{"id":24719,"date":"2026-08-06T11:53:34","date_gmt":"2026-08-06T14:53:34","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=24719"},"modified":"2026-08-06T12:00:05","modified_gmt":"2026-08-06T15:00:05","slug":"perdigao","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/perdigao\/","title":{"rendered":"Perdig\u00e3o 90 Anos: Tradi\u00e7\u00e3o renovada em todas as linhas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24719\" class=\"elementor elementor-24719\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-927b40b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"927b40b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29423a14\" data-id=\"29423a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb50ad4 elementor-widget elementor-widget-text-editor\" data-id=\"3cb50ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Perdig\u00e3o est\u00e1 presente em 92% dos lares brasileiros e, em 2024, a marca comemorou nove d\u00e9cadas de exist\u00eancia. Para marcar o momento, junto da AlmapBBDO, respons\u00e1vel pelo reposicionamento da marca Perdig\u00e3o, e da Plau, n\u00f3s da CBA B+G embarcamos na miss\u00e3o de redesenhar n\u00e3o apenas suas embalagens, mas a pr\u00f3pria ess\u00eancia da marca.\u00a0\u00a0<\/p><p>Para refletir o novo posicionamento, trabalhamos no redesign de todo o portf\u00f3lio Perdig\u00e3o, abrangendo centenas de SKUs. Um projeto ambicioso que incluiu o redesenhar submarcas como Na Brasa, Meu Menu, Ouro, Chester e Montana.\u00a0<\/p><p>&#8220;Optamos por simplificar nosso logotipo, passando de um design 3D para 2D, alinhado com a tend\u00eancia de clareza e funcionalidade no mercado de design. Essa mudan\u00e7a estrat\u00e9gica adapta a marca Perdig\u00e3o aos diversos pontos de contato, especialmente nas embalagens, onde a intera\u00e7\u00e3o com os consumidores \u00e9 bem maior. Nossa reformula\u00e7\u00e3o foi cuidadosamente pensada para proporcionar uma experi\u00eancia de marca ainda mais envolvente e relevante. As novas embalagens integram o f\u00edsico e o digital, acompanhando a jornada do consumidor e oferecendo solu\u00e7\u00f5es adequadas para diversas ocasi\u00f5es de consumo&#8221;, explicou Marina Secaf, Gerente Executiva de Marketing da Perdig\u00e3o.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ca4a07b e-con-full e-flex e-con e-parent\" data-id=\"ca4a07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61aa62 elementor-widget elementor-widget-video\" data-id=\"c61aa62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1216136549?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485278fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"485278fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c06243\" data-id=\"75c06243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ae6c21c elementor-widget elementor-widget-text-editor\" data-id=\"2ae6c21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desenvolvemos um novo design system para dar uma cara consistente \u00e0 linha completa. Este sistema equilibra tradi\u00e7\u00e3o e modernidade, mantendo elementos ic\u00f4nicos como as perdizes e a cor vermelha, agora reinterpretados de forma contempor\u00e2nea.\u00a0<\/p><p>O desafio central foi criar uma identidade visual coesa para toda a marca, garantindo ao mesmo tempo a diferencia\u00e7\u00e3o clara entre cada linha de produtos. Para isso, implementamos um sistema de cores que categoriza os produtos, transformando a experi\u00eancia de compra em uma jornada intuitiva e facilitando a identifica\u00e7\u00e3o no ponto de venda. Isso permite manter a consist\u00eancia da marca Perdig\u00e3o como um todo, enquanto destaca as caracter\u00edsticas \u00fanicas de cada categoria de produto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-25e2c87 e-con-full e-flex e-con e-parent\" data-id=\"25e2c87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c66aee elementor-widget elementor-widget-image\" data-id=\"5c66aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp\" class=\"attachment-full size-full wp-image-28726\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296d143 elementor-widget elementor-widget-image\" data-id=\"296d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp\" class=\"attachment-full size-full wp-image-28731\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6ed39e e-con-full e-flex e-con e-parent\" data-id=\"d6ed39e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87629ab e-con-full e-flex e-con e-child\" data-id=\"87629ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e27fd elementor-widget elementor-widget-image\" data-id=\"39e27fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28735\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-195e0c2 e-con-full e-flex e-con e-child\" data-id=\"195e0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e10ec elementor-widget elementor-widget-image\" data-id=\"c4e10ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png\" class=\"attachment-large size-large wp-image-28738\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6bbc57 e-con-full e-flex e-con e-child\" data-id=\"e6bbc57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-036ab55 elementor-widget elementor-widget-image\" data-id=\"036ab55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png\" class=\"attachment-large size-large wp-image-28741\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfaeb70 e-con-full e-flex e-con e-child\" data-id=\"cfaeb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b3ee elementor-widget elementor-widget-image\" data-id=\"a64b3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png\" class=\"attachment-large size-large wp-image-28743\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6200fc2 e-con-full e-flex e-con e-child\" data-id=\"6200fc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d5582 