{"id":12762,"date":"2024-10-11T16:05:49","date_gmt":"2024-10-11T19:05:49","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=12762"},"modified":"2024-10-29T17:26:16","modified_gmt":"2024-10-29T20:26:16","slug":"polenghi","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/polenghi\/","title":{"rendered":"POLENGHI\u00ae: A reinven\u00e7\u00e3o de uma marca ic\u00f4nica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12762\" class=\"elementor elementor-12762\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502c53da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502c53da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a3dec4\" data-id=\"23a3dec4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76462552 elementor-widget elementor-widget-text-editor\" data-id=\"76462552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Polenghi\u00ae, que est\u00e1 h\u00e1 quase 80 anos no mercado, sentiu a import\u00e2ncia de consolidar sua posi\u00e7\u00e3o e confiou na CBA B+G para desenhar uma vis\u00e3o clara, com uma arquitetura s\u00f3lida, que resgatasse sua ess\u00eancia e redefinisse o papel das suas linhas. O resultado final desse trabalho \u00e9 um reposicionamento inspirador, expresso na evolu\u00e7\u00e3o de toda a identidade verbal e visual, assim como o nascimento de Polenghi A Queijaria\u00ae (antiga S\u00e9lection) no segmento de queijos finos.&nbsp;<\/p>\n<p><i>\u201cEstamos muito felizes com o resultado. Resgatamos valores de marca, resgatamos nossa hist\u00f3ria e constru\u00edmos nossa miss\u00e3o baseada em \u201calimentar hist\u00f3rias de afeto\u201d. Tudo isso nos guiou para as novas embalagens, nova estrat\u00e9gia das marcas e comunica\u00e7\u00e3o.\u201d<\/i>&nbsp;&#8211;&nbsp;<span>Tatiane Brand\u00e3o, diretora de marketing da Polenghi&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f3b556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f3b556\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d626a36\" data-id=\"7d626a36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a40f64e elementor-widget elementor-widget-video\" data-id=\"a40f64e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/657618802?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b88b3b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b88b3b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e50cd37\" data-id=\"6e50cd37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef908c4 elementor-widget elementor-widget-heading\" data-id=\"7ef908c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Queijos feitos de hist\u00f3rias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24617251 elementor-widget elementor-widget-text-editor\" data-id=\"24617251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Ap\u00f3s meses de imers\u00e3o com os consumidores, atrav\u00e9s de di\u00e1rios online, din\u00e2micas em minigrupos e pesquisa quanti, capturamos um insight simples e poderoso: o enorme afeto das pessoas pela marca. Para muitos brasileiros, a Polenghi\u00ae, de forma \u00fanica na categoria, representa a inf\u00e2ncia, as hist\u00f3rias constru\u00eddas ao redor da mesa e os momentos especiais com a fam\u00edlia. Resgatamos esse v\u00ednculo emocional para definir sua ess\u00eancia: queijos feitos de hist\u00f3rias.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7340fad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7340fad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b20aa6\" data-id=\"9b20aa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75713b3 elementor-widget elementor-widget-image\" data-id=\"75713b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"500\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/12\/CBA-Latam-Polenghi-GIF-Historias-PT.gif\" class=\"attachment-full size-full wp-image-13132\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b21dfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b21dfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ecdfd0e\" data-id=\"5ecdfd0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac43ef4 elementor-widget elementor-widget-heading\" data-id=\"4ac43ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia s\u00f3lida, oferta estruturada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383f475b elementor-widget elementor-widget-text-editor\" data-id=\"383f475b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Usamos o Brand Pulse\u00ae, nossa metodologia propriet\u00e1ria, para traduzir a ess\u00eancia em um posicionamento forte, um prop\u00f3sito claro de \u201calimentar hist\u00f3rias de afeto\u201d e uma personalidade \u00fanica, t\u00e3o inspiradora quanto exigente. Em seguida, nos juntamos com a Polenghi\u00ae e com consumidores em dois dias intensos para estruturar a oferta, criando um portf\u00f3lio que conecta seus atributos com as necessidades do consumidor.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Dessa nova organiza\u00e7\u00e3o nasce <b>Polenghi A Queijaria\u00ae<\/b> (antiga S\u00e9lection), com a miss\u00e3o de democratizar o universo dos queijos especiais com produtos \u00fanicos e descomplicados.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9f9dbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9f9dbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f8d1c\" data-id=\"92f8d1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de6f2b2 elementor-widget elementor-widget-image\" data-id=\"de6f2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"840\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/12\/GIF_LOGO_EN_840px_HQ.gif\" class=\"attachment-full size-full wp-image-13114\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ae57f elementor-widget elementor-widget-cba-gallery\" data-id=\"b0ae57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-01-02.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-01-02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-02-02.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-02-02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-671282b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"671282b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f5ace9\" data-id=\"2f5ace9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4abd4e0 elementor-widget elementor-widget-heading\" data-id=\"4abd4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A evolu\u00e7\u00e3o de toda a identidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39c9d0 elementor-widget elementor-widget-text-editor\" data-id=\"e39c9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O reposicionamento se expressa na evolu\u00e7\u00e3o de toda a identidade. Primeiro, repensamos o jeito de como a marca se expressa, com mensagens carinhosas e um tom de voz que reflete sua personalidade. Criamos um novo selo que refor\u00e7a a ess\u00eancia.\u00a0 O logo \u00e9 ressignificado com tra\u00e7os modernos e a inclus\u00e3o de elementos que resgatam a hist\u00f3ria. O escudo, s\u00edmbolo de tradi\u00e7\u00e3o, passa a ser usado como elemento gr\u00e1fico, atrav\u00e9s do qual se contam as hist\u00f3rias de afeto. Uma nova fam\u00edlia tipogr\u00e1fica confere um car\u00e1ter pr\u00f3ximo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-778b2c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"778b2c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4449672\" data-id=\"4449672\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6e3133 elementor-widget elementor-widget-image\" data-id=\"b6e3133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"840\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/12\/FEATURES_GIF_PT.gif\" class=\"attachment-full size-full wp-image-13111\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c9a92 elementor-widget elementor-widget-image\" data-id=\"a5c9a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"840\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A.jpg\" class=\"attachment-full size-full wp-image-12819\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A.jpg 1440w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Institucional-01A-768x448.