{"id":23860,"date":"2024-11-11T15:25:30","date_gmt":"2024-11-11T18:25:30","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=23860"},"modified":"2024-12-10T11:12:24","modified_gmt":"2024-12-10T14:12:24","slug":"neutrobalance","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/neutrobalance\/","title":{"rendered":"Neutro Balance: Lenguaje visual centrado en el equilibrio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23860\" class=\"elementor elementor-23860\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d9f1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d9f1ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8210e6\" data-id=\"7c8210e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f23a87 elementor-widget elementor-widget-text-editor\" data-id=\"16f23a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neutro Balance es una marca consolidada de cuidado personal, conocida por sus productos suaves y eficaces, que forma parte del portafolio de Colgate M\u00e9xico. Sin embargo, su identidad visual se hab\u00eda vuelto obsoleta, luchando por destacarse en la creciente competencia del mercado. El empaque existente, si bien funcional, carec\u00eda de atractivo emocional y no comunicaba de manera efectiva los valores centrales de la marca. Adem\u00e1s, la diversa l\u00ednea de productos de Neutro Balance, que incluye jabones l\u00edquidos, jabones en barra, desodorantes y productos para el cabello, carec\u00eda de un sistema de identidad visual cohesivo que pudiera resaltar los atributos individuales de cada producto, al tiempo que manten\u00eda una presencia de marca fuerte y unificada. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e761deb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e761deb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dde998\" data-id=\"5dde998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2446efd elementor-widget elementor-widget-image\" data-id=\"2446efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEA_ES-1.gif\" class=\"attachment-full size-full wp-image-23916\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9f7e3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a9f7e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fb0225\" data-id=\"8fb0225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e62eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"98e62eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80c6723\" data-id=\"80c6723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca56b34 elementor-widget elementor-widget-image\" data-id=\"ca56b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_System.gif\" class=\"attachment-large size-large wp-image-23817\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4455789\" data-id=\"4455789\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59b64d elementor-widget elementor-widget-image\" data-id=\"d59b64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A.png\" class=\"attachment-large size-large wp-image-23816\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/01_Case_NeutroBalance_A-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63ae8837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ae8837\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332a2bf7\" data-id=\"332a2bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d608468 elementor-widget elementor-widget-text-editor\" data-id=\"d608468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El objetivo de la revitalizaci\u00f3n de Neutro Balance fue establecer una identidad m\u00e1s moderna, premium y \u00fanica, expandiendo el concepto de equilibrio de la piel a todo el portafolio de productos. El nuevo enfoque buscaba comunicar claramente los beneficios de los productos, con atributos clave como la hidrataci\u00f3n, al tiempo que unificaba la identidad visual de la marca en su diversa gama de ofertas a trav\u00e9s de un sistema de dise\u00f1o flexible.&nbsp;<\/p>\n<p>Nuestro equipo desarroll\u00f3 un concepto innovador centrado en el &#8220;C\u00edrculo del Equilibrio&#8221; &#8211; un poderoso elemento visual que encierra la esencia de la marca y sirve como piedra angular de su identidad renovada. Este elemento circular se divide en dos partes: la parte superior permanece constante en todos los productos, sirviendo como un identificador de marca unificador, mientras que la parte inferior es din\u00e1mica y adaptable, reflejando los atributos espec\u00edficos de cada producto.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f33531 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f33531\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9c1830\" data-id=\"d9c1830\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d2de9 elementor-widget elementor-widget-image\" data-id=\"f4d2de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02.jpg\" class=\"attachment-full size-full wp-image-23827\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1120x727.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1400x909.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-520x337.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-768x498.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-02-1536x997.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9933f9f elementor-widget elementor-widget-image\" data-id=\"9933f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-01-B-ezgif.com-optimize.gif\" class=\"attachment-full size-full wp-image-23833\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5616711 elementor-widget elementor-widget-image\" data-id=\"5616711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03.jpg\" class=\"attachment-full size-full wp-image-23830\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1120x727.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1400x909.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-520x337.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-768x498.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-03-1536x997.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc259b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc259b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbf142\" data-id=\"3cbf142\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6280f044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6280f044\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1038e00c\" data-id=\"1038e00c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac86d7d elementor-widget elementor-widget-text-editor\" data-id=\"3ac86d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La implementaci\u00f3n de este nuevo concepto de dise\u00f1o implic\u00f3 un refinamiento integral de todos los aspectos del empaque. El logotipo de Neutro Balance se reposicion\u00f3 dentro del C\u00edrculo del Equilibrio, estableciendo un reconocimiento instant\u00e1neo de la marca. La tipograf\u00eda se actualiz\u00f3 a un estilo m\u00e1s moderno y sofisticado, mejorando la legibilidad y agregando elegancia. La paleta de colores se ampli\u00f3 con tonos suaves y tranquilizantes, evocando una sensaci\u00f3n de pureza y cuidado delicado. Cada variante de producto recibi\u00f3 una combinaci\u00f3n de colores \u00fanica, facilitando la identificaci\u00f3n y reforzando los beneficios espec\u00edficos.<\/p><p>La textura se convirti\u00f3 en un elemento clave del dise\u00f1o, con representaciones visuales de l\u00edquido y espuma incorporadas en la parte inferior del C\u00edrculo del Equilibrio. Estas texturas var\u00edan seg\u00fan el tipo de producto, como fluido para los jabones l\u00edquidos y cremoso para los jabones en barra, creando una conexi\u00f3n sensorial inmediata. La jerarqu\u00eda de informaci\u00f3n se reestructur\u00f3 para mejorar la claridad y facilitar la toma de decisiones r\u00e1pida, teniendo al C\u00edrculo del Equilibrio como el punto focal principal, seguido de los nombres de los productos y sus principales beneficios presentados con claridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-956d279 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"956d279\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d8354b\" data-id=\"7d8354b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6099db1 elementor-widget elementor-widget-image\" data-id=\"6099db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1.jpg\" class=\"attachment-full size-full wp-image-23836\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/BEAUTY-SHOTS-PALMOLIVE-NEUTRO-BALANCE-05-1-1120x727.jpg 1120w, 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