{"id":14684,"date":"2023-05-06T18:51:16","date_gmt":"2023-05-06T21:51:16","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=14684"},"modified":"2025-10-27T15:36:08","modified_gmt":"2025-10-27T18:36:08","slug":"catchow","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/catchow\/","title":{"rendered":"CAT CHOW\u00ae Defense Plus: Protecci\u00f3n para una vida mejor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14684\" class=\"elementor elementor-14684\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edae5fb e-flex e-con-boxed e-con e-parent\" data-id=\"edae5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f98bf0 e-con-full e-flex e-con e-child\" data-id=\"5f98bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-543ecbb e-con-full e-flex e-con e-child\" data-id=\"543ecbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d69886 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4d69886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop.png\" class=\"attachment-full size-full wp-image-26872\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95921a elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"c95921a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_CatChow_Mobile.png\" class=\"attachment-full size-full wp-image-26875\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10f5264d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f5264d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7329e04b\" data-id=\"7329e04b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214921bc elementor-widget elementor-widget-text-editor\" data-id=\"214921bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fruto de una larga y s\u00f3lida alianza, CBA B+G fue la agencia elegida por Nestl\u00e9\u00ae Purina para desarrollar el nuevo concepto visual de CAT CHOW\u00ae en Latinoam\u00e9rica.\u00a0Por medio de sus tradicionales y recurrentes an\u00e1lisis para entender el mercado y a sus consumidores, Purina constat\u00f3 que destacar solamente los beneficios funcionales de los productos ya no alcanzaba el \u2018nuevo\u2019 consumidor y, que cambi\u00f3 sus h\u00e1bitos, comportamientos y tambi\u00e9n la relaci\u00f3n con su gato.<\/p><p>Entonces, para aumentar la relevancia de la marca a trav\u00e9s de la diferenciaci\u00f3n en su posicionamiento, se inspir\u00f3 en los estudios de innovaci\u00f3n que realiz\u00f3 sobre la categor\u00eda y decidi\u00f3 apropiarse de <b>protecci\u00f3n<\/b>\u00a0como su plataforma de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f98c988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f98c988\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd5b356\" data-id=\"fd5b356\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de1017b elementor-widget elementor-widget-image\" data-id=\"de1017b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"484\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02-1400x484.jpg\" class=\"attachment-large size-large wp-image-14731\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02-1400x484.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02-1120x387.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02-520x180.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02-768x266.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_1_2400x830_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-721c7d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"721c7d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-232caa5c\" data-id=\"232caa5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a371ff elementor-widget elementor-widget-heading\" data-id=\"68a371ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nDiferentes conceptos sobre protecci\u00f3n \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348e03ae elementor-widget elementor-widget-text-editor\" data-id=\"348e03ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfC\u00f3mo mostrar que, a trav\u00e9s de la incuestionable calidad nutricional de los productos de Purina, CAT CHOW\u00ae ofrece m\u00e1s protecci\u00f3n para una vida mejor \u2013 tanto para el gato como para su due\u00f1o?<\/p><p>Para responder esta pregunta, nuestro equipo, el equipo de Purina y su agencia de comunicaci\u00f3n nos reunimos en un workshop en Nueva York para desarrollar diferentes conceptos creativos sobre protecci\u00f3n y, en consecuencia, los presentamos a los consumidores. En squad labs, evaluamos cinco propuestas diferentes hasta llegar al concepto final, que presenta el beneficio principal de cada variedad y sus caracter\u00edsticas nutricionales.<\/p><p>Para enfatizar los beneficios de una nutrici\u00f3n de calidad a trav\u00e9s de elementos de dise\u00f1o, creamos un escudo como elemento gr\u00e1fico obligatorio de la l\u00ednea Defense Plus. El \u00edcono, presente en todas las variedades de la l\u00ednea, ayuda a comunicar c\u00f3mo fue desarrollada cada variedad para ofrecer un escudo de protecci\u00f3n a la salud del gato \u2013 formuladas con probi\u00f3ticos naturales sin colorantes y saborizantes artificiales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c57b46e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c57b46e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9de72\" data-id=\"3e9de72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a820d2a elementor-widget elementor-widget-image\" data-id=\"a820d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02-1400x817.jpg\" class=\"attachment-large size-large wp-image-14755\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_11_2400x1400_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ebd2d elementor-widget elementor-widget-image\" data-id=\"f8ebd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02-1400x817.jpg\" class=\"attachment-large size-large wp-image-14734\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_3_2400x1400_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9b8e elementor-widget elementor-widget-image\" data-id=\"26e9b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02-1400x817.jpg\" class=\"attachment-large size-large wp-image-14737\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_4_2400x1400_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e263cb elementor-widget elementor-widget-image\" data-id=\"5e263cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo-1400x817.jpg\" class=\"attachment-large size-large wp-image-16325\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/ABRE_CC-selo.