{"id":22084,"date":"2024-06-21T12:26:01","date_gmt":"2024-06-21T15:26:01","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=22084"},"modified":"2025-10-27T11:32:09","modified_gmt":"2025-10-27T14:32:09","slug":"purina-dog-chow-proteinas","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/purina-dog-chow-proteinas\/","title":{"rendered":"Purina\u00ae DOG CHOW\u00ae: Adeus monotonia! Novas combina\u00e7\u00f5es de prote\u00ednas\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22084\" class=\"elementor elementor-22084\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c57d2 e-flex e-con-boxed e-con e-parent\" data-id=\"27c57d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae5a564 e-flex e-con-boxed e-con e-parent\" data-id=\"ae5a564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0095372 e-con-full e-flex e-con e-child\" data-id=\"0095372\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78a893c e-con-full e-flex e-con e-child\" data-id=\"78a893c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e70eaa elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1e70eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"270\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop.png\" class=\"attachment-full size-full wp-image-26667\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1120x158.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1400x197.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-520x73.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-768x108.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Desktop-1536x216.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508bd3a elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"508bd3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/10\/01_Medalha_DogChow_Mobile.png\" class=\"attachment-full size-full wp-image-26670\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28775ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28775ce5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d982ee9\" data-id=\"d982ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca11316 elementor-widget elementor-widget-text-editor\" data-id=\"2ca11316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Parceiros de longa data da Nestl\u00e9 Purina\u00ae, a CBA B+G foi respons\u00e1vel pelo desenvolvimento do conceito visual da nova linha de produtos para c\u00e3es adultos, Purina\u00ae DOG CHOW\u00ae na Am\u00e9rica Latina. Atrav\u00e9s de an\u00e1lises detalhadas de mercado e de seus shoppers, Purina\u00ae identificou que a busca por uma nutri\u00e7\u00e3o saborosa para nossos animais de estima\u00e7\u00e3o ganhou import\u00e2ncia nos \u00faltimos anos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ad980b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ad980b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-647a88e\" data-id=\"647a88e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f642bd3 elementor-widget elementor-widget-image\" data-id=\"f642bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1400x788.webp\" class=\"attachment-large size-large wp-image-22110\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/02_DogChowDiversity_Concept.webp 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a9f1dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a9f1dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3063b3e3\" data-id=\"3063b3e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40908147 elementor-widget elementor-widget-heading\" data-id=\"40908147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reinventando a nutri\u00e7\u00e3o canina\u00a0\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c77f40d elementor-widget elementor-widget-text-editor\" data-id=\"5c77f40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para aumentar a relev\u00e2ncia da marca e diferenciar seu posicionamento, Purina\u00ae colocou o consumidor em primeiro lugar e realizou diversos estudos para desenvolver novos conceitos para completar seu portf\u00f3lio. O objetivo era lan\u00e7ar uma nova linha de produtos para Purina DOG CHOW\u00ae na Am\u00e9rica Latina que satisfizesse a necessidade de oferecer alimentos nutritivos e saborosos, apresentados de forma f\u00e1cil de entender. E, assim, aumentar a participa\u00e7\u00e3o de mercado da marca.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a61cd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a61cd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fec0fb5\" data-id=\"fec0fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7496d07 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7496d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Alta-Protei\u0301na-2048x1152.webp\" alt=\"Alta-Protei\u0301na\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Multi-Protei\u0301na-2048x1152.webp\" alt=\"Multi-Protei\u0301na\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Seleccio\u0301n-1-2048x1152.webp\" alt=\"Seleccio\u0301n (1)\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Triplo-2048x1152.webp\" alt=\"Triplo\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cc930b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc930b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9e786\" data-id=\"4c9e786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ce7150 elementor-widget elementor-widget-video\" data-id=\"0ce7150\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/6kyjanMvON8&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f34267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f34267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551eb4b\" data-id=\"551eb4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d4dcf elementor-widget elementor-widget-heading\" data-id=\"77d4dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desenvolvimento da nova linha\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3206b0 elementor-widget elementor-widget-text-editor\" data-id=\"a3206b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A nova linha de produtos de Purina\u00ae DOG CHOW\u00ae foi desenvolvida para c\u00e3es adultos, enfatizando o sabor, sem renunciar \u00e0 nutri\u00e7\u00e3o. S\u00e3o quatro novos alimentos secos 100% completos e balanceados: Multiprote\u00ednas, Triple Prote\u00edna, Alta Prote\u00edna e Sele\u00e7\u00e3o de Prote\u00ednas. Todos os produtos incluem o componente EXTRAlife\u00ae, que ajuda a maximizar a qualidade de vida dos c\u00e3es, e que s\u00e3o livres de corantes artificiais.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4a0b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a4a0b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9374f7c\" data-id=\"9374f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca47ef8 elementor-widget elementor-widget-image\" data-id=\"ca47ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-22133\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/08_DogChowDiversity_Dogs-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d48c0a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d48c0a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eef119\" data-id=\"7eef119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3dc8a elementor-widget elementor-widget-heading\" data-id=\"fa3dc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia visual que destaca o sabor\u00a0\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820d5e0 elementor-widget elementor-widget-text-editor\" data-id=\"820d5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Com base em testes conceituais com donos de c\u00e3es, desenvolvemos um sistema de design que proporciona maior visibilidade dos sabores, refor\u00e7ando o apetite appeal. A nomenclatura dos produtos recebeu aten\u00e7\u00e3o especial, destacando os benef\u00edcios, a ra\u00e7a e o est\u00e1gio de vida. Foram utilizados blocos de cores para categorizar os produtos, buscando uma comunica\u00e7\u00e3o mais clara e visual que auxilie no momento da compra, al\u00e9m de gerar alto impacto nas prateleiras. Na embalagem, as fotos mostram a proximidade entre o dono e o c\u00e3o, de forma natural, destacando a vitalidade do animal e enfatizando sua rela\u00e7\u00e3o emocional.