{"id":19696,"date":"2023-09-24T10:00:58","date_gmt":"2023-09-24T13:00:58","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=19696"},"modified":"2023-12-01T13:16:09","modified_gmt":"2023-12-01T16:16:09","slug":"oxygea","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/oxygea\/","title":{"rendered":"Impulsar la sostenibilidad y la transformaci\u00f3n digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19696\" class=\"elementor elementor-19696\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a1036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3a1036\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7674e7f\" data-id=\"7674e7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5930a4e5 elementor-widget elementor-widget-text-editor\" data-id=\"5930a4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oxygea es un hub de startups concebido por Braskem con el objetivo de fomentar innovaciones disruptivas a trav\u00e9s de la incubaci\u00f3n, inversiones y diferentes mecanismos de interacci\u00f3n con startups, con un sesgo hacia la sostenibilidad y la transformaci\u00f3n digital.<\/p><p>En otra colaboraci\u00f3n con la empresa petroqu\u00edmica mundial, fuimos responsables de la creaci\u00f3n de la marca de su nuevo negocio, incluida la creaci\u00f3n de la estrategia de marca, el naming, la identidad verbal y la identidad visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5407cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5407cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df8a10b\" data-id=\"df8a10b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe7d570 elementor-widget elementor-widget-image\" data-id=\"fe7d570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19610\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-01.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-962bdb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"962bdb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b51a5dd\" data-id=\"6b51a5dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6faf9397 elementor-widget elementor-widget-heading\" data-id=\"6faf9397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una personalidad visionaria y adaptable <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7327640e elementor-widget elementor-widget-text-editor\" data-id=\"7327640e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para desarrollar su estrategia de marca, establecimos las directrices diferenciadoras de Oxygea, encargadas de guiar sus acciones y facilitar la comunicaci\u00f3n con los distintos p\u00fablicos. Partiendo del prop\u00f3sito de &#8220;transformar la vida de las personas catalizando su fuerza emprendedora para impulsar futuros sostenibles&#8221;, identificamos los valores de la marca, lo que llev\u00f3 a la creaci\u00f3n de una personalidad \u00fanica, tan visionaria como adaptable, con la dosis justa de audacia para ajustarse a los cambios. Estos elementos condujeron a la creaci\u00f3n de un posicionamiento impactante, en\u00e9rgico y vibrante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e0cfe2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e0cfe2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ab885\" data-id=\"12ab885\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd71a70 elementor-widget elementor-widget-image\" data-id=\"dd71a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19611\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-02.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aee4d elementor-widget elementor-widget-image\" data-id=\"a7aee4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19614\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-05B.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608d143 elementor-widget elementor-widget-image\" data-id=\"608d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19617\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-06.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-368ac75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"368ac75f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f53cc90\" data-id=\"4f53cc90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b16a693 elementor-widget elementor-widget-heading\" data-id=\"1b16a693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovaci\u00f3n inspiradora e impacto positivo <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738d3c91 elementor-widget elementor-widget-text-editor\" data-id=\"738d3c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad verbal de Oxygea dirigi\u00f3 el contenido para construir la marca. Dado que la marca est\u00e1 cargada de energ\u00eda transformadora, el tono de voz acelera la acci\u00f3n mediante afirmaciones que invitan a actuar en referencia al futuro. En consonancia con la personalidad visionaria y adaptable, los textos aportan nuevos aires a sus temas, entablando un di\u00e1logo con quienes los leen. A trav\u00e9s de su discurso, la marca empodera e inspira a la gente a pensar de forma innovadora hacia un futuro m\u00e1s sostenible.<\/p><p>En cuanto al nombre, Oxygea se basa en el concepto de oxigenar, siendo un negocio centrado en ideas frescas, renovadoras y duraderas, y sobre todo en la intenci\u00f3n de empoderar a las startups, aprovechando el poder empresarial sostenible para aportar un impacto positivo. Al fin y al cabo, el ox\u00edgeno es el elemento esencial para lograr un futuro sostenible a trav\u00e9s de la transformaci\u00f3n de la industria y las personas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d75fc1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d75fc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-640b41c\" data-id=\"640b41c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1bf6a elementor-widget elementor-widget-image\" data-id=\"0e1bf6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19620\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-08-2048x1152.