{"id":25316,"date":"2025-10-22T09:43:02","date_gmt":"2025-10-22T12:43:02","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=25316"},"modified":"2026-04-13T17:01:08","modified_gmt":"2026-04-13T20:01:08","slug":"natures-heart","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/natures-heart\/","title":{"rendered":"Nature&#8217;s Heart: Sinta-se bem, de cora\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25316\" class=\"elementor elementor-25316\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3219b178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3219b178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39de6c20\" data-id=\"39de6c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffaa615 elementor-widget elementor-widget-text-editor\" data-id=\"5ffaa615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">O redesign da identidade visual da Nature&#8217;s Heart, marca adquirida pela Nestl\u00e9 em 2018, surgiu da necessidade de fortalecer sua presen\u00e7a global com uma linguagem consistente e emocional. Especializada em bebidas \u00e0 base de plantas, lanches saud\u00e1veis, ch\u00e1s e superalimentos, a marca, lan\u00e7ada primeiro no M\u00e9xico, expandiu-se rapidamente pela Am\u00e9rica Latina com forte atua\u00e7\u00e3o na Col\u00f4mbia, Peru e Equador<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O objetivo central do projeto foi redesenhar a identidade visual da marca e atualizar o sistema de design de embalagens, de maneira a posicionar Nature&#8217;s Heart como l\u00edder em produtos plant-based para novas gera\u00e7\u00f5es, garantindo que os consumidores compreendam o prop\u00f3sito da marca e possam navegar facilmente entre suas diferentes categorias de produtos.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><span class=\"TextRun Highlight SCXW134354250 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134354250 BCX0\">Nature\u2019s<\/span><span class=\"NormalTextRun SCXW134354250 BCX0\"> Heart nasceu da vontade de tr\u00eas irm\u00e3os equatorianos de transformar h\u00e1bitos alimentares por meio de ingredientes naturais e nutritivos. Com esp\u00edrito empreendedor e prop\u00f3sito claro, <\/span><span class=\"NormalTextRun SCXW134354250 BCX0\">criaram<\/span><span class=\"NormalTextRun SCXW134354250 BCX0\"> a marca<\/span><span class=\"NormalTextRun SCXW134354250 BCX0\">, <\/span><span class=\"NormalTextRun SCXW134354250 BCX0\">impulsionados pela intui\u00e7\u00e3o e pelo desejo de gerar impacto positivo.<\/span><\/span><span class=\"EOP SCXW134354250 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> \u00a0<\/span><\/span><\/p><p><span data-contrast=\"auto\">O projeto completo abrangeu pesquisa com consumidores no M\u00e9xico e no Brasil, desenvolvimento da identidade visual, novo design system de embalagens, guidelines para aplica\u00e7\u00e3o da marca (brand book) e shopper toolkit, buscando reposicionar Nature&#8217;s Heart como uma marca que celebra a intui\u00e7\u00e3o e a conex\u00e3o aut\u00eantica com escolhas naturais e saud\u00e1veis.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5443753f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5443753f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-674a71b\" data-id=\"674a71b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d98d2a elementor-widget elementor-widget-video\" data-id=\"9d98d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087877839?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41646083 elementor-widget elementor-widget-image\" data-id=\"41646083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp\" class=\"attachment-full size-full wp-image-25328\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c941c3a elementor-widget elementor-widget-image\" data-id=\"c941c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp\" class=\"attachment-full size-full wp-image-25331\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394e2544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394e2544\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f994a92\" data-id=\"f994a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62443f0a elementor-widget elementor-widget-heading\" data-id=\"62443f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design que celebra a intui\u00e7\u00e3o natural <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b169e elementor-widget elementor-widget-text-editor\" data-id=\"a9b169e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A nova identidade visual e verbal da Nature&#8217;s Heart foi desenvolvida com base em propriedades fundamentais:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><b><span data-contrast=\"auto\">O s\u00edmbolo da marca foi ressignificado para refletir a transforma\u00e7\u00e3o e evolu\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">, mantendo-se reconhec\u00edvel, mas com uma abordagem mais contempor\u00e2nea e propositiva. Esta evolu\u00e7\u00e3o visual representa a jornada da marca e sua miss\u00e3o de reconectar as pessoas com sua intui\u00e7\u00e3o natural, <\/span><span data-contrast=\"none\">visando <\/span><b><span data-contrast=\"none\">destacar <\/span><\/b><b><span data-contrast=\"auto\">o aspecto saud\u00e1vel de cada produto<\/span><\/b><span data-contrast=\"auto\"> de forma aut\u00eantica, trazendo vida e emo\u00e7\u00e3o \u00e0 sua identidade visual.