{"id":2118,"date":"2019-11-09T10:12:11","date_gmt":"2019-11-09T13:12:11","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/mtv-music-hack-2\/"},"modified":"2023-10-06T19:14:44","modified_gmt":"2023-10-06T22:14:44","slug":"mtv-music-hack","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/mtv-music-hack\/","title":{"rendered":"MTV Music Hack: Connecting through music"},"content":{"rendered":"\t\t
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To reinforce its leadership as a music expert, MTV hacked the world of music in a co-creation Project involving studies and surveys with its audience and music specialists.
The outcome was a platform that helps brands explore the music world as a way to connect to its audience – the MTV Music Hack.
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We not only helped with the extensive strategic work of developing the platform (we carried on surveys and hacklabs about music platforms with music specialists, producers and beat makers in our hubs in S\u00e3o Paulo), but we also created the information material \u2013 an inspirational and strategic support guide for advertisers who wish to create music projects in partnership with the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We developed the concept, content and design of the catalogue, which is totally inspired by the music world. Alluding to a DJ pick up, the material is divided into 4 discs \u2013 each one representing a trend that has been impacting the musical world (involvement, customization, interactivity and surprise) which, combined with a musical experience, works as inspiration for new actions from MTV and its partners.<\/p>

MTV Music Hack is an excellent job example where strategy, studies and labs evolve into a real and valuable product for the client \u2013 and in this case, for the client\u2019s partners as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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