{"id":20117,"date":"2024-10-29T12:00:19","date_gmt":"2024-10-29T15:00:19","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=20117"},"modified":"2025-10-27T11:04:56","modified_gmt":"2025-10-27T14:04:56","slug":"omo-vibes","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/omo-vibes\/","title":{"rendered":"OMO VIBES: Bota pra lavar, bota pra tocar\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20117\" class=\"elementor elementor-20117\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7b4da e-flex e-con-boxed e-con e-parent\" data-id=\"2a7b4da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4800d76 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4800d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1.png\" class=\"attachment-full size-full wp-image-26608\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Desktop-1-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbf1ca elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"5cbf1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_OmoVibes_Mobile.png\" class=\"attachment-full size-full wp-image-26611\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cf6ca7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cf6ca7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a001909\" data-id=\"7a001909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e52ebd elementor-widget elementor-widget-text-editor\" data-id=\"63e52ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Com o objetivo de atrair aqueles que est\u00e3o come\u00e7ando a lavar suas pr\u00f3prias roupas, OMO, marca l\u00edder no segmento, desenvolveu OMO Vibes, linha de sab\u00e3o inspirada em g\u00eaneros musicais. Em colabora\u00e7\u00e3o com o Spotify, a nova edi\u00e7\u00e3o do produto aposta no entretenimento para aproximar a marca do p\u00fablico jovem, lan\u00e7ando produtos com fragr\u00e2ncias e embalagens distintas para representar estilos musicais diferentes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0459a28 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0459a28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-834f01a\" data-id=\"834f01a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470c4c4 elementor-widget elementor-widget-image\" data-id=\"470c4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"596\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-1120x596.jpg\" class=\"attachment-medium size-medium wp-image-20583\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-1120x596.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-1400x745.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-520x277.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-768x409.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-1536x817.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_hero_3900x2075-2048x1090.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e167711 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e167711\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d3a5d4\" data-id=\"0d3a5d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-126b33f elementor-widget elementor-widget-image\" data-id=\"126b33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"303\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-1120x303.jpg\" class=\"attachment-medium size-medium wp-image-20538\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-1120x303.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-1400x379.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-520x141.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-768x208.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-1536x416.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_11_2400x1600-2048x555.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-758e0a46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"758e0a46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7afe2c\" data-id=\"a7afe2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8ecae9 elementor-widget elementor-widget-heading\" data-id=\"d8ecae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G\u00eaneros musicais ilustrados&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433061f8 elementor-widget elementor-widget-text-editor\" data-id=\"433061f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Buscando quebrar a ideia de que lavar roupas \u00e9 uma tarefa mon\u00f3tona e fazer desse momento um ritual divertido e sensorial, foram criadas cinco variantes inspiradas em diferentes g\u00eaneros musicais: pop, electro, pagode, sertanejo e funk.\u00a0\u00a0<\/p><p>Nossa equipe foi respons\u00e1vel pela cria\u00e7\u00e3o de todo conceito de design, que explora os universos visuais de cada g\u00eanero musical e do momento de lavar roupas, convidando o consumidor para essa experiencia multissensorial. A paleta de cores foi inspirada nas cores vibrantes dos l\u00edquidos, e as personas representadas buscam refor\u00e7ar um universo democr\u00e1tico e diverso, al\u00e9m de se conectarem com cada estilo musical.<\/p><p>Atrav\u00e9s de uma curadoria de artistas com estilo e personalidade que se conectam o target, o ilustrador Bruno Miranda foi selecionado para desenvolver as ilustra\u00e7\u00f5es que deram vida ao conceito. Em seu tra\u00e7o, podemos perceber influ\u00eancias da arte urbana e de sua conex\u00e3o com a m\u00fasica, que, segundo ele &#8220;\u00e9 um canal para transmitir emo\u00e7\u00f5es e contar hist\u00f3rias&#8221;. A arte da embalagem foi mesclada com as ilustra\u00e7\u00f5es, de forma que o resultado \u00e9 uma composi\u00e7\u00e3o visual que transborda do r\u00f3tulo, evocando o movimento e a \u201cvibe\u201d de cada estilo musical.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde719a elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"bde719a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cOmo Vibes \u00e9 o nosso mais recente produto dentro do portf\u00f3lio de Omo L\u00edquidos, voltado para a Gera\u00e7\u00e3o Z. Estamos muito felizes com a express\u00e3o visual desenvolvida pela CBA B+G e com a escolha do Bruno Miranda para ilustrar as artes. Atrav\u00e9s das cores, dos personagens e dos demais elementos, chegamos em uma proposta atrativa para nosso consumidor.