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">A combina\u00e7\u00e3o de <\/span><b><span data-contrast=\"none\">tipografias<\/span><\/b><b><span data-contrast=\"auto\"> distintas traz emo\u00e7\u00e3o e funcionalidade em perfeita harmonia,<\/span><\/b><span data-contrast=\"auto\"> criando ritmo e personalidade \u00e0s mensagens. Esta abordagem tipogr\u00e1fica, junto com <\/span><b><span data-contrast=\"auto\">uma paleta de cores inspirada na natureza <\/span><\/b><span data-contrast=\"auto\">\u2013 desde verdes frescos at\u00e9 o vermelho acolhedor do cora\u00e7\u00e3o da marca \u2013 evoca a riqueza do mundo natural e conecta visualmente o consumidor \u00e0 origem dos produtos.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><b><span data-contrast=\"auto\">As folhas em forma de cora\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\"> representam mais que apenas natureza &#8211; <\/span><b><span data-contrast=\"auto\">simbolizam as origens da marca e seu compromisso com consumidores, colaboradores e o planeta<\/span><\/b><span data-contrast=\"auto\">. Os diferentes tons de verde e a luminosidade trazem vida \u00e0 comunica\u00e7\u00e3o e \u00e0s embalagens, transmitindo leveza e positividade em cada ponto de contato.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">A identidade verbal da Nature&#8217;s Heart reflete seu esp\u00edrito intuitivo e aut\u00eantico. O slogan &#8220;<\/span><b><span data-contrast=\"auto\">Sinta-se bem, de cora\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">&#8221; acompanha a comunica\u00e7\u00e3o, sendo utilizado de forma vers\u00e1til para refor\u00e7ar a ess\u00eancia da marca em diferentes contextos.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6237f3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6237f3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7aacdd\" data-id=\"c7aacdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa77cc elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"0aa77cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cA Nature\u2019s Heart nasceu da nossa pr\u00f3pria busca por uma alimenta\u00e7\u00e3o mais verdadeira. No come\u00e7o, era s\u00f3 uma ideia entre irm\u00e3os \u2013 hoje, \u00e9 uma marca que inspira milh\u00f5es de pessoas a seguirem sua intui\u00e7\u00e3o.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ra\u00fal Bermeo, Co-founder &amp; CEO <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-350ca58 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"350ca58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60c2988\" data-id=\"60c2988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a91550 elementor-widget elementor-widget-image\" data-id=\"9a91550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1244\" height=\"1400\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp\" class=\"attachment-large size-large wp-image-25334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp 1244w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-996x1120.webp 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-768x864.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1365x1536.webp 1365w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1820x2048.webp 1820w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af92be2\" data-id=\"af92be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ea488 elementor-widget elementor-widget-image\" data-id=\"78ea488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp\" class=\"attachment-large size-large wp-image-25337\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ff3e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29ff3e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062a6d9\" data-id=\"062a6d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23831b0 elementor-widget elementor-widget-image\" data-id=\"23831b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp\" class=\"attachment-full size-full wp-image-25342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e9d08 elementor-widget elementor-widget-image\" data-id=\"b7e9d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp\" class=\"attachment-full size-full wp-image-25430\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f456679 elementor-widget elementor-widget-image\" data-id=\"f456679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp\" class=\"attachment-full size-full wp-image-25348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc152b elementor-widget elementor-widget-video\" data-id=\"6cc152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087881443?