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f99087 elementor-section-content-space-between elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f99087\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aab2409\" data-id=\"aab2409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6851f9f elementor-widget elementor-widget-image\" data-id=\"6851f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1182\" height=\"1400\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1182x1400.webp\" class=\"attachment-large size-large wp-image-22148\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1182x1400.webp 1182w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-946x1120.webp 946w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-439x520.webp 439w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-768x910.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1297x1536.webp 1297w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1-1729x2048.webp 1729w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-1.webp 1731w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd5e1a1\" data-id=\"fd5e1a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35742c6 elementor-widget elementor-widget-image\" data-id=\"35742c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"734\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1400x734.webp\" class=\"attachment-large size-large wp-image-22166\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1400x734.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1120x587.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-520x273.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-768x403.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2-1536x805.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-2.webp 1955w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92291e2 elementor-widget elementor-widget-image\" data-id=\"92291e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"701\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1400x701.webp\" class=\"attachment-large size-large wp-image-22165\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1400x701.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1120x561.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-520x260.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-768x385.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3-1536x769.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/Group-3.webp 1955w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788dd80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788dd80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6680589\" data-id=\"6680589\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8089b30 elementor-widget elementor-widget-video\" data-id=\"8089b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/07_DogChowDiversity_System-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09f8b8b\" data-id=\"09f8b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474453f elementor-widget elementor-widget-image\" data-id=\"474453f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/06_DogChowDiversity_Variedadesv2.gif\" class=\"attachment-large size-large wp-image-22144\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c65ec88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c65ec88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ca051c\" data-id=\"55ca051c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b9e11f elementor-widget elementor-widget-heading\" data-id=\"52b9e11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados promissores [2024]<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241a3ef0 elementor-widget elementor-widget-text-editor\" data-id=\"241a3ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A nova linha de Combina\u00e7\u00e3o de Prote\u00ednas est\u00e1 gerando um impacto positivo sobre as vendas da marca e uma presen\u00e7a disruptiva no ponto de venda. Em testes conceituais com donos de c\u00e3es, foram obtidos excelentes resultados de mais de 80% de inten\u00e7\u00e3o de compra com compradores de marcas concorrentes. Dessa forma, a inova\u00e7\u00e3o demonstra a capacidade de atrair a aten\u00e7\u00e3o e cativar os compradores em potencial.&nbsp;&nbsp;<\/p>\n<p>No M\u00e9xico, a nova linha DOG CHOW\u00ae representa 16% das vendas de sacos de 4 kg no canal Moderno (redes de supermercados e grandes empresas varejistas), contribuindo com 100% de vendas incrementais para a marca e 170 pontos-base de participa\u00e7\u00e3o de mercado.&nbsp; Na Col\u00f4mbia, o produto representa 7% das vendas da marca no canal Moderno, ajudando a ganhar 50 pontos-base de participa\u00e7\u00e3o de mercado para a marca nos \u00faltimos 3 meses.&nbsp; Na Argentina, o volume de vendas superou em 40% as metas iniciais, representando 13% das vendas da marca no canal Moderno.&nbsp;&nbsp;<\/p>\n<p>Os produtos da nova extens\u00e3o de linha est\u00e3o dispon\u00edveis na Am\u00e9rica Latina: M\u00e9xico, Col\u00f4mbia, Argentina, Chile, Peru e Equador e, em breve, na Am\u00e9rica Central e no Brasil. O bem-sucedido projeto de extens\u00e3o de linha do DOG CHOW\u00ae melhora a percep\u00e7\u00e3o e a aceita\u00e7\u00e3o do sabor, alavancando suas credenciais nutricionais e expandindo seu portf\u00f3lio com resultados promissores.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d89cef7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d89cef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d33fbc\" data-id=\"5d33fbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284e895 elementor-widget elementor-widget-image\" data-id=\"284e895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-22152\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/06\/09_DogChowDiversity_TopViewV2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452],"industry":[1190],"services":[550,744],"project_tags":[],"class_list":["post-22084","projets","type-projets","status-publish","hentry","business_needs-design","industry-pet-food","services-packaging-design","services-category-deep-dive"],"acf":[],"lang":"pt","translations":{"pt":22084,"en":22204,"es":22215},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084\/revisions"}],"predecessor-version":[{"id":26675,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/22084\/revisions\/26675"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=22084"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=22084"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=22084"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=22084"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=22084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}