{"id":24198,"date":"2024-10-13T10:15:54","date_gmt":"2024-10-13T13:15:54","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=24198"},"modified":"2024-12-16T10:54:21","modified_gmt":"2024-12-16T13:54:21","slug":"enel-way","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/enel-way\/","title":{"rendered":"Enel X Way: O novo caminho da mobilidade el\u00e9trica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24198\" class=\"elementor elementor-24198\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c581b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c581b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45cee4e\" data-id=\"45cee4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c48d7f elementor-widget elementor-widget-text-editor\" data-id=\"9c48d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Enel X nos colocou um objetivo desafiador: a cria\u00e7\u00e3o de uma nova marca que impulsionasse a transi\u00e7\u00e3o global para a mobilidade el\u00e9trica e estabelecesse o padr\u00e3o do setor. Trabalhamos ent\u00e3o diretamente com a nova empresa para desenvolver a identidade da marca, baseada no conceito selecionado pelo CEO da Enel Starace e pelo CEO da Enel X Way.<\/p><p>Nossa jornada come\u00e7ou com um estudo global conduzido pela Kantar sobre as necessidades e evolu\u00e7\u00e3o deste mercado em crescimento. A pesquisa revelou a forte necessidade de uma marca acess\u00edvel e reconfortante, capaz de introduzir um novo conceito de mobilidade que pudesse expressar a liberdade e a alegria da condu\u00e7\u00e3o el\u00e9trica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5c6e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5c6e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-618ffdc\" data-id=\"618ffdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c471a2 elementor-widget elementor-widget-video\" data-id=\"1c471a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/696544366?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e06984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e06984\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783fa08\" data-id=\"783fa08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409376c elementor-widget elementor-widget-text-editor\" data-id=\"409376c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chegamos ao sufixo &#8220;Way&#8221; \u2013 uma palavra curta e memor\u00e1vel com duplo significado. O primeiro remete \u00e0 rua como um espa\u00e7o onde a marca vive e se move; o segundo transmite a ideia de um curso de a\u00e7\u00e3o dedicado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93353a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93353a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9165b79\" data-id=\"9165b79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fdaf93 elementor-widget elementor-widget-image\" data-id=\"9fdaf93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"718\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-1400x718.webp\" class=\"attachment-large size-large wp-image-24144\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-1400x718.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-1120x574.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-520x267.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-768x394.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-1536x788.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-02-mood-1-scaled-1-2048x1050.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a12723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a12723\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae4abc5\" data-id=\"ae4abc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28135d7 elementor-widget elementor-widget-text-editor\" data-id=\"28135d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do ponto de vista visual, o \u00edcone representa a s\u00edntese entre o conceito de um ponto de refer\u00eancia s\u00f3lido e confi\u00e1vel e o desejo de alcan\u00e7ar novos destinos. Como a Estrela do Norte para um viajante, a Enel X Way \u00e9 seu guia na jornada pelo transporte el\u00e9trico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6038749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6038749\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44372a4\" data-id=\"44372a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a30a490 elementor-widget elementor-widget-video\" data-id=\"a30a490\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/752169171?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fef8bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fef8bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0643728\" data-id=\"0643728\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ad997 elementor-widget elementor-widget-image\" data-id=\"f1ad997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-1400x934.webp\" class=\"attachment-large size-large wp-image-24150\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-1400x934.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-1120x747.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-520x347.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-768x512.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-1536x1025.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-04-poster-scaled-1-2048x1366.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a18e81d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a18e81d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11039e1\" data-id=\"11039e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d3bbd elementor-widget elementor-widget-text-editor\" data-id=\"59d3bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O elemento visual principal \u00e9 o \u00edcone central, projetado como uma explos\u00e3o estelar brilhante: colorida, impactante e energ\u00e9tica.