{"id":24911,"date":"2025-03-13T16:34:06","date_gmt":"2025-03-13T19:34:06","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&p=24911"},"modified":"2025-04-04T17:57:41","modified_gmt":"2025-04-04T20:57:41","slug":"personia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/personia\/","title":{"rendered":"Personia: Expanding access to consumer knowledge"},"content":{"rendered":"\t\t
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Personia is a platform that generates insights from synthetic consumers and experts, driven by AI. The solution empowers organizations to make more agile decisions at every stage, from marketing to innovation, resulting in products and strategies that resonate with their audience.\u00a0<\/p>

The platform emerges in a context where traditional market research faces significant limitations: time-consuming processes, restricted samples, and high costs. These conventional methods no longer meet the speed required by contemporary businesses, which need continuous insights to quickly respond to changes in consumer behavior.\u00a0<\/p>

Personia addresses this challenge by offering a scalable and accessible alternative. Unlike traditional methods that can take weeks or months to deliver results, the platform provides information instantly, 24 hours a day, 7 days a week. Its subscription model allows unlimited access to insights, replacing the typical high project costs of conventional research.\u00a0<\/p>

This innovation represents a paradigm shift in how companies understand and connect with their consumers, democratizing access to data and making research part of organizations’ daily operations.\u00a0<\/p>

For this project, we were responsible for the complete branding, including strategy, naming, verbal and visual identity, communication activation, and website development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Creative challenge with cutting-edge technology\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The brand strategy was built on the purpose of expanding access to consumer knowledge within organizations, driving continuous innovation and customer-centered decisions. This direction guided all aspects of the brand’s identity and communication.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Personia’s personality was shaped to reflect its disruptive proposition in the insights market. Its main characteristics:\u00a0<\/p>