{"id":22084,"date":"2024-06-21T12:26:01","date_gmt":"2024-06-21T15:26:01","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=22084"},"modified":"2025-10-27T11:32:09","modified_gmt":"2025-10-27T14:32:09","slug":"purina-dog-chow-proteinas","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/purina-dog-chow-proteinas\/","title":{"rendered":"Purina\u00ae DOG CHOW\u00ae: Adeus monotonia! Novas combina\u00e7\u00f5es de prote\u00ednas\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22084\" class=\"elementor elementor-22084\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c57d2 e-flex e-con-boxed e-con e-parent\" data-id=\"27c57d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae5a564 e-flex e-con-boxed e-con e-parent\" data-id=\"ae5a564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0095372 e-con-full e-flex e-con e-child\" data-id=\"0095372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78a893c e-con-full e-flex e-con e-child\" data-id=\"78a893c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e70eaa elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1e70eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop.png\" class=\"attachment-full size-full wp-image-26667\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508bd3a elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"508bd3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Mobile.png\" class=\"attachment-full size-full wp-image-26670\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28775ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28775ce5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d982ee9\" data-id=\"d982ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca11316 elementor-widget elementor-widget-text-editor\" data-id=\"2ca11316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parceiros de longa data da Nestl\u00e9 Purina\u00ae, a CBA B+G foi respons\u00e1vel pelo desenvolvimento do conceito visual da nova linha de produtos para c\u00e3es adultos, Purina\u00ae DOG CHOW\u00ae na Am\u00e9rica Latina. Atrav\u00e9s de an\u00e1lises detalhadas de mercado e de seus shoppers, Purina\u00ae identificou que a busca por uma nutri\u00e7\u00e3o saborosa para nossos animais de estima\u00e7\u00e3o ganhou import\u00e2ncia nos \u00faltimos anos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ad980b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ad980b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-647a88e\" data-id=\"647a88e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f642bd3 elementor-widget elementor-widget-image\" data-id=\"f642bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1400x788.webp\" class=\"attachment-large size-large wp-image-22110\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept.webp 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a9f1dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a9f1dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3063b3e3\" data-id=\"3063b3e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40908147 elementor-widget elementor-widget-heading\" data-id=\"40908147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reinventando a nutri\u00e7\u00e3o canina\u00a0\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c77f40d elementor-widget elementor-widget-text-editor\" data-id=\"5c77f40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para aumentar a relev\u00e2ncia da marca e diferenciar seu posicionamento, Purina\u00ae colocou o consumidor em primeiro lugar e realizou diversos estudos para desenvolver novos conceitos para completar seu portf\u00f3lio. O objetivo era lan\u00e7ar uma nova linha de produtos para Purina DOG CHOW\u00ae na Am\u00e9rica Latina que satisfizesse a necessidade de oferecer alimentos nutritivos e saborosos, apresentados de forma f\u00e1cil de entender. E, assim, aumentar a participa\u00e7\u00e3o de mercado da marca.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a61cd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a61cd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fec0fb5\" data-id=\"fec0fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7496d07 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7496d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Alta-Protei\u0301na-2048x1152.webp\" alt=\"Alta-Protei\u0301na\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Multi-Protei\u0301na-2048x1152.webp\" alt=\"Multi-Protei\u0301na\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Seleccio\u0301n-1-2048x1152.webp\" alt=\"Seleccio\u0301n (1)\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Triplo-2048x1152.webp\" alt=\"Triplo\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cc930b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc930b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9e786\" data-id=\"4c9e786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ce7150 elementor-widget elementor-widget-video\" data-id=\"0ce7150\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/6kyjanMvON8&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f34267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f34267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551eb4b\" data-id=\"551eb4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d4dcf elementor-widget elementor-widget-heading\" data-id=\"77d4dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desenvolvimento da nova linha\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3206b0 elementor-widget elementor-widget-text-editor\" data-id=\"a3206b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nova linha de produtos de Purina\u00ae DOG CHOW\u00ae foi desenvolvida para c\u00e3es adultos, enfatizando o sabor, sem renunciar \u00e0 nutri\u00e7\u00e3o. S\u00e3o quatro novos alimentos secos 100% completos e balanceados: Multiprote\u00ednas, Triple Prote\u00edna, Alta Prote\u00edna e Sele\u00e7\u00e3o de Prote\u00ednas. Todos os produtos incluem o componente EXTRAlife\u00ae, que ajuda a maximizar a qualidade de vida dos c\u00e3es, e que s\u00e3o livres de corantes artificiais.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4a0b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a4a0b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9374f7c\" data-id=\"9374f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca47ef8 elementor-widget elementor-widget-image\" data-id=\"ca47ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-22133\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d48c0a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d48c0a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eef119\" data-id=\"7eef119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3dc8a elementor-widget elementor-widget-heading\" data-id=\"fa3dc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia visual que destaca o sabor\u00a0\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820d5e0 elementor-widget elementor-widget-text-editor\" data-id=\"820d5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com base em testes conceituais com donos de c\u00e3es, desenvolvemos um sistema de design que proporciona maior visibilidade dos sabores, refor\u00e7ando o apetite appeal. A nomenclatura dos produtos recebeu aten\u00e7\u00e3o especial, destacando os benef\u00edcios, a ra\u00e7a e o est\u00e1gio de vida. Foram utilizados blocos de cores para categorizar os produtos, buscando uma comunica\u00e7\u00e3o mais clara e visual que auxilie no momento da compra, al\u00e9m de gerar alto impacto nas prateleiras. Na embalagem, as fotos mostram a proximidade entre o dono e o c\u00e3o, de forma natural, destacando a vitalidade do animal e enfatizando sua rela\u00e7\u00e3o emocional.