{"id":22549,"date":"2024-08-22T15:05:29","date_gmt":"2024-08-22T18:05:29","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=22549"},"modified":"2024-08-26T11:33:58","modified_gmt":"2024-08-26T14:33:58","slug":"alarko-holding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/alarko-holding\/","title":{"rendered":"Uma nova era que combina legado e inova\u00e7\u00e3o\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22549\" class=\"elementor elementor-22549\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77776b0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77776b0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c670c61\" data-id=\"7c670c61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4388ef40 elementor-widget elementor-widget-text-editor\" data-id=\"4388ef40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alarko Holding, um dos principais conglomerados empresariais da Turquia, opera em diversos setores, incluindo constru\u00e7\u00e3o, gera\u00e7\u00e3o e distribui\u00e7\u00e3o de energia, turismo e imobili\u00e1rio, e reconheceu a necessidade de uma abordagem transformadora para evoluir sua marca. Desenvolvemos um extenso projeto de rebranding para sua identidade corporativa, com o objetivo de aprender com seu rico legado e lev\u00e1-lo adiante para o futuro, respeitando e honrando os valores fundamentais estabelecidos por seus fundadores.\u00a0<\/p><p>A CBA foi convidada para guiar a transforma\u00e7\u00e3o da Alarko Holding, desenvolvendo uma nova estrat\u00e9gia de marca. A jornada envolveu a redefini\u00e7\u00e3o de seu posicionamento, revisitando sua ess\u00eancia, vis\u00e3o e valores, de maneira a traduzir esses elementos em uma abordagem visual e verbal inspiradora e envolvente.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8323f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8323f3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e0cab\" data-id=\"64e0cab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f08acf9 elementor-widget elementor-widget-video\" data-id=\"f08acf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/02_Alarko_Logo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebc0691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebc0691\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff0429b\" data-id=\"ff0429b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5decbe5 elementor-widget elementor-widget-image\" data-id=\"5decbe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1215\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_A.jpg\" class=\"attachment-large size-large wp-image-22590\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_A.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_A-996x1120.jpg 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_A-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_A-768x864.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df4b890\" data-id=\"df4b890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25eb4c4 elementor-widget elementor-widget-image\" data-id=\"25eb4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1215\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_B.jpg\" class=\"attachment-large size-large wp-image-22591\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_B.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_B-996x1120.jpg 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_B-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/03_Alarko_Comp_B-768x864.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eab3e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eab3e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02e0514\" data-id=\"02e0514\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878e33f elementor-widget elementor-widget-image\" data-id=\"878e33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-1400x788.jpg\" class=\"attachment-large size-large wp-image-22594\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/04_Alarko_BeforeAfter.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5da36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5da36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bdebe5e\" data-id=\"6bdebe5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79afc093 elementor-widget elementor-widget-heading\" data-id=\"79afc093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia para guiar o futuro\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c9b260 elementor-widget elementor-widget-text-editor\" data-id=\"32c9b260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para criar uma estrat\u00e9gia de marca eficaz, primeiro precis\u00e1vamos entender os princ\u00edpios da marca. Isso envolveu engajar com a gest\u00e3o para compreender sua vis\u00e3o para o futuro, seus valores, e para obter um entendimento aprofundado de sua heran\u00e7a, o legado dos fundadores e os valores fundamentais sobre os quais a marca Alarko se sustenta. Com base nos insights gerados, aplicamos nossa metodologia Brand pulse para identificar um territ\u00f3rio de atua\u00e7\u00e3o \u00fanico para Alarko. Isso nos permitiu estabelecer um campo estrat\u00e9gico que combina os fundamentos da marca e as necessidades dos stakeholders, construindo um posicionamento diferenciado e relevante. A companhia se posiciona como uma empresa com mais de 70 anos de experi\u00eancia e de portif\u00f3lio diversificado, sempre em busca de consist\u00eancia e rela\u00e7\u00f5es significativas que favorecem um ecossistema de valor para pessoas, neg\u00f3cios, sociedade e para o planeta.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e298c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e298c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89b5523\" data-id=\"89b5523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ccd210 elementor-widget elementor-widget-video\" data-id=\"5ccd210\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/05_Alarko_Conceitos-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5ca7d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5ca7d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fe4b5d\" data-id=\"7fe4b5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-347c78b elementor-widget elementor-widget-image\" data-id=\"347c78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-1400x788.jpg\" class=\"attachment-large size-large wp-image-22605\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/06_Alarko_Aplicac\u0327a\u0303o.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0da6d21\" data-id=\"0da6d21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3e916 elementor-widget elementor-widget-image\" data-id=\"5d3e916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-1400x788.jpg\" class=\"attachment-large size-large wp-image-22602\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/07_Alarko_Aplicac\u0327a\u0303o.