{"id":25389,"date":"2025-10-22T09:43:02","date_gmt":"2025-10-22T12:43:02","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=25389"},"modified":"2026-04-13T17:02:48","modified_gmt":"2026-04-13T20:02:48","slug":"natures-heart","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/natures-heart\/","title":{"rendered":"Nature\u2019s Heart: Feel the good, from the heart"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25389\" class=\"elementor elementor-25389\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3219b178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3219b178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39de6c20\" data-id=\"39de6c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffaa615 elementor-widget elementor-widget-text-editor\" data-id=\"5ffaa615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The visual identity redesign for Nature\u2019s Heart \u2014 a brand acquired by Nestl\u00e9 in 2018 \u2014 was born from the need to strengthen its global presence with a cohesive and emotionally engaging brand language. Founded in Mexico, Nature\u2019s Heart specializes in plant-based beverages, healthy snacks, teas, and superfoods, and has rapidly expanded beyond Latin America, with a strong presence in Colombia, Peru and Ecuador.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The central goal of the project was to refresh the brand\u2019s identity and packaging design system in a way that would position Nature\u2019s Heart as a leading plant-based brand for new generations \u2014 ensuring consumers understand its purpose and can easily navigate its diverse range of products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span class=\"TextRun Highlight SCXW148575735 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148575735 BCX0\">Nature\u2019s Heart was born from the desire of three Ecuadorian brothers to transform eating habits through natural and nutritious ingredients. With an entrepreneurial spirit and a clear sense of purpose, they created the brand \u2014 driven by intuition and a deep <\/span><span class=\"NormalTextRun SCXW148575735 BCX0\">wish<\/span><span class=\"NormalTextRun SCXW148575735 BCX0\"> to generate positive impact.<\/span><\/span><span class=\"EOP SCXW148575735 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The full project included consumer research in Mexico and Brazil, development of the new visual identity, a comprehensive packaging design system, brand guidelines, and a shopper toolkit. The aim: to reposition Nature\u2019s Heart as a brand that celebrates intuition and fosters a genuine connection with natural, healthy choices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5443753f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5443753f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-674a71b\" data-id=\"674a71b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d98d2a elementor-widget elementor-widget-video\" data-id=\"9d98d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1087877839?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41646083 elementor-widget elementor-widget-image\" data-id=\"41646083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp\" class=\"attachment-full size-full wp-image-25328\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c941c3a elementor-widget elementor-widget-image\" data-id=\"c941c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp\" class=\"attachment-full size-full wp-image-25331\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394e2544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394e2544\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f994a92\" data-id=\"f994a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62443f0a elementor-widget elementor-widget-heading\" data-id=\"62443f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design that celebrates natural intuition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b169e elementor-widget elementor-widget-text-editor\" data-id=\"a9b169e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The new visual and verbal identity is built around essential brand properties:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The brand symbol was reimagined to reflect transformation and evolution \u2014 remaining recognizable yet embracing a more contemporary and intentional expression. This updated visual language embodies the brand\u2019s journey and mission to reconnect people with their natural intuition, highlighting the healthful qualities of each product in a way that feels alive and emotionally resonant.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">A mix of distinct typefaces<\/span><span data-contrast=\"auto\"> brings energy and clarity, balancing emotion and functionality to create rhythm and personality across touchpoints. The typography is complemented by a nature-inspired color palette \u2014 from vibrant greens to the brand\u2019s signature heart-red \u2014 evoking the richness of the natural world and reinforcing the connection between the product and its origins.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Heart-shaped leaves serve as more than a nod to nature \u2014 they symbolize the brand\u2019s roots and its commitment to consumers, employees, and the planet. The layered greens and brightness bring warmth and lightness to communications and packaging, conveying a sense of positivity in every brand interaction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The brand\u2019s verbal identity mirrors its intuitive, authentic spirit. The tagline <\/span><i><span data-contrast=\"auto\">\u201cFeel the good, from the heart\u201d<\/span><\/i><span data-contrast=\"auto\"> flows through the communication system, used flexibly to reinforce the brand essence across different contexts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48800ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48800ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dc5765\" data-id=\"5dc5765\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b2f9d elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"02b2f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cNature\u2019s Heart was born from our own search for a more honest way of eating. In the beginning, it was just an idea between brothers \u2014 today, it\u2019s a brand that inspires millions of people to follow their intuition.