<\/p><p>O sistema de design tamb\u00e9m surge da mesma ideia central. N\u00f3s o concebemos para ser din\u00e2mico, com uma ampla gama de usos e aplica\u00e7\u00f5es, mantendo-se coerente e reconhec\u00edvel atrav\u00e9s de v\u00e1rios canais. Assim, a marca pode marcar sua presen\u00e7a em m\u00faltiplos pontos de contato de forma equilibrada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce0563e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce0563e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-492989c\" data-id=\"492989c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5e483 elementor-widget elementor-widget-cba-carousel\" data-id=\"9b5e483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-05-slider-mobile-1-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-05-slider-ipad-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb98ccb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb98ccb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80a7068\" data-id=\"80a7068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0298bb elementor-widget elementor-widget-text-editor\" data-id=\"a0298bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O lan\u00e7amento da marca aconteceu no circuito Roma E-Prix em abril de 2022, durante a etapa da F\u00f3rmula E. Para o evento, criamos materiais impressos e digitais personalizados contando a hist\u00f3ria deste novo neg\u00f3cio. Cuidamos de todos os aspectos: desde a fase de teaser nas redes sociais at\u00e9 o material de papelaria inicial e comunica\u00e7\u00e3o externa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d91121 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d91121\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8aa808\" data-id=\"e8aa808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa89605 elementor-widget elementor-widget-image\" data-id=\"aa89605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-1400x888.webp\" class=\"attachment-large size-large wp-image-24159\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-1400x888.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-1120x710.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-520x330.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-768x487.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-1536x974.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-07-prodotti-1-scaled-1-2048x1298.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-defbf1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"defbf1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2361cce\" data-id=\"2361cce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56bdd95 elementor-widget elementor-widget-cba-carousel\" data-id=\"56bdd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-06-slider-auto-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-06-slider-tracciato-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-06-slider-dettaglio-1-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f15f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f15f0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af27ef1\" data-id=\"af27ef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d29998c elementor-widget elementor-widget-text-editor\" data-id=\"d29998c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O lan\u00e7amento da marca aconteceu no circuito Roma E-Prix em abril de 2022, durante a etapa da F\u00f3rmula E. Para o evento, criamos materiais impressos e digitais personalizados contando a hist\u00f3ria deste novo neg\u00f3cio. Cuidamos de todos os aspectos: desde a fase de teaser nas redes sociais at\u00e9 o material de papelaria inicial e comunica\u00e7\u00e3o externa. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db07b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db07b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5457815\" data-id=\"5457815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20fb85 elementor-widget elementor-widget-cba-carousel\" data-id=\"f20fb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-09-slider-evento.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-09-slider-evento01-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-evento-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c4b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c4b15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f96548\" data-id=\"3f96548\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55004ab elementor-widget elementor-widget-text-editor\" data-id=\"55004ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Por fim, desenvolvemos as diretrizes da marca, fornecendo uma ferramenta s\u00f3lida de gest\u00e3o de identidade. Estas s\u00e3o fundamentais para a implementa\u00e7\u00e3o e aplica\u00e7\u00e3o corretas da identidade da marca por todos os pa\u00edses da Enel, orientando assim todos os fornecedores e parceiros envolvidos nesta jornada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e19f972 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e19f972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c95bc1\" data-id=\"6c95bc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f53f7 elementor-widget elementor-widget-cba-carousel\" data-id=\"34f53f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-08-slider-brand-manual-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/12\/cba-work-enelxway-08-slider-pagine-manuale-scaled-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72385af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72385af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d8901b\" data-id=\"7d8901b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e771ee6 elementor-widget elementor-widget-text-editor\" data-id=\"e771ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.enelxway.com\/it\" target=\"_blank\" rel=\"noopener\">Enel X Way<\/a> \u00e9 a nova empresa do Grupo Enel totalmente dedicada \u00e0 mobilidade el\u00e9trica. Com mais de 600 funcion\u00e1rios, opera em 16 pa\u00edses e gerencia mais de 380.000 pontos de recarga. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[279,454],"industry":[1196],"services":[810,812],"project_tags":[],"class_list":["post-24198","projets","type-projets","status-publish","hentry","business_needs-innovation","business_needs-branding","industry-services","services-consumer-brand-identity","services-brand-strategy"],"acf":[],"lang":"pt","translations":{"pt":24198},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24198\/revisions"}],"predecessor-version":[{"id":24220,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24198\/revisions\/24220"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=24198"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=24198"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=24198"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=24198"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=24198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}