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a293473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a293473\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6871d4f\" data-id=\"6871d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe0ffa6 elementor-widget elementor-widget-video\" data-id=\"fe0ffa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/Bendito_Mockup-MT-Free-iPhone.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68e108f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e108f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b55642c\" data-id=\"b55642c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6977b7ca elementor-widget elementor-widget-heading\" data-id=\"6977b7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valor em cada dimens\u00e3o\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b85680b elementor-widget elementor-widget-text-editor\" data-id=\"4b85680b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com a estrat\u00e9gia estabelecida, guiada por valores como consist\u00eancia, orienta\u00e7\u00e3o para o futuro, aceita\u00e7\u00e3o da mudan\u00e7a e capacidade comercial, focamos em dar vida \u00e0 marca por meio de sua identidade. Para representar a ess\u00eancia de Alarko, &#8220;Valor em todas as dimens\u00f5es&#8221;, os aspectos humano, social e empresarial est\u00e3o refletidos no logo. O s\u00edmbolo apresenta um design geom\u00e9trico preciso para mostrar a consist\u00eancia da marca em tudo o que faz. Cantos arredondados representam o lado humano, enquanto letras mai\u00fasculas mostram a grandiosidade da empresa. A estrutura permanece a mesma, mas abra\u00e7ando a mudan\u00e7a.\u00a0\u00a0<\/p><p>A paleta de cores, incluindo cinza escuro, branco, bege e coral, transmite eleg\u00e2ncia, neutralidade, calor e modernidade. A tipografia apresenta dois tipos de fontes, de forma a conectar-se com a tradi\u00e7\u00e3o e hist\u00f3ria da Alarko, sem deixar de mostrar o lado moderno e vision\u00e1rio da marca. As fotografias destacam a vasta influ\u00eancia da Alarko em diversas ind\u00fastrias por meio de imagens focadas no mundo corporativo e industrial, enquanto supergr\u00e1ficos incorporam formas circulares e ret\u00e2ngulos com cantos arredondados para manterem a consist\u00eancia da marca.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84fe7ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84fe7ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a821d6\" data-id=\"9a821d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca3812 elementor-widget elementor-widget-video\" data-id=\"aca3812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/09_Alarko_Grid_2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d47a4f elementor-widget elementor-widget-image\" data-id=\"4d47a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o.jpg\" class=\"attachment-full size-full wp-image-22612\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10_Alarko_Aplicac\u0327a\u0303o-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964812d elementor-widget elementor-widget-image\" data-id=\"964812d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/10B_Alarko_Submarcas.gif\" class=\"attachment-full size-full wp-image-22618\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d530649 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d530649\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e77072d\" data-id=\"e77072d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c44e9f2 elementor-widget elementor-widget-image\" data-id=\"c44e9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia.jpg\" class=\"attachment-full size-full wp-image-22659\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/13_Alarko_Fotografia-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc21c79 elementor-widget elementor-widget-image\" data-id=\"bc21c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores.jpg\" class=\"attachment-full size-full wp-image-22666\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/14_Alarko_Aplicac\u0327a\u0303oArvores-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c09fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9c09fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ac256\" data-id=\"02ac256\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee13c4 elementor-widget elementor-widget-heading\" data-id=\"dee13c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Princ\u00edpios refletidos na identidade verbal\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6a498 elementor-widget elementor-widget-text-editor\" data-id=\"1a6a498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marca ganhou tamb\u00e9m um manifesto que representa seu posicionamento, para refor\u00e7ar o esp\u00edrito de Alarko, expresso de forma apaixonada para ressoar com as pessoas. N\u00e3o \u00e9 apenas uma declara\u00e7\u00e3o de valores e cren\u00e7as, mas tamb\u00e9m um documento vivo que reflete o prop\u00f3sito, sua evolu\u00e7\u00e3o e seu compromisso em causar um impacto significativo. Ele foi projetado para inspirar e unir uma comunidade em torno de vis\u00f5es e convic\u00e7\u00f5es compartilhadas, guiando a jornada da marca e garantindo que cada ponto de contato reflita os princ\u00edpios e ambi\u00e7\u00f5es que definem a Alarko.\u00a0<\/p><p>O slogan &#8220;Valor redefinido&#8221; comunica de forma concisa sua ess\u00eancia e personalidade. Mais do que um lema, ele reflete sua miss\u00e3o e seu legado duradouro.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00afa63 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00afa63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56aa60f\" data-id=\"56aa60f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d75bb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"e5d75bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/15_Alarko_Aplicac\u0327a\u0303o-1.jpg\" alt=\"15_Alarko_Aplicac\u0327a\u0303o\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/16_Alarko_Aplicac\u0327a\u0303o.jpg\" alt=\"16_Alarko_Aplicac\u0327a\u0303o\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/17_Alarko_Aplicac\u0327a\u0303o.jpg\" alt=\"17_Alarko_Aplicac\u0327a\u0303o\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecbc880 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ecbc880\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c986466\" data-id=\"c986466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05bec3e elementor-widget elementor-widget-video\" data-id=\"05bec3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/08\/MB-FREE-05.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" 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