{"id":10628,"date":"2021-10-29T10:00:31","date_gmt":"2021-10-29T13:00:31","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=10628"},"modified":"2023-05-25T17:41:55","modified_gmt":"2023-05-25T20:41:55","slug":"alacena","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/alacena\/","title":{"rendered":"Alacena: O rico sabor de casa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10628\" class=\"elementor elementor-10628\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e62e1ea elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e62e1ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79fbeb8\" data-id=\"79fbeb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484305a elementor-widget elementor-widget-image\" data-id=\"484305a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"719\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1120x719.jpg\" class=\"attachment-medium size-medium wp-image-10610\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6dd2f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6dd2f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd9a7f2\" data-id=\"cd9a7f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ce757 elementor-widget elementor-widget-text-editor\" data-id=\"e1ce757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alacena \u00e9 a marca l\u00edder de molhos no Peru, com mais de 20 anos no mercado e muito apreciada pelos peruanos, valorizada por sua qualidade e sabor.<\/p><p>Para comemorar o Bicenten\u00e1rio do Peru, a marca decidiu lan\u00e7ar edi\u00e7\u00f5es limitadas em seu portf\u00f3lio de molhos, produtos l\u00edderes absolutos de mercado. Nosso time da CBA B+G Lima foi chamado para a miss\u00e3o e ficamos todos muito orgulhosos em participar, pois entendemos que esse movimento reafirma nosso papel como uma parceira global que compreende e traduz em projetos criativos as necessidades locais de cada cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17a9eb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17a9eb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97ff749\" data-id=\"97ff749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95da8f2 elementor-widget elementor-widget-image\" data-id=\"95da8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"446\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-1120x446.png\" class=\"attachment-medium size-medium wp-image-11735\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-1120x446.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-1400x557.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-520x207.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-768x306.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02-1536x611.png 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-PT_02.png 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e5055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e5055\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50cead8\" data-id=\"50cead8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6e92f elementor-widget elementor-widget-heading\" data-id=\"4e6e92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sabor e arte: valores nacionais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f2c4 elementor-widget elementor-widget-text-editor\" data-id=\"592f2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para criar as novas edi\u00e7\u00f5es comemorativas, procuramos inspira\u00e7\u00e3o nas manifesta\u00e7\u00f5es culturais peruanas, da gastronomia \u00e0s express\u00f5es art\u00edsticas. Fomos em busca de uma solu\u00e7\u00e3o composta de diferentes hist\u00f3rias visuais, num cruzamento entre comemora\u00e7\u00e3o e conceito da marca, respeitando o posicionamento j\u00e1 constru\u00eddo por Alacena.<\/p><p>Assim, para celebrar a data, o conceito criativo das novas embalagens de molhos picantes Alacena une sabor e arte, elementos genu\u00ednos que refor\u00e7am a identidade e a riqueza cultural do Peru. Esse \u00e9 o verdadeiro orgulho nacional, um pa\u00eds ricamente diverso e que luta em continuar a ser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-935178c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"935178c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efca09c\" data-id=\"efca09c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2af30 elementor-widget elementor-widget-image\" data-id=\"4f2af30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"898\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1400x898.jpg\" class=\"attachment-large size-large wp-image-10604\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfa5da elementor-widget elementor-widget-image\" data-id=\"9cfa5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"446\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1400x446.jpg\" class=\"attachment-large size-large wp-image-10601\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1400x446.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1120x357.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-520x166.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-768x245.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1536x490.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-2048x653.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa0203 elementor-widget elementor-widget-image\" data-id=\"bfa0203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"898\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1400x898.jpg\" class=\"attachment-large size-large wp-image-10607\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661d0c3 elementor-widget elementor-widget-image\" data-id=\"661d0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"585\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1400x585.jpg\" class=\"attachment-large size-large wp-image-10598\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1400x585.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1120x468.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-520x217.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-768x321.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1536x642.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-2048x856.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6842bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6842bcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dbe1c9\" data-id=\"7dbe1c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a13c956 elementor-widget elementor-widget-heading\" data-id=\"a13c956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qura e Saya<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a943c elementor-widget elementor-widget-text-editor\" data-id=\"b4a943c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pesquisamos ent\u00e3o artistas locais e convidamos duas ilustradoras para representar os valores da cultura peruana e a riqueza de sua terra nas novas embalagens.<\/p>\n<p>Para isso, definimos uma estrutura visual que, al\u00e9m de valorizar os molhos e seus ingredientes com fotografias que destacam a naturalidade, criamos uma esp\u00e9cie de tela na embalagem, um espa\u00e7o para cada artista expressar sua criatividade. No verso, figuram as hist\u00f3rias sobre o significado do nome de cada um dos produtos:<\/p>\n<ul>\n<li>Qura &#8211; significa erva, e representa a abund\u00e2ncia da terra e tudo que ela oferece.<\/li>\n<li>Saya &#8211; nome feminino que vem da palavra Sayay, que expressa \u2018ficar em p\u00e9\u2019, uma p\u00e1tria forte e que se defende erguida.<\/li>\n<\/ul>\n<p>Um viva ao Peru e \u00e0 sua cultura, o maior patrim\u00f4nio que uma na\u00e7\u00e3o pode ter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc56ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dc56ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b33bdfb\" data-id=\"b33bdfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-293bb35 elementor-widget elementor-widget-image\" data-id=\"293bb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"745\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_hero_2_3900x2075-1400x745.jpg\" class=\"attachment-large size-large wp-image-10592\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_hero_2_3900x2075-1400x745.jpg 1400w, 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