{"id":10633,"date":"2021-10-29T10:00:33","date_gmt":"2021-10-29T13:00:33","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=10633"},"modified":"2023-05-25T17:41:47","modified_gmt":"2023-05-25T20:41:47","slug":"alacena","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/alacena\/","title":{"rendered":"Alacena: El rico sabor de casa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10633\" class=\"elementor elementor-10633\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38da01c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38da01c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf5c56\" data-id=\"adf5c56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf32185 elementor-widget elementor-widget-text-editor\" data-id=\"bf32185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alacena es la marca l\u00edder de salsas envasadas en Per\u00fa, con m\u00e1s de 20 a\u00f1os en el mercado. Una marca muy querida por los peruanos, valorada por su calidad y sabor.<\/p><p>Para celebrar junto con todos los peruanos el Bicentenario de Per\u00fa, la marca decidi\u00f3 lanzar ediciones especiales en su portafolio de salsas picantes, con dos variedades \u00fanicas e irreplicables. Nuestro equipo de CBA B+G fue convocado para la misi\u00f3n y estuvimos\u00a0felices de participar en este proyecto lleno de orgullo, cultura y arte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722f38c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722f38c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-652fe43\" data-id=\"652fe43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-837149c elementor-widget elementor-widget-image\" data-id=\"837149c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"530\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-1120x530.png\" class=\"attachment-medium size-medium wp-image-11734\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-1120x530.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-1400x662.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-520x246.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-768x363.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02-1536x726.png 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/08\/IMG-NEWSLETTER-CBA-ALACENA-BICENTENARIO-02-ES_02.png 1994w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e5055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e5055\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50cead8\" data-id=\"50cead8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6e92f elementor-widget elementor-widget-heading\" data-id=\"4e6e92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sabor &amp; arte: valores nacionales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c28547 elementor-widget elementor-widget-image\" data-id=\"8c28547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"719\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1120x719.jpg\" class=\"attachment-medium size-medium wp-image-10610\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_8_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f2c4 elementor-widget elementor-widget-text-editor\" data-id=\"592f2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para crear las nuevas ediciones conmemorativas, buscamos inspiraci\u00f3n en las manifestaciones culturales que se viven en las calles y en las casas del Per\u00fa, desde la gastronom\u00eda hasta las expresiones art\u00edsticas.\u00a0 Teniendo en mente representar lo que nos hace sentir orgullosos, fuimos en b\u00fasqueda de una soluci\u00f3n compuesta por diferentes historias visuales; un cruce entre cultura y el concepto de la marca, respetando el posicionamiento ya construido por Alacena.\u00a0<\/p><p>De esta manera, para celebrar la fecha, el concepto creativo de los nuevos empaques une sabor y arte, elementos genuinos que refuerzan la identidad y la riqueza cultural del Per\u00fa. Elementos que nos hacen sentir muy orgullosos de quienes somos y de lo que queremos ser.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8159a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8159a5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5afc873\" data-id=\"5afc873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0dddd elementor-widget elementor-widget-image\" data-id=\"bc0dddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"898\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1400x898.jpg\" class=\"attachment-large size-large wp-image-10604\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_6_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02354f9 elementor-widget elementor-widget-image\" data-id=\"02354f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"446\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1400x446.jpg\" class=\"attachment-large size-large wp-image-10601\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1400x446.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1120x357.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-520x166.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-768x245.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-1536x490.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_4_2400x1600-2048x653.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55268d elementor-widget elementor-widget-image\" data-id=\"d55268d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"898\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1400x898.jpg\" class=\"attachment-large size-large wp-image-10607\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1400x898.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1120x719.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-520x334.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-768x493.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-1536x986.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_7_2400x1600-2048x1314.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d666f3 elementor-widget elementor-widget-image\" data-id=\"4d666f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"585\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1400x585.jpg\" class=\"attachment-large size-large wp-image-10598\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1400x585.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1120x468.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-520x217.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-768x321.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-1536x642.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/07\/cba_latam_alacenabi_single_2_2400x1600-2048x856.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6842bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6842bcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dbe1c9\" data-id=\"7dbe1c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a13c956 elementor-widget elementor-widget-heading\" data-id=\"a13c956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qura y Saya<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8a0ab elementor-widget elementor-widget-text-editor\" data-id=\"ec8a0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partiendo de un relevamiento del panorama art\u00edstico actual, invitamos a artistas locales para ilustrar los valores de la cultura peruana y la riqueza de su tierra en los nuevos empaques.&nbsp;<\/p>\n<p>Para eso, definimos una estructura visual que, adem\u00e1s de valorar las salsas e ingredientes con una fotograf\u00eda que resalta la naturalidad de \u00e9stos, era como un lienzo con espacio definido para que cada artista exprese su creatividad.&nbsp;<span>El proceso les permiti\u00f3 ser capaces de inspirar y contar el significado de cada uno de los nombres:<\/span><\/p>\n<ul>\n<li>Qura &#8211; significa hierba, y representa la abundancia de la tierra y todo lo que ella ofrece.&nbsp;<\/li>\n<li>Saya &#8211; nombre femenino que proviene de la palabra Sayay, que expresa \u2018estar en pie\u2019, una patria fuerte y que se defiende erguida.&nbsp;&nbsp;<\/li>\n<\/ul>\n<p><span>Un viva al Per\u00fa y a su cultura, el mayor patrimonio que una naci\u00f3n puede tener.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3756f21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3756f21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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