{"id":24919,"date":"2025-03-13T16:33:44","date_gmt":"2025-03-13T19:33:44","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=24919"},"modified":"2025-03-18T14:44:15","modified_gmt":"2025-03-18T17:44:15","slug":"personia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/personia\/","title":{"rendered":"Personia: Ampliando el acceso al conocimiento del consumidor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24919\" class=\"elementor elementor-24919\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e87281f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e87281f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-310cc790\" data-id=\"310cc790\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c460b1a elementor-widget elementor-widget-text-editor\" data-id=\"5c460b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personia es una plataforma que genera insights a partir de consumidores y expertos sint\u00e9ticos, impulsada por IA. La soluci\u00f3n empodera a las organizaciones para tomar decisiones m\u00e1s \u00e1giles en cada etapa, desde marketing hasta innovaci\u00f3n, resultando en productos y estrategias que resuenan con su p\u00fablico.<\/p><p>La plataforma surge en un contexto donde las investigaciones de mercado tradicionales enfrentan limitaciones significativas: procesos lentos, muestras restringidas y costos elevados. Estos m\u00e9todos convencionales ya no satisfacen la velocidad requerida por los negocios contempor\u00e1neos, que necesitan insights continuos para responder r\u00e1pidamente a los cambios en el comportamiento del consumidor.<\/p><p>Personia responde a este desaf\u00edo ofreciendo una alternativa escalable y accesible. A diferencia de los m\u00e9todos tradicionales que pueden tardar semanas o meses en proporcionar resultados, la plataforma ofrece informaci\u00f3n instant\u00e1neamente, 24 horas al d\u00eda, 7 d\u00edas a la semana. Su modelo de suscripci\u00f3n permite acceso ilimitado a insights, reemplazando los t\u00edpicos costos elevados por proyecto de las investigaciones convencionales.<\/p><p>Esta innovaci\u00f3n representa un cambio de paradigma en la forma en que las empresas comprenden y se conectan con sus consumidores, democratizando el acceso a los datos y convirtiendo la investigaci\u00f3n en parte de las operaciones diarias de las organizaciones.<\/p><p>Para este proyecto, fuimos responsables del branding completo, incluyendo estrategia, naming, identidad verbal y visual, activaci\u00f3n de comunicaci\u00f3n y desarrollo del sitio web. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d904791 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d904791\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4390a58\" data-id=\"4390a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a91aca elementor-widget elementor-widget-image\" data-id=\"0a91aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-24838\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/02-ezgif.com-gif-to-webp-converter-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33242fe elementor-widget elementor-widget-image\" data-id=\"33242fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03.webp\" class=\"attachment-full size-full wp-image-24841\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/03-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-636a0c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"636a0c8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f14044\" data-id=\"76f14044\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471e79ba elementor-widget elementor-widget-heading\" data-id=\"471e79ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desaf\u00edo creativo con tecnolog\u00eda de punta <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6b2cb5 elementor-widget elementor-widget-text-editor\" data-id=\"4c6b2cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La estrategia de marca se construy\u00f3 sobre el prop\u00f3sito de ampliar el acceso al conocimiento del consumidor dentro de las organizaciones, impulsando la innovaci\u00f3n continua y las decisiones centradas en el cliente. Esta direcci\u00f3n gui\u00f3 todos los aspectos de la identidad y comunicaci\u00f3n de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b37e85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b37e85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3242e01\" data-id=\"3242e01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753a8e7 elementor-widget elementor-widget-text-editor\" data-id=\"753a8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La personalidad de Personia fue moldeada para reflejar su propuesta disruptiva en el mercado de insights. Sus caracter\u00edsticas principales:<\/p><ul><li><b>Curiosa<\/b>: Siempre un paso adelante, descubriendo lo inexplorado. Transforma preguntas en descubrimientos que impulsan los negocios.<\/li><li><b>Visionaria<\/b>: Anticipa el mercado del ma\u00f1ana. Transforma datos en hojas de ruta para el \u00e9xito futuro.<\/li><li><b>Pragm\u00e1tica<\/b>: Simplifica lo complejo. Ofrece soluciones claras y objetivas para implementaci\u00f3n inmediata.<\/li><li><b>Colaborativa<\/b>: M\u00e1s que una herramienta, act\u00faa como una extensi\u00f3n del equipo del cliente. Transforma insights en acciones ganadoras.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f93d83b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f93d83b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea727b\" data-id=\"5ea727b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-464d7a8 elementor-widget elementor-widget-image\" data-id=\"464d7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04.webp\" class=\"attachment-full size-full wp-image-24844\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/04-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae48d63 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae48d63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef063b0\" data-id=\"ef063b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce5b5db elementor-widget elementor-widget-image\" data-id=\"ce5b5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/05.webp\" class=\"attachment-large size-large wp-image-24847\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/05.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/05-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/05-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-074cfbd\" data-id=\"074cfbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5680b9 elementor-widget elementor-widget-image\" data-id=\"f5680b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/06.webp\" class=\"attachment-large size-large wp-image-24850\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/06.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/06-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/06-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fda428 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8fda428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c410e78\" data-id=\"c410e78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-196729f elementor-widget elementor-widget-video\" data-id=\"196729f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/CARTAZES-ezgif.com-gif-to-mp4-converter.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8054fcf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8054fcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3c5b86\" data-id=\"f3c5b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f275357 elementor-widget elementor-widget-image\" data-id=\"f275357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/GRAPHS.webp\" class=\"attachment-large size-large wp-image-24853\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/GRAPHS.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/GRAPHS-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/GRAPHS-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad0b056\" data-id=\"ad0b056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-666af5d elementor-widget elementor-widget-image\" data-id=\"666af5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/DOODLES-ALL-ezgif.com-gif-to-webp-converter.webp\" class=\"attachment-large size-large wp-image-24856\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/DOODLES-ALL-ezgif.com-gif-to-webp-converter.