{"id":19424,"date":"2024-01-04T10:30:21","date_gmt":"2024-01-04T13:30:21","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=19424"},"modified":"2024-01-15T17:51:01","modified_gmt":"2024-01-15T20:51:01","slug":"coralar","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/coralar\/","title":{"rendered":"Coralar: Equilibrio entre calidad y econom\u00eda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19424\" class=\"elementor elementor-19424\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8bf845 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e8bf845\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73635d46\" data-id=\"73635d46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18699f5e elementor-widget elementor-widget-text-editor\" data-id=\"18699f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coralar, marca de pinturas econ\u00f3micas del grupo Akzo Nobel, uno de los principales actores del sector de los revestimientos y presente en m\u00e1s de 150 pa\u00edses, se someti\u00f3 a un completo proyecto de branding, realizado por el equipo de CBA B+G. El objetivo principal era desbloquear el valor de las dos marcas de la empresa, Coral y Coralar, y clarificar los papeles, haciendo a Coralar m\u00e1s independiente, pero sin eliminar la relaci\u00f3n con Coral.\u00a0 \u00a0<\/p><p>Uno de los principales objetivos del proyecto era aclarar a los usuarios la finalidad de cada marca, ya que muchos las confund\u00edan. As\u00ed, realizamos una investigaci\u00f3n cualitativa y cuantitativa con pintores, consumidores y dependientes de las tiendas especializadas de la marca para validar las hip\u00f3tesis de posicionamiento, comprender la mejor relaci\u00f3n entre las marcas Coral y Coralar, explorar conceptos y evaluar las rutas creativas, junto con los elementos que las componen.\u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a3d4f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a3d4f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-543c973\" data-id=\"543c973\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a37df elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"30a37df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;effect&quot;:&quot;fade&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_coralar_single_8_2400x1600_before\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_8_2400x1600_before.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_coralar_single_8_2400x1600_depois\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/cba_latam_coralar_single_8_2400x1600_depois.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36de44a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36de44a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-581df2c\" data-id=\"581df2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db9986 elementor-widget elementor-widget-image\" data-id=\"5db9986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"497\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-1120x497.jpeg\" class=\"attachment-medium size-medium wp-image-19417\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-1120x497.jpeg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-1400x622.jpeg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-520x231.jpeg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-768x341.jpeg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-1536x682.jpeg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/0-1686572196641-2048x910.jpeg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dfa99ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dfa99ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c28ad13\" data-id=\"1c28ad13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6064b0c6 elementor-widget elementor-widget-heading\" data-id=\"6064b0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Independencia refrendada <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a01ecbb elementor-widget elementor-widget-text-editor\" data-id=\"6a01ecbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coralar se ha convertido en una marca, dejando de ser una l\u00ednea de productos. Ahora con mucho m\u00e1s protagonismo, pero continuando con el discreto respaldo de Coral.\u00a0\u00a0<\/p><p>La nueva estrategia de marca abarc\u00f3 una reorganizaci\u00f3n de sus l\u00edneas, cambiando el nombre de cada producto, sus claims y beneficios, con la misi\u00f3n de simplificar la informaci\u00f3n y facilitar la comprensi\u00f3n del consumidor, aportando claridad en la aplicabilidad y entrega de cada producto.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c113f2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c113f2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a049385\" data-id=\"a049385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5002e26 elementor-widget elementor-widget-video\" data-id=\"5002e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/07\/cba_latam_coralar_single_6_2400x1600.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bb6ea3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9bb6ea3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8fdbdb\" data-id=\"d8fdbdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ea64c elementor-widget elementor-widget-image\" data-id=\"25ea64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"675\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-1120x675.jpg\" class=\"attachment-medium size-medium wp-image-19358\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-1120x675.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-1400x844.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-520x314.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-768x463.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-1536x926.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_1_2400x1600-2048x1235.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-640d6f94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"640d6f94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a1a40b\" data-id=\"51a1a40b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5effb26e elementor-widget elementor-widget-heading\" data-id=\"5effb26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Portafolio sencillo y directo \u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d3e79 elementor-widget elementor-widget-text-editor\" data-id=\"78d3e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La nueva identidad visual de Coralar asume el verde como nuevo color propietario y panel de fondo para los envases de todas las variedades de la marca. Se ha creado una forma de casa como elemento propio e ic\u00f3nico. En el envase, expresa cada variedad a trav\u00e9s de colores vibrantes, aportando modernidad, junto con una composici\u00f3n de im\u00e1genes que evoca diferentes ambientes.\u00a0\u00a0<\/p><p><span style=\"color: var( --e-global-color-primary )\">En la informaci\u00f3n sobre el producto, el nombre y la aplicabilidad aparecen en primer lugar, seguidos del beneficio principal, con el objetivo de que la navegaci\u00f3n del consumidor por un el portafolio sea m\u00e1s sencilla y sin complicaciones.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a4ff04 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a4ff04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9e5f57\" data-id=\"a9e5f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4b6e5 elementor-widget elementor-widget-image\" data-id=\"be4b6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1127\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600.jpg\" class=\"attachment-full size-full wp-image-19374\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600.jpg 2400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-1120x526.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-1400x657.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-520x244.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-768x361.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-1536x721.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_4_2400x1600-2048x962.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5918a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5918a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41adedd\" data-id=\"41adedd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aefd07 elementor-widget elementor-widget-heading\" data-id=\"8aefd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Equilibrio entre calidad y econom\u00eda  &nbsp;&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6893af elementor-widget elementor-widget-text-editor\" data-id=\"b6893af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El nuevo posicionamiento de Coralar es ser una marca funcional, buscando democratizar la categor\u00eda ofreciendo soluciones de pintura econ\u00f3micas y de calidad comprobada Coral, adem\u00e1s de facilitar la vida del usuario con un portafolio completo y claridad de informaciones.&nbsp;&nbsp;<\/p>\n<p>De esta manera Coralar, l\u00edder en el segmento econ\u00f3mico, se posiciona como un socio que ofrece calidad y econom\u00eda en la medida correcta para aquellos que quieren renovar sus ambientes y hogares.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef2783c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef2783c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107dab4\" data-id=\"107dab4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38a6a3 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" 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url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_11_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_coralar_single_10_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/06\/cba_latam_coralar_single_10_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" 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