{"id":24091,"date":"2024-10-12T09:17:46","date_gmt":"2024-10-12T12:17:46","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=24091"},"modified":"2024-12-03T17:24:06","modified_gmt":"2024-12-03T20:24:06","slug":"merca-jumbo","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/merca-jumbo\/","title":{"rendered":"Merca Jumbo: From hypermarket to neighborhood stores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24091\" class=\"elementor elementor-24091\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbe8135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbe8135\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51b2da39\" data-id=\"51b2da39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0b1bc7 elementor-widget elementor-widget-text-editor\" data-id=\"1a0b1bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Centro Cuesta Nacional (CCN), a Dominican business group founded in 1935, has established itself as a leader in the country&#8217;s retail sector. Starting as a small food store, the group expanded its operations across various segments, including industrial, distribution, and real estate, while maintaining retail as its core business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9911a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9911a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c33dc3\" data-id=\"1c33dc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7989064 elementor-widget elementor-widget-image\" data-id=\"7989064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A.png\" class=\"attachment-full size-full wp-image-23954\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A-462x520.png 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_A-768x864.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47c0767\" data-id=\"47c0767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda4bdc elementor-widget elementor-widget-image\" data-id=\"cda4bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"300\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B.png\" class=\"attachment-full size-full wp-image-23957\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B-520x163.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_B-768x240.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fff8e elementor-widget elementor-widget-image\" data-id=\"01fff8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"780\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C.png\" class=\"attachment-large size-large wp-image-23960\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C-520x423.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/05_Case_Merca_Verso\u0303esMarca_C-768x624.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21594622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21594622\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7abcca73\" data-id=\"7abcca73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342597c7 elementor-widget elementor-widget-heading\" data-id=\"342597c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market expansion  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e0de4f elementor-widget elementor-widget-text-editor\" data-id=\"32e0de4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the competitive Dominican retail market, CCN identified the need to create a new business format that would enable greater reach and growth across the country. The solution was to develop Merca Jumbo, a compact version of the traditional Jumbo hypermarket, designed to serve high-density communities.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8506327 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8506327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1faa82d\" data-id=\"1faa82d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbbcd6 elementor-widget elementor-widget-video\" data-id=\"4bbbcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/03_Case_Merca_CompM.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb080b elementor-widget elementor-widget-video\" data-id=\"6bb080b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/04_Case_Merca_MarcaAnimada_B.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5deefa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5deefa2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3901f08\" data-id=\"3901f08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abd7459 elementor-widget elementor-widget-heading\" data-id=\"abd7459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Replicable efficiency  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39242b5 elementor-widget elementor-widget-text-editor\" data-id=\"39242b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Merca Jumbo&#8217;s development stemmed from the need to create its own value proposition while leveraging Jumbo&#8217;s endorsement. The format was conceived to be operationally efficient, with replicable architectural design and self-service system, ensuring consistency in shopping experience and product quality.<\/p><p>CBA conducted a comprehensive brand development process, starting with deep immersion in local and global retail landscape. This study laid the foundation for creating the visual identity and its deployment across different consumer touchpoints, including communication, point of sale, and packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc931b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fc931b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1a3ce9\" data-id=\"f1a3ce9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-899f310 elementor-widget elementor-widget-image\" data-id=\"899f310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A.png\" class=\"attachment-full size-full wp-image-23969\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/06_Case_Merca_Handle-A-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a27de1b\" data-id=\"a27de1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c660f elementor-widget elementor-widget-image\" data-id=\"53c660f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060.jpg\" class=\"attachment-full size-full wp-image-24052\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-896x1120.jpg 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-416x520.jpg 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1060-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edaee6e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"edaee6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757d0af\" data-id=\"757d0af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1abb513 elementor-widget elementor-widget-image\" data-id=\"1abb513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1076\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular.jpg\" class=\"attachment-full size-full wp-image-23978\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1120x628.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1400x785.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-520x291.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-768x430.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/09_Case_Merca_Celular-1536x861.