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/DOODLES-ALL-ezgif.com-gif-to-webp-converter-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/DOODLES-ALL-ezgif.com-gif-to-webp-converter-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e052e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e052e4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577eb0d4\" data-id=\"577eb0d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcbfb3f elementor-widget elementor-widget-heading\" data-id=\"1bcbfb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identidad visual que refleja innovaci\u00f3n y accesibilidad <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1002ab21 elementor-widget elementor-widget-text-editor\" data-id=\"1002ab21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad visual de Personia fue desarrollada para comunicar el contraste fundamental de la marca: aunque es una plataforma digital basada en IA, su prop\u00f3sito est\u00e1 centrado en lo humano. Creamos un lenguaje visual que combina la fluidez de la escritura a mano humana con la precisi\u00f3n digital de las identidades generadas por IA, resultando en un visual accesible y moderno.<\/p><p>Los colores, tipograf\u00eda y elementos gr\u00e1ficos fueron desarrollados para transmitir confianza mientras mantienen una conexi\u00f3n con el aspecto humano de los insights generados. El enfoque visual es limpio, facilitando la conexi\u00f3n con la audiencia en un mundo tecnol\u00f3gico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0923e3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0923e3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc17a74\" data-id=\"bc17a74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b92cf23 elementor-widget elementor-widget-video\" data-id=\"b92cf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/CARTAZES-ezgif.com-gif-to-mp4-converter.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c66c332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c66c332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1468b2\" data-id=\"d1468b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14edae0 elementor-widget elementor-widget-heading\" data-id=\"14edae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identidad verbal que comunica beneficios esenciales <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4377230 elementor-widget elementor-widget-text-editor\" data-id=\"4377230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad verbal de Personia fue desarrollada para transmitir clara y objetivamente los diferenciales de la plataforma. Usando un lenguaje directo y accesible, creamos un tono de voz que traduce conceptos complejos de IA en mensajes comprensibles que destacan tres beneficios principales:<\/p>\n<ul>\n<li><b>Consumidor en el Centro<\/b>: Posiciona al p\u00fablico objetivo en el coraz\u00f3n de cada decisi\u00f3n, proporcionando datos precisos e insights accionables para las organizaciones.<\/li>\n<li><b>Evoluci\u00f3n en Tiempo Real<\/b>: Permite interacciones, pruebas y aprendizajes continuos con los consumidores, disponibles en cualquier momento y lugar.<\/li>\n<li><b>Insights Ilimitados<\/b>: Ofrece un flujo continuo de descubrimientos 24\/7, permitiendo la captura de tendencias emergentes y la transformaci\u00f3n de datos en innovaci\u00f3n.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b1215 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71b1215\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c15b09\" data-id=\"8c15b09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24b1cfa elementor-widget elementor-widget-image\" data-id=\"24b1cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/3ff3cd215686821.67729dc6bb330.jpg\" class=\"attachment-large size-large wp-image-24861\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/3ff3cd215686821.67729dc6bb330.jpg 1200w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/3ff3cd215686821.67729dc6bb330-996x1120.jpg 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/3ff3cd215686821.67729dc6bb330-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/3ff3cd215686821.67729dc6bb330-768x864.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c496b95\" data-id=\"c496b95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-518476c elementor-widget elementor-widget-image\" data-id=\"518476c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/649ee6215686821.67784333734fb.jpg\" class=\"attachment-large size-large wp-image-24862\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/649ee6215686821.67784333734fb.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/649ee6215686821.67784333734fb-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/649ee6215686821.67784333734fb-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acd96d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"acd96d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b50c5f9\" data-id=\"b50c5f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8bd6f elementor-widget elementor-widget-image\" data-id=\"9e8bd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9.jpg\" class=\"attachment-full size-full wp-image-24865\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/e44106215686821.6772a3eb1f0d9-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84fec86 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84fec86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8ff729\" data-id=\"d8ff729\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d68e8cd elementor-widget elementor-widget-image\" data-id=\"d68e8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd.jpg\" class=\"attachment-full size-full wp-image-24868\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd.jpg 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/c8c685215686821.6777cf74283cd-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddbda19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddbda19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57bff90\" data-id=\"57bff90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c3c17e elementor-widget elementor-widget-heading\" data-id=\"7c3c17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Naming con metodolog\u00eda propia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50eb3d elementor-widget elementor-widget-text-editor\" data-id=\"c50eb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para el desarrollo del naming, utilizamos el conocimiento de Personia para generar m\u00e1s de 500 opciones de nombres para la marca. Fueron probados con personas sint\u00e9ticas simulando usuarios globales, latinoamericanos y brasile\u00f1os, en un proceso de embudo hasta llegar a las sugerencias finales, validadas por expertos.<\/p><p>Para el desarrollo del <a href=\"https:\/\/personia.ai\/\" target=\"_blank\" rel=\"noopener\">sitio web<\/a> y redes sociales, integramos todos estos elementos en una experiencia digital fluida y accesible, presentando c\u00f3mo la plataforma se compara con los m\u00e9todos tradicionales de investigaci\u00f3n y destacando sus m\u00faltiples aplicaciones en el entorno corporativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d134788 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d134788\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-365f265\" data-id=\"365f265\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d29f7b elementor-widget elementor-widget-image\" data-id=\"1d29f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter.webp\" class=\"attachment-full size-full wp-image-24871\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/03\/PERSONIA-LOGO-2-ezgif.com-gif-to-webp-converter-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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