{"id":23947,"date":"2024-10-12T09:17:34","date_gmt":"2024-10-12T12:17:34","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=23947"},"modified":"2024-12-03T17:24:20","modified_gmt":"2024-12-03T20:24:20","slug":"merca-jumbo","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/merca-jumbo\/","title":{"rendered":"Merca Jumbo: Do hipermercado \u00e0 vizinhan\u00e7a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23947\" class=\"elementor elementor-23947\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbe8135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbe8135\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51b2da39\" data-id=\"51b2da39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0b1bc7 elementor-widget elementor-widget-text-editor\" data-id=\"1a0b1bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Centro Cuesta Nacional (CCN), grupo empresarial dominicano fundado em 1935, consolidou-se como l\u00edder no setor varejista da Rep\u00fablica Dominicana. Com uma trajet\u00f3ria que come\u00e7ou em uma pequena loja de produtos aliment\u00edcios, o grupo expandiu sua atua\u00e7\u00e3o para diversos segmentos, incluindo industrial, distribui\u00e7\u00e3o e imobili\u00e1rio, sempre mantendo o varejo como seu core business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9911a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9911a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c33dc3\" data-id=\"1c33dc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7989064 elementor-widget elementor-widget-image\" data-id=\"7989064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A.png\" class=\"attachment-full size-full wp-image-23954\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A-462x520.png 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A-768x864.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47c0767\" data-id=\"47c0767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda4bdc elementor-widget elementor-widget-image\" data-id=\"cda4bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"300\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B.png\" class=\"attachment-full size-full wp-image-23957\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B-520x163.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B-768x240.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fff8e elementor-widget elementor-widget-image\" data-id=\"01fff8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"780\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C.png\" class=\"attachment-large size-large wp-image-23960\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C-520x423.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C-768x624.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21594622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21594622\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7abcca73\" data-id=\"7abcca73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342597c7 elementor-widget elementor-widget-heading\" data-id=\"342597c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercado em expans\u00e3o\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e0de4f elementor-widget elementor-widget-text-editor\" data-id=\"32e0de4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No competitivo mercado varejista dominicano, o CCN identificou a necessidade de criar um novo formato de neg\u00f3cio que permitisse maior alcance e crescimento no pa\u00eds. A solu\u00e7\u00e3o encontrada foi desenvolver o Merca Jumbo, uma vers\u00e3o compacta do tradicional hipermercado Jumbo, projetada para atender regi\u00f5es de alta densidade populacional.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8506327 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8506327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1faa82d\" data-id=\"1faa82d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbbcd6 elementor-widget elementor-widget-video\" data-id=\"4bbbcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/03_Case_Merca_CompM.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb080b elementor-widget elementor-widget-video\" data-id=\"6bb080b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/04_Case_Merca_MarcaAnimada_B.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5deefa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5deefa2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3901f08\" data-id=\"3901f08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abd7459 elementor-widget elementor-widget-heading\" data-id=\"abd7459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Efici\u00eancia replic\u00e1vel\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39242b5 elementor-widget elementor-widget-text-editor\" data-id=\"39242b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O desenvolvimento do Merca Jumbo partiu da necessidade de criar uma proposta de valor pr\u00f3pria, mas que tivesse o respaldo de Jumbo. O formato foi concebido para ser operacionalmente eficiente, com design arquitet\u00f4nico replic\u00e1vel e sistema de autosservi\u00e7o, garantindo consist\u00eancia na experi\u00eancia de compra e qualidade dos produtos.\u00a0<\/p><p>A CBA conduziu um processo abrangente de desenvolvimento da marca, iniciando com uma imers\u00e3o profunda no universo do varejo local e global. Este estudo fundamentou a cria\u00e7\u00e3o da identidade visual e seu desdobramento em diferentes pontos de contato com o consumidor, incluindo comunica\u00e7\u00e3o, ponto de venda e embalagens.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc931b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fc931b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1a3ce9\" data-id=\"f1a3ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-899f310 elementor-widget elementor-widget-image\" data-id=\"899f310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A.png\" class=\"attachment-full size-full wp-image-23969\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a27de1b\" data-id=\"a27de1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c660f elementor-widget elementor-widget-image\" data-id=\"53c660f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060.jpg\" class=\"attachment-full size-full wp-image-24052\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-896x1120.jpg 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-416x520.jpg 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edaee6e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"edaee6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757d0af\" data-id=\"757d0af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1abb513 elementor-widget elementor-widget-image\" data-id=\"1abb513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1076\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular.jpg\" class=\"attachment-full size-full wp-image-23978\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1120x628.