{"id":2394,"date":"2019-11-09T10:12:11","date_gmt":"2019-11-09T13:12:11","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/mtv-music-hack-3\/"},"modified":"2023-10-06T19:14:57","modified_gmt":"2023-10-06T22:14:57","slug":"mtv-music-hack","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/mtv-music-hack\/","title":{"rendered":"MTV Music Hack: Conexi\u00f3n a trav\u00e9s de la m\u00fasica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2394\" class=\"elementor elementor-2394\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5896e790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5896e790\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2655a833\" data-id=\"2655a833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31304131 elementor-widget elementor-widget-text-editor\" data-id=\"31304131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para reforzar su autoridad como expert en m\u00fasica, MTV hacke\u00f3 el universo musical en un proyecto de cocreaci\u00f3n que involucr\u00f3 explorar e investigar con su audiencia y especialistas en m\u00fasica. El resultado del trabajo fue el MTV Music Hack, una plataforma que ayuda a las marcas a explorar el universo de la m\u00fasica para conectarse con su p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6deb6dbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6deb6dbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ee98ba\" data-id=\"28ee98ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2222d9e6 elementor-widget elementor-widget-cba-gallery\" data-id=\"2222d9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_1_1380x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_1_1380x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_2_960x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_2_960x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fe98e4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe98e4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ec76826\" data-id=\"2ec76826\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49265368 elementor-widget elementor-widget-text-editor\" data-id=\"49265368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de colaborar en el extenso trabajo estrat\u00e9gico de desarrollo de la plataforma (realizamos investigaciones y hack labs en nuestro hub en San Pablo sobre plataformas de m\u00fasicas con experts, productores y m\u00fasicos), creamos tambi\u00e9n el material informativo \u2013 una gu\u00eda de inspiraci\u00f3n y apoyo estrat\u00e9gico para anunciantes que desean crear proyectos musicales asociados con la empresa. Fuimos responsables por el desarrollo de todo el concepto, contenido y proyecto gr\u00e1fico del cat\u00e1logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20cfa2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20cfa2c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e0d0c3\" data-id=\"17e0d0c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f45e6e elementor-widget elementor-widget-image\" data-id=\"49f45e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1400x787.jpg\" class=\"attachment-large size-large wp-image-809\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1400x787.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-520x292.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1536x863.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-2048x1151.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50d3e617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50d3e617\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c3400fe\" data-id=\"5c3400fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124b4548 elementor-widget elementor-widget-text-editor\" data-id=\"124b4548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El cat\u00e1logo es una pieza totalmente inspirada en el universo musical. Resumido en un material que hace alusi\u00f3n a un pick up de DJ, la recopilaci\u00f3n est\u00e1 dividida en 4 discos \u2013 cada uno de ellos representa una tendencia que ha impactado en ese universo (compromiso, personalizaci\u00f3n, interactividad y lo inesperado) y que, combinada con una experiencia musical, sirve como inspiraci\u00f3n para la creaci\u00f3n de nuevas iniciativas de MTV y sus socios.<\/p><p>El MTV Music Hack es un buen ejemplo de trabajo en el que estrategia, exploraci\u00f3n y labs se transforman en un producto concreto, lleno de valor para el cliente \u2013 y en este caso, para los socios del cliente tambi\u00e9n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-503e7a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"503e7a8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4180aae0\" data-id=\"4180aae0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421f6e30 elementor-widget elementor-widget-cba-gallery\" data-id=\"421f6e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_3_1580x1000.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_3_1580x1000.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_4_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_5_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a51eb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a51eb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76505d59\" data-id=\"76505d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-450adea3 elementor-widget elementor-widget-cba-gallery\" data-id=\"450adea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_6_1380x1260.psd_selo.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_6_1380x1260.psd_selo.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_7_960x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_7_960x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-653165cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"653165cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-368eaf5f\" data-id=\"368eaf5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d3d7f8 elementor-widget elementor-widget-video\" data-id=\"75d3d7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/336116626?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a4c71d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a4c71d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c11fc31\" data-id=\"7c11fc31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e781643 elementor-widget elementor-widget-text-editor\" data-id=\"4e781643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este proyecto gan\u00f3 el <strong>2\u00ba Premio Paulista de la Abigraf <\/strong>(Asociaci\u00f3n Brasile\u00f1a de la Industria Gr\u00e1fica), premiaci\u00f3n en la que recibimos tres premios en la categor\u00eda Mejor Dise\u00f1o e Innovaci\u00f3n. MTV Music Hack gan\u00f3 en Cat\u00e1logos \/folletos &#8211; concepto visual y dise\u00f1o de cat\u00e1logos para clientes.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[559,561],"industry":[1204],"services":[756,762,1072],"project_tags":[687,695,729],"class_list":["post-2394","projets","type-projets","status-publish","hentry","business_needs-research","business_needs-branding","industry-culture-entertainment","services-category-deep-dive","services-brand-guidelines","services-trends-to-brands-advisory","project_tags-brand-guidelines","project_tags-category-deep-dive","project_tags-trends-to-brands-advisory"],"acf":[],"lang":"es","translations":{"es":2394,"en":2118,"pt":804},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/2394\/revisions"}],"predecessor-version":[{"id":17907,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/2394\/revisions\/17907"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=2394"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=2394"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=2394"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=2394"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}