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff5368f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff5368f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e43380\" data-id=\"47e43380\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20752134 elementor-widget elementor-widget-heading\" data-id=\"20752134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance regional\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb53b2 elementor-widget elementor-widget-text-editor\" data-id=\"adb53b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fue un proyecto grandioso que abarc\u00f3 la creaci\u00f3n de los envases para los mercados de Brasil, Argentina, Colombia, M\u00e9xico, Per\u00fa, Ecuador y Chile, involucrando diferentes equipos, viajes, sesiones de foto y muchas relaciones regionales.<\/p><p>Desarrollamos tambi\u00e9n brand guidelines con las orientaciones para aplicar los elementos gr\u00e1ficos, porque somos los guardianes de Purina Cat Chow para Am\u00e9rica Latina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff30a64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff30a64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e10c70\" data-id=\"7e10c70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc5dc09 elementor-widget elementor-widget-image\" data-id=\"cc5dc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02-1400x817.jpg\" class=\"attachment-large size-large wp-image-14740\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_5_2400x1400_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530fa3c elementor-widget elementor-widget-image\" data-id=\"530fa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_6_2400x1400_02-1400x817.jpg\" class=\"attachment-large size-large wp-image-14743\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_6_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_6_2400x1400_02-1120x653.jpg 1120w, 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srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_10_2400x1400_02-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_10_2400x1400_02-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_10_2400x1400_02-520x303.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_10_2400x1400_02-768x448.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_10_2400x1400_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7f9f8 elementor-widget elementor-widget-image\" data-id=\"ff7f9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"484\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02-1400x484.jpg\" class=\"attachment-large size-large wp-image-14746\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02-1400x484.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02-1120x387.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02-520x180.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02-768x266.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_7_2400x830_02.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0430ed2 elementor-widget elementor-widget-image\" data-id=\"0430ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_8_2400x1400-1400x817.jpg\" class=\"attachment-large size-large wp-image-14792\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_8_2400x1400-1400x817.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_8_2400x1400-1120x653.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_8_2400x1400-520x303.jpg 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data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_catchow_single_13_2400x1400_02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_13_2400x1400_02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_catchow_single_9_2400x1400_02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_9_2400x1400_02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_catchow_single_12_2400x1400_02\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/06\/cba_latam_catchow_single_12_2400x1400_02-1400x817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e91c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e91c0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e6a16\" data-id=\"b9e6a16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b5d53 elementor-widget elementor-widget-text-editor\" data-id=\"e5b5d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este proyecto gan\u00f3 uno trofeo en el <b>Premio ABRE de Envases Brasile\u00f1os 2022<\/b>, cuyo objetivo principal es elegir los envases que se destacan como \u00edconos de excelencia en calidad, tecnolog\u00eda, dise\u00f1o, funcionalidad, sustentabilidad e innovaci\u00f3n. CAT CHOW\u00ae Defense Plus gan\u00f3 Plata en la categor\u00eda Mercado &#8211; productos en general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[557],"industry":[1186],"services":[563,756,1162],"project_tags":[],"class_list":["post-14684","projets","type-projets","status-publish","hentry","business_needs-design","industry-pet-food","services-packaging-design","services-category-deep-dive","services-ad-pack-retail-product-cepts"],"acf":[],"lang":"es","translations":{"es":14684,"en":14681,"pt":14676},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/14684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/14684\/revisions"}],"predecessor-version":[{"id":26884,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/14684\/revisions\/26884"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=14684"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=14684"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=14684"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=14684"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=14684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}