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14029ef elementor-widget elementor-widget-image\" data-id=\"14029ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19623\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-11.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5ca91f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5ca91f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbe1b48\" data-id=\"cbe1b48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da3762 elementor-widget elementor-widget-heading\" data-id=\"6da3762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valor del esp\u00edritu emprendedor  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b8c54 elementor-widget elementor-widget-text-editor\" data-id=\"04b8c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Su actitud emprendedora inspir\u00f3 la creaci\u00f3n de una identidad impactante. El logotipo encarna la estrategia de la marca y refleja la esencia y la cultura de una empresa centrada en transformar el futuro de la industria. El color negro predominante, as\u00ed como el estilo fotogr\u00e1fico, remiten al universo de la innovaci\u00f3n. Junto con el verde y el violeta, la paleta de colores ancla y equilibra las expresiones de la marca. Tambi\u00e9n utilizamos supergr\u00e1ficos, que captan la vibrante esencia de Oxygea. La audacia se refleja en la din\u00e1mica flecha que apunta al futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2272a1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d2272a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5433341\" data-id=\"5433341\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3be1a1 elementor-widget elementor-widget-image\" data-id=\"d3be1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-19632\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-09.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f600f elementor-widget elementor-widget-image\" data-id=\"61f600f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"628\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-1120x628.jpg\" class=\"attachment-medium size-medium wp-image-19629\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-1120x628.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-1400x785.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-520x292.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-768x431.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B-1536x862.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-12B.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb176e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"2bb176e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" 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aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"CBABG-Case-Oxygea-15\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/08\/CBABG-Case-Oxygea-15.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-454f042 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"454f042\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d52c6b\" data-id=\"5d52c6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-204c967 elementor-widget elementor-widget-text-editor\" data-id=\"204c967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center\">Ver otros proyectos orientados a un futuro m\u00e1s sostenible realizados en colaboraci\u00f3n con Braskem:<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/braskem-im-green\/\" target=\"_blank\" rel=\"noopener\">I\u2019m green<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/cazoolo\/\" target=\"_blank\" rel=\"noopener\">Cazoolo<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/p\/ClZpPIWvOBM\/\" target=\"_blank\" rel=\"noopener\">Wenew<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/sustainea\/\">Sustainea<\/a> y <a href=\"https:\/\/www.instagram.com\/p\/ClW76SdvWjV\/\" target=\"_blank\" rel=\"noopener\">Voqen<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47b050c elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47b050c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fba5997\" data-id=\"fba5997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c138b elementor-widget elementor-widget-text-editor\" data-id=\"e3c138b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Ver otros proyectos orientados a un futuro m\u00e1s sostenible realizados en colaboraci\u00f3n con Braskem:<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/braskem-im-green\/\" target=\"_blank\" rel=\"noopener\">I\u2019m green<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/cazoolo\/\" target=\"_blank\" rel=\"noopener\">Cazoolo<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/p\/ClZpPIWvOBM\/\" target=\"_blank\" rel=\"noopener\">Wenew<\/a>,\u00a0<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/sustainea\/\">Sustainea<\/a> y\u00a0<a href=\"https:\/\/www.instagram.com\/p\/ClW76SdvWjV\/\" target=\"_blank\" rel=\"noopener\">Voqen<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[561,557],"industry":[2724],"services":[764,794,760],"project_tags":[],"class_list":["post-19696","projets","type-projets","status-publish","hentry","business_needs-branding","business_needs-design","industry-corporate-venture-capital","services-naming","services-brand-strategy","services-corporate-brand-identity"],"acf":[],"lang":"es","translations":{"es":19696,"en":19691,"pt":19594},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19696\/revisions"}],"predecessor-version":[{"id":19876,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/19696\/revisions\/19876"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=19696"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=19696"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=19696"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=19696"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=19696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}