{"id":21603,"date":"2024-05-27T10:27:48","date_gmt":"2024-05-27T13:27:48","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&p=21603"},"modified":"2024-05-27T10:27:48","modified_gmt":"2024-05-27T13:27:48","slug":"nescafe-artesano","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/nescafe-artesano\/","title":{"rendered":"NESCAF\u00c9\u00ae Artesano: Celebrando a cultura e origem do caf\u00e9 colombiano"},"content":{"rendered":"\t\t
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Para celebrar sua aut\u00eantica origem colombiana, o compromisso com a sustentabilidade da produ\u00e7\u00e3o e a superioridade de sabor conforme seu local de cultivo, desenvolvemos o redesenho das variedades de NESCAF\u00c9\u00ae Artesano para Nestl\u00e9 Col\u00f4mbia. O projeto, alinhado \u00e0 nova identidade visual global de NESCAF\u00c9\u00ae Make Your World, apresenta um design elegante e inspirador, repleto de cores e elementos que destacam a cultura e a arte das suas regi\u00f5es de origem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Regi\u00f5es e perfis de sabor <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O resultado \u00e9 um projeto que valoriza a tradi\u00e7\u00e3o e a origem e que est\u00e1, ao mesmo tempo, conectado e comprometido com pr\u00e1ticas respons\u00e1veis de produ\u00e7\u00e3o. Para representar as variedades, foram destacados elementos de cada regi\u00e3o de cultivo dos gr\u00e3os, e que, gra\u00e7as \u00e0s caracter\u00edsticas do solo, oferecem diferentes perfis de sabor.<\/p>

Antioquia<\/h3>

A regi\u00e3o da Antioquia \u00e9 conhecida por sua m\u00fasica, como pasillo<\/i> e bambuco<\/i>, a Feria de las Flores<\/i>, em Medell\u00edn e sua deliciosa comida, como bandeja paisa e ajiaco. Os paisas s\u00e3o conhecidos por serem amig\u00e1veis e trabalhadores, e a regi\u00e3o tem belas cidades coloniais. Al\u00e9m disso, possui uma natureza deslumbrante, planta\u00e7\u00f5es de caf\u00e9 e montanhas.<\/p>

Valle del Cauca<\/h3>

O Valle del Cauca \u00e9 famoso por ser a capital da salsa, tendo a cidade de C\u00e1li como epicentro de dan\u00e7a e m\u00fasica. A cultura afro-colombiana \u00e9 parte integrante da regi\u00e3o, destacando-se nas tradi\u00e7\u00f5es, na dan\u00e7a e na gastronomia. A regi\u00e3o oferece uma diversidade de pratos deliciosos e enorme beleza natural, com montanhas e praias do Pac\u00edfico colombiano.<\/p>

Santuario Risaralda<\/h3>

Lugar onde a m\u00fasica folcl\u00f3rica e a cultura do caf\u00e9 ocupam o centro das aten\u00e7\u00f5es, sendo as planta\u00e7\u00f5es uma parte essencial da economia e da cultura locais. Suas ruas coloniais fazem de Santu\u00e1rio um destino especial na regi\u00e3o cafeeira da Col\u00f4mbia.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Origem, sabor e sustentabilidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As variedades de NESCAF\u00c9\u00ae Artesano demonstram o comprometimento com o impacto positivo por meio de um cultivo consciente e valoriza\u00e7\u00e3o da cultura local, destacando:<\/p>\n

As origens cafeeiras da Colombia<\/b>: Com um visual limpo e exclusivo, cada embalagem valoriza a cultura e a arte das regi\u00f5es colombianas, destacando a singularidade e a superioridade do caf\u00e9 de cada localidade.<\/p>\n

Sustentabilidade da cadeia<\/b>: O Plano NESCAF\u00c9\u00ae tem o compromisso de renovar milh\u00f5es de p\u00e9s de caf\u00e9 e melhorar a vida dos cafeicultores na Col\u00f4mbia, garantindo a sustentabilidade de toda a cadeia de suprimento. Atualmente, 100% do caf\u00e9 NESCAF\u00c9\u00ae Artesano \u00e9 proveniente de fontes respons\u00e1veis e, at\u00e9 2025, 100% do caf\u00e9 utilizado pela Nestl\u00e9 ser\u00e1 proveniente de fontes respons\u00e1veis.<\/p>\n

Produ\u00e7\u00e3o Consciente<\/b>: A f\u00e1brica em Bugalagrande opera com 100% de energia el\u00e9trica renov\u00e1vel e transforma res\u00edduos de caf\u00e9 em energia, representando 30% do uso el\u00e9trico da opera\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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