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fbad5 elementor-widget elementor-widget-image\" data-id=\"99fbad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1076\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655.jpg\" class=\"attachment-full size-full wp-image-24026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1120x628.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1400x785.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-520x291.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-768x430.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/cbabgmidjourney03_a_hiper_realistic_centralized_blank_sign_insi_c3210194-bd81-49e6-9f23-7bc305982655-1536x861.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a55b1 elementor-widget elementor-widget-image\" data-id=\"a8a55b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes.png\" class=\"attachment-full size-full wp-image-23984\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1120x630.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1400x788.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-520x293.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-768x432.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/07_Case_Merca_Redes-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b0e6a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b0e6a5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c4f9708\" data-id=\"4c4f9708\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3012dfd2 elementor-widget elementor-widget-heading\" data-id=\"3012dfd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Local presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b90aca elementor-widget elementor-widget-text-editor\" data-id=\"48b90aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Merca Jumbo brand was developed to establish its own credentials in the market, using the Jumbo brand as a guarantor of quality and trust. The visual identity incorporates elements of local culture, with the logo inspired by the Dominican sun and the idea of community connections. The choice of natural colors, modern typography, and geometric graphic elements translates the values of simplicity, practicality, and proximity.<\/p><p>The implementation began with the first store in Santo Domingo, offering appropriate assortment, competitive prices, and consistently fresh products.<\/p><p>The format promises to transform consumers&#8217; shopping experience, establishing a new standard for proximity retail in the Dominican Republic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e35a43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0e35a43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8818acc\" data-id=\"8818acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4806a elementor-widget elementor-widget-video\" data-id=\"4c4806a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/11_Case_Merca_Cor-Clipe-mesclado.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c52c57e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c52c57e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc2388f\" data-id=\"bc2388f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75af9a elementor-widget elementor-widget-image\" data-id=\"b75af9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/12_Case_Merca_Tipografia-1.gif\" class=\"attachment-full size-full wp-image-23990\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53657d5\" data-id=\"53657d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c488b elementor-widget elementor-widget-image\" data-id=\"e9c488b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia.png\" class=\"attachment-full size-full wp-image-23993\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Iconografia-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41927e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41927e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df596bd\" data-id=\"df596bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18447cf elementor-widget elementor-widget-video\" data-id=\"18447cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/13_Case_Merca_Pattern.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a4d4e elementor-widget elementor-widget-image\" data-id=\"a1a4d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia.jpg\" class=\"attachment-full size-full wp-image-24005\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/14_Case_Merca_Fotografia-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05488d elementor-widget elementor-widget-image\" data-id=\"a05488d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2.jpg\" class=\"attachment-full size-full wp-image-24011\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/15_Case_Merca_Bustop-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181b26e elementor-widget elementor-widget-image\" data-id=\"181b26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1047\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag.jpg\" class=\"attachment-full size-full wp-image-24014\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1120x611.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1400x763.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-520x284.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-768x419.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/16_Case_Merca_SBag-1536x838.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3bfa8 elementor-widget elementor-widget-video\" data-id=\"2f3bfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/17_Case_Merca_MarcaAnimada_B.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93bf80 elementor-widget elementor-widget-image\" data-id=\"a93bf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-scaled.jpg\" class=\"attachment-full size-full wp-image-24067\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-scaled.jpg 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-1120x1120.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-1400x1400.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-520x520.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-768x768.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-1536x1536.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1074-3-2048x2048.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99a8ccb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"99a8ccb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41884d5\" data-id=\"41884d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c50b0 elementor-widget elementor-widget-image\" data-id=\"b2c50b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1078.jpg\" class=\"attachment-full size-full wp-image-24073\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1078.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1078-896x1120.jpg 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1078-416x520.jpg 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/11\/IMG_1078-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element 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