{"id":20221,"date":"2024-10-14T16:59:40","date_gmt":"2024-10-14T19:59:40","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=20221"},"modified":"2025-10-27T11:59:12","modified_gmt":"2025-10-27T14:59:12","slug":"wenew","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/wenew\/","title":{"rendered":"Wenew: O futuro circular\u202f\u00e9 poss\u00edvel\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4aaa4 e-flex e-con-boxed e-con e-parent\" data-id=\"ce4aaa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f25f080 e-con-full e-flex e-con e-child\" data-id=\"f25f080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2bd789b e-con-full e-flex e-con e-child\" data-id=\"2bd789b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8902400 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8902400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop.png\" class=\"attachment-full size-full wp-image-26693\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b3207 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"31b3207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_WENEW_Mobile.png\" class=\"attachment-full size-full wp-image-26696\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12acd9ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12acd9ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c214722\" data-id=\"3c214722\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-129cbeed elementor-widget elementor-widget-text-editor\" data-id=\"129cbeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Braskem, reconhecendo a necessidade de transi\u00e7\u00e3o para uma economia mais sustent\u00e1vel e circular, identificou uma oportunidade significativa em abra\u00e7ar a circularidade na ind\u00fastria qu\u00edmica e de pl\u00e1sticos. O desafio era duplo: primeiro, desenvolver e disponibilizar produtos circulares que atendessem \u00e0 crescente demanda do mercado por solu\u00e7\u00f5es sustent\u00e1veis; segundo, educar e engajar o p\u00fablico sobre a import\u00e2ncia do consumo consciente e do descarte adequado, incentivando uma mudan\u00e7a de paradigma na sociedade em rela\u00e7\u00e3o ao uso e reciclagem de pl\u00e1sticos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4b1d61 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c4b1d61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0baf29\" data-id=\"b0baf29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-111abac elementor-widget elementor-widget-image\" data-id=\"111abac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20240\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-01.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a294bde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a294bde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b56bf88\" data-id=\"b56bf88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e682f8a elementor-widget elementor-widget-heading\" data-id=\"7e682f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecossistema circular<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703b6b0a elementor-widget elementor-widget-text-editor\" data-id=\"703b6b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para enfrentar esse desafio, a Braskem, em parceria com a CBA B+G, criou a marca Wenew, um ecossistema que simboliza a circularidade e engloba quatro pilares fundamentais: produtos, educa\u00e7\u00e3o, tecnologia e design circular.\u00a0<\/p><p>Constru\u00edmos uma vis\u00e3o inspiradora e poderosa para a Braskem sobre circularidade, refor\u00e7ando o posicionamento da companhia como um player importante desse mercado. Ap\u00f3s definir o prop\u00f3sito da marca, delineamos uma personalidade colaborativa, inspiradora e inquieta. Os valores da marca s\u00e3o precisos e ambiciosos: a cren\u00e7a no ecossistema circular, a ressignifica\u00e7\u00e3o da reciclagem, as a\u00e7\u00f5es de educa\u00e7\u00e3o e profissionaliza\u00e7\u00e3o voltadas a pensar o ciclo de vida dos produtos e o compromisso cont\u00ednuo pela melhor qualidade das solu\u00e7\u00f5es ofertadas.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9625f77 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9625f77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c01e92\" data-id=\"6c01e92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edc6f02 elementor-widget elementor-widget-image\" data-id=\"edc6f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20244\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-02-2048x1152.jpg 2048w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc031d elementor-widget elementor-widget-image\" data-id=\"6bc031d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20255\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-03PT.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b97c73 elementor-widget elementor-widget-image\" data-id=\"1b97c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20258\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-04.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e700803 elementor-widget elementor-widget-image\" data-id=\"e700803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20261\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-05.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c33eab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c33eab3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a1b7e8c\" data-id=\"6a1b7e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bed608 elementor-widget elementor-widget-heading\" data-id=\"bed608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Renova\u00e7\u00e3o e novidade&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6950f339 elementor-widget elementor-widget-text-editor\" data-id=\"6950f339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A partir da cria\u00e7\u00e3o da estrat\u00e9gia, moldamos uma personalidade inquieta, inspiradora, mente aberta e o mais importante: colaborativa. Porque acreditamos no potencial da for\u00e7a conjunta. A identidade reflete a ess\u00eancia de uma empresa comprometida com o desenvolvimento sustent\u00e1vel. Todos os elementos da identidade e do logo remetem \u00e0 circularidade, desde o desenho at\u00e9 o nome, junto de uma tipografia bold, uma paleta de cores vibrante e ilustra\u00e7\u00f5es que criam conex\u00e3o com o p\u00fablico. O c\u00edrculo \u00e9 declinado em supergr\u00e1fico, e presente em diversas aplica\u00e7\u00f5es da marca.\u202f\u00a0<\/p><p>O nome &#8220;Wenew&#8221; foi escolhido por ser um neologismo que evoca a ideia de renova\u00e7\u00e3o (\u201cwe + renew\u201d), e pela representa\u00e7\u00e3o do novo, al\u00e9m de ser um pal\u00edndromo, simbolizando um ciclo cont\u00ednuo.