{"id":17791,"date":"2024-01-05T18:04:30","date_gmt":"2024-01-05T21:04:30","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=17791"},"modified":"2024-01-15T17:50:09","modified_gmt":"2024-01-15T20:50:09","slug":"colgate-periogard","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/colgate-periogard\/","title":{"rendered":"Colgate PerioGard: ainda mais prote\u00e7\u00e3o\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17791\" class=\"elementor elementor-17791\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2161fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2161fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a24d15\" data-id=\"48a24d15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4f860c elementor-widget elementor-widget-text-editor\" data-id=\"3d4f860c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em nossa nova parceria com Colgate, desta vez o projeto que desenvolvemos foi para sua tradicional e reconhecida linha de produtos cl\u00ednicos Gard \u2013 PerioGard e OrthoGard. O principal desafio, al\u00e9m de criar um conceito visual mais contempor\u00e2neo, foi trazer diferencia\u00e7\u00e3o entre os produtos indicados para tratamento e os de uso di\u00e1rio, enfatizando suas funcionalidades e benef\u00edcios.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754bc42 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"754bc42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcaf3c6\" data-id=\"fcaf3c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbae98 elementor-widget elementor-widget-image\" data-id=\"4fbae98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-17766\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b66599e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b66599e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e2718a\" data-id=\"31e2718a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449b933c elementor-widget elementor-widget-heading\" data-id=\"449b933c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modernizar sem perder a heran\u00e7a de marca&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c8d83 elementor-widget elementor-widget-text-editor\" data-id=\"31c8d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para atualizar sua identidade visual, a rede, asset caracter\u00edstico da marca que remete \u00e0 prote\u00e7\u00e3o, foi redesenhada e ganhou destaque. A nova forma, agora pontilhada, transmite movimento e maior performance, aludindo a uma a\u00e7\u00e3o mais intensa da f\u00f3rmula do produto.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91db17c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"91db17c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e7554\" data-id=\"47e7554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0472a1a elementor-widget elementor-widget-image\" data-id=\"0472a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1120x630.jpeg\" class=\"attachment-medium size-medium wp-image-17756\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1120x630.jpeg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1400x788.jpeg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-520x293.jpeg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-768x432.jpeg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1536x864.jpeg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03.jpeg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40183f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40183f1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-470de9ca\" data-id=\"470de9ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f0d0c7 elementor-widget elementor-widget-text-editor\" data-id=\"62f0d0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp;<span style=\"color: var( --e-global-color-primary )\">Para evidenciar as diferentes variedades da linha e criar uma hierarquia de informa\u00e7\u00f5es que facilite a vida do usu\u00e1rio, as embalagens ganharam novos c\u00f3digos de cores, dando \u00eanfase na recomenda\u00e7\u00e3o dos benef\u00edcios. Tipologias distintas foram aplicadas aos prefixos Perio e Ortho, bem como \u00e0 quantidade de princ\u00edpio ativo presente no produto.&nbsp;<\/span><\/p>\n<p>A nova identidade visual e conceito gr\u00e1fico foram desenvolvidos em um trabalho de cocria\u00e7\u00e3o junto ao time de marketing da Colgate e aplicados em todas as SKUs das linhas PerioGard e OrthoGard, nos mercados do Brasil e Am\u00e9rica Latina.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c477aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52c477aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f57e05\" data-id=\"6f57e05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25721aff elementor-widget elementor-widget-image\" data-id=\"25721aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-17759\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093409c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093409c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b584a07\" data-id=\"b584a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d12434d elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"d12434d\" data-element_type=\"widget\" data-e-type=\"widget\" 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