{"id":19594,"date":"2023-09-24T10:00:20","date_gmt":"2023-09-24T13:00:20","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&p=19594"},"modified":"2023-12-01T13:15:51","modified_gmt":"2023-12-01T16:15:51","slug":"oxygea","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/oxygea\/","title":{"rendered":"Impulsionando a sustentabilidade e a transforma\u00e7\u00e3o digital"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Oxygea \u00e9 um hub de startups concebido pela Braskem com o prop\u00f3sito de fomentar inova\u00e7\u00f5es disruptivas por meio de incuba\u00e7\u00e3o, investimentos e diferentes mecanismos de intera\u00e7\u00e3o com startups, com vi\u00e9s voltado \u00e0 sustentabilidade e transforma\u00e7\u00e3o digital.\u00a0<\/p>

Em mais uma parceria com a petroqu\u00edmica de atua\u00e7\u00e3o global, fomos respons\u00e1veis pelo branding de seu novo neg\u00f3cio, abarcando cria\u00e7\u00e3o da estrat\u00e9gia de marca, naming, identidade verbal e identidade visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Uma personalidade vision\u00e1ria e adapt\u00e1vel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Para desenvolver sua estrat\u00e9gia de marca, estabelecemos as diretrizes diferenciadoras de Oxygea, respons\u00e1veis por orientar suas a\u00e7\u00f5es e facilitar a comunica\u00e7\u00e3o com os diferentes p\u00fablicos. Partindo do prop\u00f3sito de \u201ctransformar a vida das pessoas, catalisando sua for\u00e7a empreendedora para impulsionar futuros sustent\u00e1veis\u201d, identificamos os valores da marca, que levaram \u00e0 cria\u00e7\u00e3o de uma personalidade \u00fanica, t\u00e3o vision\u00e1ria quanto adapt\u00e1vel, com a dose de ousadia certa para se ajustar \u00e0s mudan\u00e7as. Esses elementos levaram \u00e0 cria\u00e7\u00e3o de um posicionamento impactante, energ\u00e9tico e vibrante.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inspirando inova\u00e7\u00e3o e impacto positivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A identidade verbal de Oxygea direcionou o conte\u00fado para a constru\u00e7\u00e3o da marca. Porque a marca \u00e9 carregada de energia transformadora, o tom de voz acelera a a\u00e7\u00e3o, atrav\u00e9s de afirma\u00e7\u00f5es que convidam as pessoas a agirem com refer\u00eancias ao futuro. Em linha com a personalidade vision\u00e1ria e adapt\u00e1vel, os textos trazem novos ares aos seus assuntos, dialogando com quem l\u00ea. Atrav\u00e9s de seu discurso, a marca empodera e inspira as pessoas a pensarem de forma inovadora, em dire\u00e7\u00e3o a um futuro mais sustent\u00e1vel.  <\/p>

Quanto ao nome, Oxygea parte do conceito de oxigenar, sendo um neg\u00f3cio voltado a ideias frescas, renovadoras e duradouras, e sobretudo da inten\u00e7\u00e3o de capacitar startups, alavancando o poder empreendedor sustent\u00e1vel para trazer impacto positivo. Afinal, oxig\u00eanio \u00e9 o elemento essencial para alcan\u00e7ar um futuro sustent\u00e1vel, atrav\u00e9s da transforma\u00e7\u00e3o da ind\u00fastria e das pessoas.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Empreendorismo valorizado <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sua atitude empreendedora inspirou a cria\u00e7\u00e3o de uma identidade impactante. O logo incorpora a estrat\u00e9gia de marca e reflete a ess\u00eancia e a cultura de um neg\u00f3cio voltado para a transforma\u00e7\u00e3o do futuro da ind\u00fastria. A cor preta, predominante, assim como o estilo fotogr\u00e1fico, remetem ao universo da inova\u00e7\u00e3o. Junto das cores verde e violeta, a paleta de cores ancora e equilibra as express\u00f5es da marca. Usamos tamb\u00e9m supergr\u00e1ficos, que capturam a ess\u00eancia vibrante de Oxygea. A ousadia se reflete na flecha din\u00e2mica apontando para o futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Veja outros projetos que visam um futuro mais sustent\u00e1vel realizados em parceria com a Braskem:
I\u2019m green<\/a>,\u00a0Cazoolo<\/a>,\u00a0Wenew<\/a>,\u00a0Sustainea<\/a>\u00a0e\u00a0Voqen<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Veja outros projetos que visam
um futuro mais sustent\u00e1vel realizados
em parceria com a Braskem:
I\u2019m green<\/a>,\u00a0Cazoolo<\/a>,\u00a0Wenew<\/a>,\u00a0
Sustainea<\/a> e Voqen<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[2705],"services":[748,752,812],"project_tags":[],"class_list":["post-19594","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-corporate-venture-capital","services-corporate-brand-identity","services-naming","services-brand-strategy"],"acf":[],"lang":"pt","translations":{"pt":19594,"en":19691,"es":19696},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19594\/revisions"}],"predecessor-version":[{"id":20116,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19594\/revisions\/20116"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=19594"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=19594"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=19594"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=19594"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=19594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}