{"id":17795,"date":"2024-01-05T17:05:03","date_gmt":"2024-01-05T20:05:03","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=17795"},"modified":"2024-01-15T17:50:28","modified_gmt":"2024-01-15T20:50:28","slug":"colgate-periogard","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/colgate-periogard\/","title":{"rendered":"Colgate PerioGard: a\u00fan m\u00e1s protecci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17795\" class=\"elementor elementor-17795\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2161fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2161fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a24d15\" data-id=\"48a24d15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4f860c elementor-widget elementor-widget-text-editor\" data-id=\"3d4f860c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En nuestra nueva alianza con Colgate, el proyecto que desarrollamos esta vez fue para su tradicional y reconocida l\u00ednea de productos cl\u00ednicos Gard \u2013 PerioGard y OrthoGard.\u00a0 El principal desaf\u00edo, adem\u00e1s de crear un concepto visual m\u00e1s contempor\u00e1neo, fue aportar diferenciaci\u00f3n entre los productos indicados para tratamiento y los de uso diario, enfatizando sus funcionalidades y beneficios.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754bc42 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"754bc42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcaf3c6\" data-id=\"fcaf3c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbae98 elementor-widget elementor-widget-image\" data-id=\"4fbae98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-17766\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard-EN_02.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b66599e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b66599e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e2718a\" data-id=\"31e2718a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449b933c elementor-widget elementor-widget-heading\" data-id=\"449b933c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modernizar sin perder el legado de la marca  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c8d83 elementor-widget elementor-widget-text-editor\" data-id=\"31c8d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para actualizar su identidad visual, la red, asset caracter\u00edstico de la marca que remite a la protecci\u00f3n, fue redise\u00f1ada y obtuvo destaque.\u00a0 La nueva forma, ahora punteada, transmite movimiento y mayor rendimiento, aludiendo a una acci\u00f3n m\u00e1s intensa de la f\u00f3rmula del producto.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91db17c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"91db17c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e7554\" data-id=\"47e7554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0472a1a elementor-widget elementor-widget-image\" data-id=\"0472a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1120x630.jpeg\" class=\"attachment-medium size-medium wp-image-17756\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1120x630.jpeg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1400x788.jpeg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-520x293.jpeg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-768x432.jpeg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03-1536x864.jpeg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_03.jpeg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40183f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40183f1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-470de9ca\" data-id=\"470de9ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f0d0c7 elementor-widget elementor-widget-text-editor\" data-id=\"62f0d0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para mostrar las diferentes variedades de la l\u00ednea y crear una jerarqu\u00eda de la informaci\u00f3n que facilite la vida del usuario, los empaques obtuvieron nuevos c\u00f3digos de colores, enfatizando la recomendaci\u00f3n de los beneficios.&nbsp; Se aplicaron tipolog\u00edas distintas a los prefijos Perio y Ortho, as\u00ed como tambi\u00e9n a la cantidad de principio activo presente en el producto.&nbsp;&nbsp;<\/p><p>La nueva identidad visual y el concepto gr\u00e1fico son el resultado de un trabajo de cocreaci\u00f3n junto con los equipos de design y marketing de Colgate y fueron aplicados en todos los SKU de las l\u00edneas PerioGard y OrthoGard, en los mercados de Brasil y Am\u00e9rica Latina.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c477aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52c477aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f57e05\" data-id=\"6f57e05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25721aff elementor-widget elementor-widget-image\" data-id=\"25721aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-17759\" alt=\"Packaging Colgate PerioGard\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_04.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093409c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093409c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b584a07\" data-id=\"b584a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d12434d elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"d12434d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Packaging Colgate PerioGard\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_05.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Packaging Colgate PerioGard\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/02\/Colgate_Periogard_06.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" 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