment-full size-full wp-image-26956\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e3ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e3ffb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-047b97e\" data-id=\"047b97e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ec450 elementor-widget elementor-widget-text-editor\" data-id=\"27ec450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este proyecto gan\u00f3 uno de los dos premios que recibimos el\u00a0<span style=\"font-weight: bold\">Premio ABRE de Envases Brasile\u00f1os 2021<\/span>, cuyo objetivo principal es elegir los envases que se destacan como \u00edconos de excelencia en calidad, tecnolog\u00eda, dise\u00f1o, funcionalidad, sustentabilidad e innovaci\u00f3n. Purina Proplan recibi\u00f3 la Plata en la categor\u00eda Redise\u00f1o de Envases.<\/p><p>\u2014<\/p><p>\u00a0<\/p><p>El mayor desaf\u00edo del extenso proyecto ProPlan Flagship fue desarrollar la nueva identidad de la marca Purina ProPlan para diferentes mercados de Latinoam\u00e9rica, siguiendo las directrices globales de la marca.\u00a0 Toda una tarea dada la cantidad y la complejidad de la informaci\u00f3n de seguimiento (razas, edades, tama\u00f1os, nutrientes, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a3dac5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a3dac5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a91d4e\" data-id=\"8a91d4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3b0ee8 elementor-widget elementor-widget-image\" data-id=\"b3b0ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"436\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg\" class=\"attachment-medium size-medium wp-image-10489\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1120x436.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-1400x544.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-520x202.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy-768x299.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_11_2400x1600-copy.jpg 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8281eed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8281eed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef77037\" data-id=\"ef77037\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6de257 elementor-widget elementor-widget-text-editor\" data-id=\"d6de257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de los an\u00e1lisis tradicionales para entender al shopper del mercado de pet food, el proyecto tambi\u00e9n exigi\u00f3 una profunda comprensi\u00f3n de las particularidades regionales.\u00a0 De este modo, en un trabajo de cocreaci\u00f3n &#8211; entre Lapiz, agencia regional de comunicaci\u00f3n de ProPlan, y l\u00edderes de la marca de pa\u00edses latinoamericanos \u2013 nuestro equipo desarroll\u00f3 el nuevo ecosistema de envases para Pet Specialty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228dd3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"228dd3c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390c036\" data-id=\"390c036\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce1e26 elementor-widget elementor-widget-video\" data-id=\"2ce1e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=y22MHCoxoKQ&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/cba-design.com\\\/latam\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/07\\\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg&quot;,&quot;id&quot;:&quot;10506&quot;,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_2_2400x1600-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproducir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394fda9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394fda9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7083594\" data-id=\"7083594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6918824 elementor-widget elementor-widget-text-editor\" data-id=\"6918824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los nuevos envases cuentan con un design system que facilita la navegaci\u00f3n por el amplio portafolio de la marca y, al mismo tiempo, presenta con claridad la diversidad de la l\u00ednea de productos.\u00a0 La arquitectura de la informaci\u00f3n y los beneficios quedaron expresados de forma m\u00e1s eficiente, elegante y objetiva:\u00a0<\/p><p>As\u00ed, el envase se convirti\u00f3 en una poderosa pieza de comunicaci\u00f3n en el punto de venta, destacando con efectividad los beneficios de cada producto.\u00a0 Con mensajes enfocados en el shopper y en el momento de la compra, desarrollamos tambi\u00e9n, junto con el equipo de trade de Purina, un toolkit con las piezas para el punto de venta y el contenido para cada uno, siguiendo la estrategia de comunicaci\u00f3n de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a168b44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a168b44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a61e991\" data-id=\"a61e991\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3644b6 elementor-widget elementor-widget-image\" data-id=\"b3644b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"569\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg\" class=\"attachment-medium size-medium wp-image-10486\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1120x569.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1400x712.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-520x264.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-768x390.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-1536x781.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_8_2400x1600-2048x1041.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1ad13 elementor-widget elementor-widget-image\" data-id=\"8b1ad13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"747\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg\" class=\"attachment-medium size-medium wp-image-10483\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1120x747.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1400x933.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-768x512.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-1536x1024.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_purinaproplan_single_1_2400x1600-2048x1365.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecb530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cecb530\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efe38f0\" data-id=\"efe38f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158e266 elementor-widget elementor-widget-video\" data-id=\"158e266\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/575393241?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-117dc8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"117dc8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7700b\" data-id=\"7a7700b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95270bf elementor-widget elementor-widget-text-editor\" data-id=\"95270bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como parte de un proyecto regional que abarca diferentes mercados, consolidamos toda la informaci\u00f3n de la marca, como las directrices estrat\u00e9gicas, adem\u00e1s de los envases y de la comunicaci\u00f3n del punto de venta con materiales creados para orientar el PTP (Path to Purchase) en un Brand Book.\u00a0 \u00a0\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[557,561],"industry":[1186],"services":[563,762,794,1059],"project_tags":[],"class_list":["post-10470","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-pet-food","services-packaging-design","services-brand-guidelines","services-brand-strategy","services-customer-journey-analysis"],"acf":[],"lang":"es","translations":{"es":10470,"en":10466,"pt":10463},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10470\/revisions"}],"predecessor-version":[{"id":26964,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/10470\/revisions\/26964"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=10470"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=10470"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=10470"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=10470"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=10470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}