elementor-widget elementor-widget-image\" data-id=\"61d5582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28749\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e357604 e-con-full e-flex e-con e-child\" data-id=\"e357604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b29296 elementor-widget elementor-widget-image\" data-id=\"8b29296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao-B.gif\" class=\"attachment-large size-large wp-image-28753\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d73f7d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d73f7d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fef1808\" data-id=\"2fef1808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca09 elementor-widget elementor-widget-text-editor\" data-id=\"525ca09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O novo slogan &#8220;Perdig\u00e3o. O sabor de comer juntos&#8221; refor\u00e7a o posicionamento da marca como parte essencial dos momentos de uni\u00e3o e celebra\u00e7\u00e3o dos brasileiros \u00e0 mesa. Esta mensagem \u00e9 refletida em todas as embalagens, desde os produtos mais tradicionais at\u00e9 as inova\u00e7\u00f5es mais recentes, unificando a proposta de sabor e conviv\u00eancia da Perdig\u00e3o.\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb6e124 elementor-widget elementor-widget-heading\" data-id=\"7eb6e124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nUma parceria de longa data\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1988f8ed elementor-widget elementor-widget-text-editor\" data-id=\"1988f8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em parceria desde 2017, a CBA B+G e a BRF t\u00eam colaborado em projetos para inovar no mercado aliment\u00edcio brasileiro. Esta colabora\u00e7\u00e3o vem moldando marcas e redefinindo a forma como os consumidores interagem com diferentes produtos, abrangendo campos cruciais como inova\u00e7\u00e3o, branding e performance.\u00a0<\/p><p>Juntos nessa empreitada, trabalhamos em algumas frentes que solidificaram esta parceria:\u00a0<\/p><ul><li><strong>Performance de neg\u00f3cios\u00a0<\/strong><br \/>Arquitetura de portf\u00f3lio de\u00a0<a href=\"https:\/\/cba-design.com\/latam\/cases\/qualy\/\" target=\"_blank\" rel=\"noopener\">Qualy<\/a> &#8211; O projeto redefiniu prop\u00f3sito, identidade e expans\u00e3o da marca, visando fortalecer sua percep\u00e7\u00e3o no mercado.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Identidade de marca\u00a0<\/strong><br \/>Para Qualy, reformulamos a identidade visual da marca m\u00e3e, trazendo uma linguagem visual mais limpa e atual. Desenvolvemos tamb\u00e9m seu novo tom de voz, buscando uma express\u00e3o mais acolhedora e otimista.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Estrat\u00e9gia de marca\u00a0<\/strong><br \/>Realizamos um Brand Audit das marcas BRF, um projeto ambicioso que n\u00e3o se limitou a olhar n\u00fameros, mas tamb\u00e9m a escutar as vozes de seus consumidores, por meio de pesquisas de mercado abrangentes, an\u00e1lises da concorr\u00eancia e um ouvido atento ao feedback de quem consome as marcas BRF. As recomenda\u00e7\u00f5es resultantes deste processo resultaram em um mapa estrat\u00e9gico para elevar a comunica\u00e7\u00e3o da BRF a novos patamares.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c8a200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c8a200\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8da7e\" data-id=\"4c8da7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eea47f elementor-widget elementor-widget-text-editor\" data-id=\"9eea47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Nossa parceria com a CBA B+G tem sido fundamental em diversos projetos estrat\u00e9gicos, desde a arquitetura de marca da Qualy at\u00e9 o Brand Audit de marcas da BRF. Agora, ver a renova\u00e7\u00e3o da Perdig\u00e3o, preservando sua ess\u00eancia centen\u00e1ria enquanto se adapta ao consumidor moderno, reafirma o valor dessa colabora\u00e7\u00e3o em diferentes frentes do nosso portf\u00f3lio.&#8221;<\/p><p><strong> Aline Alexandrino, Gerente Executiva Global Insights MBRF.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f008 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f008\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f713b\" data-id=\"46f713b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b782013 elementor-widget elementor-widget-text-editor\" data-id=\"b782013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada um desses projetos faz parte da constru\u00e7\u00e3o de uma parceria s\u00f3lida, fazendo da CBA B+G um aliado estrat\u00e9gico que antecipa necessidades e prop\u00f5e solu\u00e7\u00f5es que v\u00e3o al\u00e9m do convencional.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6d7e2ce e-con-full e-flex e-con e-parent\" data-id=\"6d7e2ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27ee53 elementor-widget elementor-widget-video\" data-id=\"b27ee53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1216143130?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[802],"services":[550],"project_tags":[],"class_list":["post-24719","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-food","services-packaging-design"],"acf":[],"lang":"pt","translations":{"pt":24719,"es":28772,"en":28766},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24719\/revisions"}],"predecessor-version":[{"id":28771,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/24719\/revisions\/28771"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=24719"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=24719"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=24719"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=24719"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=24719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}