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a1d82 elementor-widget elementor-widget-cba-gallery\" data-id=\"f4a1d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Triple-01-03.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Triple-01-03.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Triple-02-03.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Triple-03-03.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0d49f elementor-widget elementor-widget-image\" data-id=\"dd0d49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"840\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01.jpg\" class=\"attachment-full size-full wp-image-12816\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01.jpg 1440w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-BrandBook-01-768x448.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9ccfb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9ccfb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d38e470\" data-id=\"d38e470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e540ac elementor-widget elementor-widget-text-editor\" data-id=\"5e540ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com a nova identidade visual definida, desenvolvemos um novo sistema de embalagem e renovamos todo o portf\u00f3lio (marca-m\u00e3e e sublinhas), garantindo que os produtos transmitam de forma poderosa e consistente a ess\u00eancia afetuosa da marca.\u202f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a73ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05a73ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c3d56\" data-id=\"87c3d56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfeaba7 elementor-widget elementor-widget-image\" data-id=\"bfeaba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"650\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT.jpg\" class=\"attachment-full size-full wp-image-13038\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT.jpg 1440w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT-1120x506.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT-1400x632.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT-520x235.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Before-PT-768x347.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b20c2 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"b6b20c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Slideshow-03\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Slideshow-03-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Pack-00\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pack-00-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Slideshow-02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Slideshow-02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Slideshow-04\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/12\/CBA-Latam-Polenghi-Single-Slideshow-04-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7cd3e elementor-widget elementor-widget-image\" data-id=\"ef7cd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"500\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02.jpg\" class=\"attachment-full size-full wp-image-12831\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02.jpg 1446w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02-1120x387.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02-1400x484.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02-520x180.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Pratos-02-768x266.jpg 768w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f869811 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"f869811\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Slideshow2-01\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Slideshow2-01-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Slideshow2-02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Slideshow2-02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e331b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e331b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1704a57\" data-id=\"1704a57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-532e56f elementor-widget elementor-widget-heading\" data-id=\"532e56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Polenghi A Queijaria\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2af6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2af6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a4d791\" data-id=\"5a4d791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c49fedc elementor-widget elementor-widget-image\" data-id=\"c49fedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"500\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01.jpg\" class=\"attachment-full size-full wp-image-12834\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01.jpg 1446w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01-1120x387.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01-1400x484.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01-520x180.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-01-768x266.jpg 768w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f2c0f elementor-widget elementor-widget-cba-gallery\" data-id=\"b2f2c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-AQueijaria-01-02_02.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-AQueijaria-01-02_02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-AQueijaria-02-02_03.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Duo-AQueijaria-02-02_03.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bb8df elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"30bb8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Single-Queijaria-02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/11\/CBA-Latam-Polenghi-Single-Queijaria-02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBA-Latam-Polenghi-Queijaria-Slideshow-02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/12\/CBA-Latam-Polenghi-Queijaria-Slideshow-02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9908980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9908980\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc2e5f\" data-id=\"3bc2e5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca80a65 elementor-widget elementor-widget-text-editor\" data-id=\"ca80a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um trabalho estrat\u00e9gico transformador, que permitiu a uma marca ic\u00f4nica encontrar seu prop\u00f3sito, consolidando um territ\u00f3rio \u00fanico no mercado que valoriza a relev\u00e2ncia de sua hist\u00f3ria e de seus produtos na vida de milhares de brasileiros.\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454,456],"industry":[802],"services":[1049,1106,550,744,746,752,810,812,1042],"project_tags":[1519,1521,1525,1523],"class_list":["post-12762","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","business_needs-research","industry-food","services-exploratory-focus-groups","services-product-portfolio-strategy","services-packaging-design","services-category-deep-dive","services-brand-architecture","services-naming","services-consumer-brand-identity","services-brand-strategy","services-brand-archeology","project_tags-branding","project_tags-design","project_tags-queijaria","project_tags-queijo"],"acf":[],"lang":"pt","translations":{"pt":12762,"es":12878,"en":13074},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/12762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/12762\/revisions"}],"predecessor-version":[{"id":15892,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/12762\/revisions\/15892"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=12762"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=12762"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=12762"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=12762"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=12762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}