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd5974 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dcd5974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f79983\" data-id=\"6f79983\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51dcd9c elementor-widget elementor-widget-image\" data-id=\"51dcd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20265\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-06.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe19cc elementor-widget elementor-widget-image\" data-id=\"5fe19cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20269\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-07.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a185ff5 elementor-widget elementor-widget-image\" data-id=\"a185ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20270\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-08.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcaf816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcaf816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1874af9\" data-id=\"1874af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5463d7e elementor-widget elementor-widget-heading\" data-id=\"5463d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impactos&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5921b3 elementor-widget elementor-widget-text-editor\" data-id=\"d5921b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m da quest\u00e3o de elimina\u00e7\u00e3o de res\u00edduos pl\u00e1sticos, as resinas Wenew demonstraram uma redu\u00e7\u00e3o significativa nas emiss\u00f5es de carbono \u2013 de at\u00e9 48% em compara\u00e7\u00e3o com resinas virgens convencionais, representando um &#8220;duplo&#8221; impacto positivo.\u00a0<\/p><p>Economicamente, a Braskem viu um crescimento expressivo nas vendas de produtos circulares, de 2,4 mil toneladas em 2019 para 54,4 mil toneladas em 2022, evidenciando uma aceita\u00e7\u00e3o crescente do mercado por produtos sustent\u00e1veis. Al\u00e9m disso, a marca estabeleceu a meta ambiciosa de atingir um milh\u00e3o de toneladas de produtos com conte\u00fado reciclado comercializados at\u00e9 2030.\u00a0<\/p><p>No aspecto social e educacional, o ecossistema tem desempenhado um papel crucial na sensibiliza\u00e7\u00e3o e educa\u00e7\u00e3o do p\u00fablico. A marca marcou presen\u00e7a em eventos de grande escala como o BBB 23 e o Rock in Rio, impactando mais de 600 mil pessoas e recuperando mais de 370 toneladas de pl\u00e1sticos em 2022. Essas a\u00e7\u00f5es demonstram o compromisso da Braskem em n\u00e3o apenas fornecer solu\u00e7\u00f5es sustent\u00e1veis, mas tamb\u00e9m em liderar pelo exemplo, incentivando a mudan\u00e7a nos h\u00e1bitos de consumo e descarte da sociedade.\u00a0<\/p><p>Todos os produtos circulares da Braskem, suas iniciativas de educa\u00e7\u00e3o sobre consumo consciente e descarte adequado e as tecnologias que apoiam a empresa em sua jornada em prol da economia circular s\u00e3o identificados pela nova marca. Conhe\u00e7a mais sobre o futuro circular poss\u00edvel, acesse o site de <a href=\"https:\/\/www.braskem.com\/wenew\/home\" target=\"_blank\" rel=\"noopener\">Wenew<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5a60db elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5a60db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6ed6f3\" data-id=\"f6ed6f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6074c0e elementor-widget elementor-widget-image\" data-id=\"6074c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20273\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-09.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9eb41 elementor-widget elementor-widget-image\" data-id=\"9f9eb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"630\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-1120x630.jpg\" class=\"attachment-medium size-medium wp-image-20276\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/11\/CBABG-Case-Wenew-10.jpg 1920w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1fe877 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1fe877\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e2b7c4\" data-id=\"1e2b7c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b8239e elementor-widget elementor-widget-text-editor\" data-id=\"4b8239e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Veja outros projetos que visam um futuro mais sustent\u00e1vel realizados em parceria com a Braskem:<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/braskem-im-green\/\" target=\"_blank\" rel=\"noopener\">I\u2019m green<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/cazoolo\/\" target=\"_blank\" rel=\"noopener\">Cazoolo<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/oxygea\/\" target=\"_blank\" rel=\"noopener\">Oxygea<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/sustainea\/\">Sustainea<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.instagram.com\/p\/ClW76SdvWjV\/\" target=\"_blank\" rel=\"noopener\">Voqen<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b0d2c5 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b0d2c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e71f2b\" data-id=\"9e71f2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0b7e82 elementor-widget elementor-widget-text-editor\" data-id=\"f0b7e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Veja outros projetos que visam um futuro mais sustent\u00e1vel realizados em parceria com a Braskem:<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/braskem-im-green\/\" target=\"_blank\" rel=\"noopener\">I\u2019m green<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/cazoolo\/\" target=\"_blank\" rel=\"noopener\">Cazoolo<\/a>,\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/oxygea\/\" target=\"_blank\" rel=\"noopener\">Oxygea<\/a>,\u00a0<br \/><a href=\"https:\/\/cba-design.com\/latam\/cases\/sustainea\/\">Sustainea<\/a> e\u00a0<a href=\"https:\/\/www.instagram.com\/p\/ClW76SdvWjV\/\" target=\"_blank\" rel=\"noopener\">Voqen<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[742],"services":[748,752,812],"project_tags":[],"class_list":["post-20221","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-petrochemical","services-corporate-brand-identity","services-naming","services-brand-strategy"],"acf":[],"lang":"pt","translations":{"pt":20221,"en":20285,"es":20288},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/20221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/20221\/revisions"}],"predecessor-version":[{"id":26700,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/20221\/revisions\/26700"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=20221"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=20221"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=20221"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=20221"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=20221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}