{"id":12613,"date":"2021-10-30T10:00:06","date_gmt":"2021-10-30T13:00:06","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=12613"},"modified":"2025-10-27T16:45:23","modified_gmt":"2025-10-27T19:45:23","slug":"braskem","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/braskem\/","title":{"rendered":"Braskem: Coherencia global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12613\" class=\"elementor elementor-12613\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2455e e-flex e-con-boxed e-con e-parent\" data-id=\"fc2455e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4e72e6 e-con-full e-flex e-con e-child\" data-id=\"a4e72e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b78570e e-con-full e-flex e-con e-child\" data-id=\"b78570e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bae1c6c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"bae1c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop.png\" class=\"attachment-full size-full wp-image-26976\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9213f elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"6e9213f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_Braskem_Mobile.png\" class=\"attachment-full size-full wp-image-26979\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502fd809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502fd809\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7adf946d\" data-id=\"7adf946d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17796a59 elementor-widget elementor-widget-text-editor\" data-id=\"17796a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fundada en 2002, con ADN innovador y visi\u00f3n estrat\u00e9gica de negocio, Braskem es una empresa petroqu\u00edmica con presencia global, que tiene el prop\u00f3sito de mejorar la vida de las personas creando soluciones sustentables en lo que respecta a la qu\u00edmica y el pl\u00e1stico.<\/p><p>Aliados de larga data &#8211; CBA B+G fue la empresa responsable por el reposicionamiento estrat\u00e9gico para la evoluci\u00f3n de la marca en 2017 \u2013 nuevamente nos unimos para realizar una actualizaci\u00f3n extensa y completa de su identidad visual y tambi\u00e9n profundizar su identidad verbal.<\/p><p>Partiendo de la esencia y la expresi\u00f3n del prop\u00f3sito de la marca \u2013 y de un territorio \u00fanico de Braskem, que trajo claridad sobre qui\u00e9n es realmente la marca y cu\u00e1les son sus valores &#8211; el desaf\u00edo se despleg\u00f3 en un desglose de su identidad visual y verbal. El proyecto de evoluci\u00f3n de las identidades involucr\u00f3 diferentes miradas, que cont\u00f3 con los equipos de branding y comunicaci\u00f3n de la empresa y nuestro equipo, en un trabajo intenso y detallado que obtuvo un espacio espec\u00edfico y de acceso global: el <b>Brand Center Braskem<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65dbda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65dbda7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09f9489\" data-id=\"09f9489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647e221 elementor-widget elementor-widget-image\" data-id=\"647e221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"653\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400-1120x653.jpg\" class=\"attachment-medium size-medium wp-image-13155\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_1_2400x1400.jpg 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1cdb91 elementor-widget elementor-widget-video\" data-id=\"e1cdb91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/686462542?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15171860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15171860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ce00d4\" data-id=\"68ce00d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6765fcca elementor-widget elementor-widget-heading\" data-id=\"6765fcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Center Braskem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38caef57 elementor-widget elementor-widget-text-editor\" data-id=\"38caef57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Brand Center es una plataforma global que garantiza coherencia de marca, generando incluso m\u00e1s valor a la compa\u00f1\u00eda. El nuevo sitio web que desarrollamos contiene todos los assets, gu\u00edas y orientaciones de la masterbrand y de sus otras marcas.<\/p><p>El proceso de evoluci\u00f3n de la marca implic\u00f3 revisar toda su identidad visual: colores, formas, tipograf\u00eda, texturas, ilustraciones \u00fatiles para el d\u00eda a d\u00eda, banco de im\u00e1genes, \u00edconos, estilo fotogr\u00e1fico y plantillas. Cada elemento de la marca est\u00e1 disponible en kits de herramientas y gu\u00edas de aplicaci\u00f3n, que funcionan como verdaderas herramientas de marca y de f\u00e1cil acceso, proporcionando un alineamiento interno y externo sobre el posicionamiento de la marca. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b497d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b497d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0e26b5\" data-id=\"c0e26b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8436 elementor-widget elementor-widget-image\" data-id=\"11c8436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"653\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-1120x653.jpg\" class=\"attachment-medium size-medium wp-image-13201\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-1536x896.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_6_2400x1400_02-2048x1195.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e41da06 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"e41da06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_braskembranding_slideshow_1_2400x1400\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_slideshow_1_2400x1400-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_braskembranding_slideshow_2_2400x1400\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_slideshow_2_2400x1400-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_braskembranding_slideshow_3_2400x1400\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_slideshow_3_2400x1400-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_braskembranding_slideshow_4_2400x1400\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_slideshow_4_2400x1400-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47475ee elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47475ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-563ff98\" data-id=\"563ff98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5b2bf elementor-widget elementor-widget-image\" data-id=\"ed5b2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160.jpg\" class=\"attachment-full size-full wp-image-13154\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160.jpg 1440w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160-1120x622.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160-1400x778.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160-520x289.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_hero_2_3900x2160-768x427.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e8fc21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e8fc21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b87f72a\" data-id=\"5b87f72a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27a1d5ee elementor-widget elementor-widget-text-editor\" data-id=\"27a1d5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para completar este profundo trabajo de branding, creamos y detallamos la identidad verbal de Braskem, bas\u00e1ndonos en la personalidad y en los atributos de la marca: actitud innovadora y transformadora, compromiso con la sustentabilidad, con el planeta y con las personas. A Con ejemplos reales de expresiones, frases y palabras, la gu\u00eda de identidad verbal demuestra c\u00f3mo el lenguaje comunica su posicionamiento y evidencia la personalidad de la marca, acerc\u00e1ndola a las personas que est\u00e1n involucradas en su ecosistema, incluidas las comunidades, los aliados y los gobiernos.<\/p><p><br \/>Para nosotros, este proyecto representa una alianza que prepara a la marca para los pr\u00f3ximos a\u00f1os. Para Braskem, significa fortalecer su posicionamiento de marca orientada al ser humano y con la mirada hacia el futuro, trabajando desde hoy, fortaleciendo el prop\u00f3sito de ser una empresa que cultiva relaciones s\u00f3lidas y genera valor para todos. Todos los elementos visuales y verbales deben estar al servicio de este posicionamiento. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d33381 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d33381\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca22345\" data-id=\"ca22345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05d9960 elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"05d9960\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201c\u00bfResumir el objetivo de estos proyectos en una palabra?  Coherencia.  Es a trav\u00e9s de ella que generamos recuerdo y reconocimiento, fortaleciendo nuestros mensajes para las partes interesadas y generando, por consiguiente, una comunicaci\u00f3n m\u00e1s efectiva e incluso m\u00e1s valor para la compa\u00f1\u00eda.\nPara garantizar la coherencia, hoy contamos con un kit de herramientas completo de branding con diferentes assets, gu\u00edas y capacitaciones disponibles para nuestros integrantes y proveedores a trav\u00e9s de Brand Center de Braskem, una herramienta completa que, en el a\u00f1o 2021, tuvo un aumento del 283% en los accesos.  \u00a1Un \u00e9xito!\u201d\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Marina Giudice<\/span><span class=\"elementor-testimonial__title\">Coordinadora de Branding &amp; Contenido de Braskem<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48a296b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48a296b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b70003\" data-id=\"9b70003\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18bbcf9 elementor-widget elementor-widget-image\" data-id=\"18bbcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400-1400x817.jpg\" class=\"attachment-large size-large wp-image-13161\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/01\/cba_latam_braskembranding_single_4_2400x1400.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2398b58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2398b58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d39656\" data-id=\"6d39656\" data-element_type=\"column\" 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