{"id":23796,"date":"2024-11-11T15:25:11","date_gmt":"2024-11-11T18:25:11","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=23796"},"modified":"2024-12-10T11:13:30","modified_gmt":"2024-12-10T14:13:30","slug":"neutrobalance","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/neutrobalance\/","title":{"rendered":"Neutro Balance: Linguagem visual centrada no equil\u00edbrio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23796\" class=\"elementor elementor-23796\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d9f1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d9f1ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8210e6\" data-id=\"7c8210e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"16f23a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neutro Balance \u00e9 uma marca consolidada de cuidados pessoais, conhecida por seus produtos suaves e eficazes, que faz parte do portf\u00f3lio da Colgate M\u00e9xico. No entanto, sua identidade visual havia se tornado desatualizada, lutando para se destacar entre a crescente concorr\u00eancia no mercado. A embalagem existente, embora funcional, carecia de apelo emocional e n\u00e3o comunicava de forma eficaz os valores centrais da marca. Al\u00e9m disso, a diversa linha de produtos da Neutro Balance, incluindo sabonetes l\u00edquidos, sabonetes em barra, desodorantes e produtos para cabelo, n\u00e3o possu\u00eda um sistema de identidade visual coeso que pudesse destacar os atributos individuais de cada produto, mantendo ao tempo uma presen\u00e7a de marca forte e unificada.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3071042 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3071042\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cbba0\" data-id=\"20cbba0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28050f6 elementor-widget elementor-widget-image\" data-id=\"28050f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEA_PT-1.gif\" class=\"attachment-full size-full wp-image-23903\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e62eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"98e62eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80c6723\" data-id=\"80c6723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca56b34 elementor-widget elementor-widget-image\" data-id=\"ca56b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_System.gif\" class=\"attachment-large size-large wp-image-23817\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4455789\" data-id=\"4455789\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59b64d elementor-widget elementor-widget-image\" data-id=\"d59b64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A.png\" class=\"attachment-large size-large wp-image-23816\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63ae8837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ae8837\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332a2bf7\" data-id=\"332a2bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d608468 elementor-widget elementor-widget-text-editor\" data-id=\"d608468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O objetivo da revitaliza\u00e7\u00e3o da Neutro Balance foi estabelecer uma identidade mais moderna, premium e \u00fanica, expandindo o conceito de equil\u00edbrio da pele por todo o portf\u00f3lio de produtos. A nova abordagem buscou comunicar claramente os benef\u00edcios dos produtos, sendo um dos principais o atributo de hidrata\u00e7\u00e3o, ao mesmo tempo que unificou a identidade visual da marca em sua diversa gama de ofertas por meio de um sistema de design flex\u00edvel.&nbsp;<\/p>\n<p>Assim, nossa equipe desenvolveu um conceito inovador centrado no &#8220;C\u00edrculo do Equil\u00edbrio&#8221; &#8211; um poderoso elemento visual que encapsula a ess\u00eancia da marca e serve como o ponto principal de sua identidade renovada. Este elemento circular \u00e9 dividido em duas partes: a parte superior permanece constante em todos os produtos, servindo como um identificador de marca unificador, enquanto a parte inferior \u00e9 din\u00e2mica e adapt\u00e1vel, refletindo os atributos espec\u00edficos de cada produto.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f33531 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f33531\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9c1830\" data-id=\"d9c1830\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d2de9 elementor-widget elementor-widget-image\" data-id=\"f4d2de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02.jpg\" class=\"attachment-full size-full wp-image-23827\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1120x727.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1400x909.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-520x337.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-768x498.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1536x997.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9933f9f elementor-widget elementor-widget-image\" data-id=\"9933f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-01-B-ezgif.com-optimize.gif\" class=\"attachment-full size-full wp-image-23833\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5616711 elementor-widget elementor-widget-image\" data-id=\"5616711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03.jpg\" class=\"attachment-full size-full wp-image-23830\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1120x727.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1400x909.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-520x337.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-768x498.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1536x997.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc259b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc259b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbf142\" data-id=\"3cbf142\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6280f044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6280f044\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1038e00c\" data-id=\"1038e00c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac86d7d elementor-widget elementor-widget-text-editor\" data-id=\"3ac86d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A implementa\u00e7\u00e3o desse novo conceito de design envolveu um refinamento abrangente de todos os aspectos da embalagem. O logotipo da Neutro Balance foi reposicionado dentro do C\u00edrculo do Equil\u00edbrio, estabelecendo um reconhecimento instant\u00e2neo da marca. A tipografia foi atualizada para um estilo mais moderno e sofisticado, melhorando a legibilidade e adicionando eleg\u00e2ncia. A paleta de cores foi ampliada com tons suaves e tranquilos, evocando uma sensa\u00e7\u00e3o de pureza e cuidado delicado. Cada variante de produto recebeu uma combina\u00e7\u00e3o de cores \u00fanica, facilitando a identifica\u00e7\u00e3o e refor\u00e7ando os benef\u00edcios espec\u00edficos.\u00a0<\/p><p>A textura tornou-se um elemento-chave do design, com representa\u00e7\u00f5es visuais de l\u00edquido e espuma incorporadas \u00e0 parte inferior do C\u00edrculo do Equil\u00edbrio. Essas texturas variam de acordo com o tipo de produto &#8211; como fluido para sabonetes l\u00edquidos e cremoso para sabonetes em barra &#8211; criando uma conex\u00e3o sensorial imediata. A hierarquia das informa\u00e7\u00f5es foi reestruturada para aumentar a clareza e facilitar a tomada de decis\u00e3o r\u00e1pida, tendo o C\u00edrculo do Equil\u00edbrio como o ponto focal principal, seguido pelos nomes dos produtos e seus principais benef\u00edcios apresentados com clareza.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-956d279 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"956d279\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d8354b\" data-id=\"7d8354b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6099db1 elementor-widget elementor-widget-image\" data-id=\"6099db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1.jpg\" class=\"attachment-full size-full wp-image-23836\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-1120x727.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-1400x909.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-520x337.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-768x498.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-1536x997.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2880746 elementor-widget elementor-widget-image\" data-id=\"2880746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" 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