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1400x785.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-520x291.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-768x430.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1536x861.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fbad5 elementor-widget elementor-widget-image\" data-id=\"99fbad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1076\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655.jpg\" class=\"attachment-full size-full wp-image-24026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1120x628.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1400x785.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-520x291.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-768x430.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1536x861.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a55b1 elementor-widget elementor-widget-image\" data-id=\"a8a55b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes.png\" class=\"attachment-full size-full wp-image-23984\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1120x630.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1400x788.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-520x293.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-768x432.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b0e6a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b0e6a5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c4f9708\" data-id=\"4c4f9708\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3012dfd2 elementor-widget elementor-widget-heading\" data-id=\"3012dfd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simplicidade e proximidade\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b90aca elementor-widget elementor-widget-text-editor\" data-id=\"48b90aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marca Merca Jumbo foi desenvolvida para estabelecer suas pr\u00f3prias credenciais no mercado, utilizando a marca Jumbo como avalista de qualidade e confian\u00e7a. A identidade visual incorpora elementos da cultura local, com o logotipo inspirado no sol dominicano e na ideia de conex\u00f5es comunit\u00e1rias. A escolha de cores naturais, tipografia moderna e elementos gr\u00e1ficos geom\u00e9tricos traduz os valores de simplicidade, praticidade e proximidade.\u00a0<\/p><p>O projeto iniciou sua implementa\u00e7\u00e3o com a primeira loja em Santo Domingo, oferecendo sortimento adequado, pre\u00e7os competitivos e produtos sempre frescos.\u00a0O formato promete transformar a experi\u00eancia de compra dos consumidores, estabelecendo um novo padr\u00e3o para o varejo de proximidade na Rep\u00fablica Dominicana.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e35a43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0e35a43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8818acc\" data-id=\"8818acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4806a elementor-widget elementor-widget-video\" data-id=\"4c4806a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/11_Case_Merca_Cor-Clipe-mesclado.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c52c57e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c52c57e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc2388f\" data-id=\"bc2388f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75af9a elementor-widget elementor-widget-image\" data-id=\"b75af9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/12_Case_Merca_Tipografia-1.gif\" class=\"attachment-full size-full wp-image-23990\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53657d5\" data-id=\"53657d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c488b elementor-widget elementor-widget-image\" data-id=\"e9c488b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia.png\" class=\"attachment-full size-full wp-image-23993\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41927e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41927e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df596bd\" data-id=\"df596bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18447cf elementor-widget elementor-widget-video\" data-id=\"18447cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Pattern.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a4d4e elementor-widget elementor-widget-image\" data-id=\"a1a4d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia.jpg\" class=\"attachment-full size-full wp-image-24005\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05488d elementor-widget elementor-widget-image\" data-id=\"a05488d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2.jpg\" class=\"attachment-full size-full wp-image-24011\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181b26e elementor-widget elementor-widget-image\" data-id=\"181b26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1047\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag.jpg\" class=\"attachment-full size-full wp-image-24014\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1120x611.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1400x763.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-520x284.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-768x419.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1536x838.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3bfa8 elementor-widget elementor-widget-video\" data-id=\"2f3bfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/17_Case_Merca_MarcaAnimada_B.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93bf80 elementor-widget elementor-widget-image\" data-id=\"a93bf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img 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