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f99087 elementor-section-content-space-between elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f99087\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aab2409\" data-id=\"aab2409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6851f9f elementor-widget elementor-widget-image\" data-id=\"6851f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1400\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1182x1400.webp\" class=\"attachment-large size-large wp-image-22148\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1182x1400.webp 1182w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-946x1120.webp 946w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-439x520.webp 439w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-768x910.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1297x1536.webp 1297w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1729x2048.webp 1729w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1.webp 1731w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd5e1a1\" data-id=\"fd5e1a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35742c6 elementor-widget elementor-widget-image\" data-id=\"35742c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"734\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1400x734.webp\" class=\"attachment-large size-large wp-image-22166\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1400x734.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1120x587.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-520x273.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-768x403.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1536x805.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2.webp 1955w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92291e2 elementor-widget elementor-widget-image\" data-id=\"92291e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"701\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1400x701.webp\" class=\"attachment-large size-large wp-image-22165\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1400x701.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1120x561.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-520x260.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-768x385.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1536x769.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3.webp 1955w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788dd80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788dd80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6680589\" data-id=\"6680589\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8089b30 elementor-widget elementor-widget-video\" data-id=\"8089b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/07_DogChowDiversity_System-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09f8b8b\" data-id=\"09f8b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474453f elementor-widget elementor-widget-image\" data-id=\"474453f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/06_DogChowDiversity_Variedadesv2.gif\" class=\"attachment-large size-large wp-image-22144\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c65ec88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c65ec88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ca051c\" data-id=\"55ca051c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b9e11f elementor-widget elementor-widget-heading\" data-id=\"52b9e11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados promissores [2024]<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241a3ef0 elementor-widget elementor-widget-text-editor\" data-id=\"241a3ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nova linha de Combina\u00e7\u00e3o de Prote\u00ednas est\u00e1 gerando um impacto positivo sobre as vendas da marca e uma presen\u00e7a disruptiva no ponto de venda. Em testes conceituais com donos de c\u00e3es, foram obtidos excelentes resultados de mais de 80% de inten\u00e7\u00e3o de compra com compradores de marcas concorrentes. Dessa forma, a inova\u00e7\u00e3o demonstra a capacidade de atrair a aten\u00e7\u00e3o e cativar os compradores em potencial.&nbsp;&nbsp;<\/p>\n<p>No M\u00e9xico, a nova linha DOG CHOW\u00ae representa 16% das vendas de sacos de 4 kg no canal Moderno (redes de supermercados e grandes empresas varejistas), contribuindo com 100% de vendas incrementais para a marca e 170 pontos-base de participa\u00e7\u00e3o de mercado.&nbsp; Na Col\u00f4mbia, o produto representa 7% das vendas da marca no canal Moderno, ajudando a ganhar 50 pontos-base de participa\u00e7\u00e3o de mercado para a marca nos \u00faltimos 3 meses.&nbsp; Na Argentina, o volume de vendas superou em 40% as metas iniciais, representando 13% das vendas da marca no canal Moderno.&nbsp;&nbsp;<\/p>\n<p>Os produtos da nova extens\u00e3o de linha est\u00e3o dispon\u00edveis na Am\u00e9rica Latina: M\u00e9xico, Col\u00f4mbia, Argentina, Chile, Peru e Equador e, em breve, na Am\u00e9rica Central e no Brasil. O bem-sucedido projeto de extens\u00e3o de linha do DOG CHOW\u00ae melhora a percep\u00e7\u00e3o e a aceita\u00e7\u00e3o do sabor, alavancando suas credenciais nutricionais e expandindo seu portf\u00f3lio com resultados promissores.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d89cef7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d89cef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d33fbc\" data-id=\"5d33fbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284e895 elementor-widget elementor-widget-image\" data-id=\"284e895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-22152\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452],"industry":[1190],"services":[550,744],"project_tags":[],"class_list":["post-22084","projets","type-projets","status-publish","hentry","business_needs-design","industry-pet-food","services-packaging-design","services-category-deep-dive"],"acf":[],"lang":"pt","translations":{"pt":22084,"en":22204,"es":22215},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084\/revisions"}],"predecessor-version":[{"id":26675,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084\/revisions\/26675"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=22084"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=22084"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=22084"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=22084"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=22084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}