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1ef15 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a1ef15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d14875f\" data-id=\"d14875f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1535b4b elementor-widget elementor-widget-image\" data-id=\"1535b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp\" class=\"attachment-full size-full wp-image-25433\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e5a8f4\" data-id=\"3e5a8f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5edaf elementor-widget elementor-widget-image\" data-id=\"0d5edaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp\" class=\"attachment-full size-full wp-image-25436\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765e8feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"765e8feb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a1f749\" data-id=\"10a1f749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31dcb28c elementor-widget elementor-widget-heading\" data-id=\"31dcb28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consist\u00eancia entre as categorias de produtos <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd9443e elementor-widget elementor-widget-text-editor\" data-id=\"2dd9443e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">O redesign abarcou a a<\/span><b><span data-contrast=\"auto\">tualiza\u00e7\u00e3o completa da identidade visual e o desenvolvimento de um design system de embalagens <\/span><\/b><b><span data-contrast=\"none\">de alto impacto<\/span><\/b><span data-contrast=\"auto\">, implementado em mercados-chave da Am\u00e9rica Latina, incluindo <\/span><b><span data-contrast=\"none\">M\u00e9xico, Equador e mercados da Am\u00e9rica Central e Caribe<\/span><\/b><b><span data-contrast=\"none\">.<\/span><\/b><span data-contrast=\"auto\"> A nova identidade<\/span><span data-contrast=\"none\"> garante presen\u00e7a marcante no ponto de venda, e a funcionalidade do packaging design system assegura consist\u00eancia entre as diversas categorias de produtos, criando blocos visuais distintivos que amplificam o impacto da marca nos touchpoints-chave com o consumidor.<\/span> <span data-contrast=\"none\">Tamb\u00e9m fornecemos master files para todos os pa\u00edses, garantindo uma aplica\u00e7\u00e3o mais harmoniosa, \u00e1gil e eficiente entre os diferentes mercados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O design system de packaging foi estruturado para facilitar a navega\u00e7\u00e3o entre as diferentes categorias de produtos, aumentando o apelo visual para mostrar produtos saborosos e saud\u00e1veis, de maneira mais real e aut\u00eantica. A<\/span><b><span data-contrast=\"auto\"> hist\u00f3ria da marca foi fortalecida no verso das embalagens<\/span><\/b><span data-contrast=\"auto\">, entrela\u00e7ando a ess\u00eancia da marca no sistema de design de forma coerente e impactante.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O resultado \u00e9 uma identidade que emociona, cria conex\u00e3o e <\/span><span data-contrast=\"none\">refor\u00e7a o compromisso da Nature&#8217;s Heart em transformar momentos cotidianos atrav\u00e9s de escolhas mais saud\u00e1veis. Este redesign amplia a presen\u00e7a da marca no universo de produtos \u00e0 base de plantas, capacitando os consumidores a verdadeiramente \u201csentir o que \u00e9 bom, de cora\u00e7\u00e3o\u201d em cada experi\u00eancia, alinhando-se plenamente \u00e0 miss\u00e3o central da marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706797f1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"706797f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b4cbf7\" data-id=\"28b4cbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37abd26 elementor-widget elementor-widget-video\" data-id=\"37abd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087882788?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c411ce elementor-widget elementor-widget-image\" data-id=\"7c411ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp\" class=\"attachment-full size-full wp-image-25437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fcc75 elementor-widget elementor-widget-image\" data-id=\"01fcc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp\" class=\"attachment-full size-full wp-image-25362\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9dba6 elementor-widget elementor-widget-video\" data-id=\"bf9dba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" 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