\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Geronimo Depascuali, Gerente de Marketing Unilever\u00a0<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65693b6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"65693b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd56068\" data-id=\"dd56068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8206460 elementor-widget elementor-widget-image\" data-id=\"8206460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"303\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-1120x303.jpg\" class=\"attachment-medium size-medium wp-image-20546\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-1120x303.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-1400x379.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-520x141.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-768x208.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-1536x416.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_14_2400x1600-2048x555.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b69db82 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b69db82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6281c53\" data-id=\"6281c53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f0862 elementor-widget elementor-widget-video\" data-id=\"c7f0862\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo youtube\" src=\"https:\/\/www.youtube.com\/embed\/1k8033WFM_U?feature=oembed&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e766492 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e766492\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94a22c5\" data-id=\"94a22c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243e48a elementor-widget elementor-widget-image\" data-id=\"243e48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"303\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-1120x303.jpg\" class=\"attachment-medium size-medium wp-image-20570\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-1120x303.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-1400x379.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-520x141.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-768x208.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-1536x416.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_15_2400x1600-2048x555.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23d94c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23d94c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c43b15\" data-id=\"1c43b15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dd7b76 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"8dd7b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_omovibes_stills_horiz_pop_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_stills_horiz_pop_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_omovibes_stills_horiz_eletro_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_stills_horiz_eletro_2400x1600-1.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_omovibes_stills_horiz_pagode_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_stills_horiz_pagode_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_omovibes_stills_horiz_funk_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_stills_horiz_funk_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"cba_latam_omovibes_stills_horiz_sertanejo_2400x1600\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_stills_horiz_sertanejo_2400x1600.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00034b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00034b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbde93f\" data-id=\"fbde93f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb71b0 elementor-widget elementor-widget-image\" data-id=\"7eb71b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"303\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-1120x303.jpg\" class=\"attachment-medium size-medium wp-image-20567\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-1120x303.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-1400x379.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-520x141.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-768x208.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-1536x416.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/12\/cba_latam_omovibes_single_12_2400x1600-2048x555.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-377b156b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377b156b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c2b75eb\" data-id=\"3c2b75eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1944a9f5 elementor-widget elementor-widget-heading\" data-id=\"1944a9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ambiente digital&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1187959f elementor-widget elementor-widget-text-editor\" data-id=\"1187959f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m do conceito, materializado em key visuals e usados para desenvolvimento de toda campanha, a CBA B+G tamb\u00e9m desenvolveu as embalagens e as hero images criadas para o ambiente digital, uma vez que esta linha de produtos \u00e9 um lan\u00e7amento 100% digital da marca, vendida exclusivamente no e-commerce da Amazon. Como explica Fernanda Varnum, diretora de cria\u00e7\u00e3o do projeto, &#8220;pensar em um conceito que fosse vi\u00e1vel e complementar nas duas plataformas, online e offline, foi um grande desafio para toda a equipe&#8221;. O resultado \u00e9 pura vibra\u00e7\u00e3o.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5542c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5542c3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954e490\" data-id=\"954e490\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0163b38 elementor-widget elementor-widget-video\" data-id=\"0163b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/897318227?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a3aec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a3aec9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be36fc4\" data-id=\"be36fc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c7bd6 elementor-widget elementor-widget-video\" data-id=\"16c7bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/897316587?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-558b452 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"558b452\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc5f8dd\" data-id=\"cc5f8dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e3fb5 elementor-widget elementor-widget-video\" data-id=\"37e3fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo youtube\" 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