\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ra\u00fal Bermeo, Co-founder &amp; CEO <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-350ca58 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"350ca58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60c2988\" data-id=\"60c2988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a91550 elementor-widget elementor-widget-image\" data-id=\"9a91550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1244\" height=\"1400\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp\" class=\"attachment-large size-large wp-image-25334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp 1244w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-996x1120.webp 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-768x864.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1365x1536.webp 1365w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1820x2048.webp 1820w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af92be2\" data-id=\"af92be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ea488 elementor-widget elementor-widget-image\" data-id=\"78ea488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp\" class=\"attachment-large size-large wp-image-25337\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ff3e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29ff3e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062a6d9\" data-id=\"062a6d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23831b0 elementor-widget elementor-widget-image\" data-id=\"23831b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp\" class=\"attachment-full size-full wp-image-25342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e9d08 elementor-widget elementor-widget-image\" data-id=\"b7e9d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp\" class=\"attachment-full size-full wp-image-25428\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f456679 elementor-widget elementor-widget-image\" data-id=\"f456679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp\" class=\"attachment-full size-full wp-image-25348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc152b elementor-widget elementor-widget-video\" data-id=\"6cc152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1087881443?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1ef15 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a1ef15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d14875f\" data-id=\"d14875f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1535b4b elementor-widget elementor-widget-image\" data-id=\"1535b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp\" class=\"attachment-full size-full wp-image-25433\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e5a8f4\" data-id=\"3e5a8f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5edaf elementor-widget elementor-widget-image\" data-id=\"0d5edaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp\" class=\"attachment-full size-full wp-image-25436\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765e8feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"765e8feb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a1f749\" data-id=\"10a1f749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31dcb28c elementor-widget elementor-widget-heading\" data-id=\"31dcb28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consistency between product categories <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd9443e elementor-widget elementor-widget-text-editor\" data-id=\"2dd9443e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The redesign <\/span><span data-contrast=\"none\">encompassed a <\/span>complete update of the visual identity and the development of a high-impact packaging design system<span data-contrast=\"none\">, implemented in key markets in Latin America, including <\/span><b><span data-contrast=\"none\">Mexico, <\/span><\/b><b><span data-contrast=\"none\">Ecuador, Central America and Caribbean Markets. <\/span><\/b>T<span data-contrast=\"none\">he new identity ensures a striking presence at the point of sale, and the functionality of the packaging design system ensures consistency across the various product categories, creating distinctive visual blocks that amplify the brand&#8217;s impact at key consumer touchpoints. <\/span><span data-contrast=\"none\">We also provided master files for all countries, ensuring a more harmonious, agile, and efficient application across different markets.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The packaging design system was carefully structured to improve product navigation and elevate visual appeal \u2014 helping consumers instantly recognize the products as delicious and wholesome. The back of the packaging now carries a strengthened brand narrative, weaving Nature\u2019s Heart\u2019s essence into the design system in a meaningful, consistent way.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">The result is an identity that inspires emotion, builds connection, and<\/span><span data-contrast=\"none\"> reinforces Nature&#8217;s Heart&#8217;s commitment to transforming everyday moments through healthier choices. This redesign expands the brand&#8217;s presence in the plant-based product universe, empowering consumers to truly &#8220;feel the good, from the heart&#8221; in each experience, fully aligning with the brand&#8217;s central mission.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706797f1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"706797f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b4cbf7\" data-id=\"28b4cbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37abd26 elementor-widget elementor-widget-video\" data-id=\"37abd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1087882788?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fcc75 elementor-widget elementor-widget-image\" data-id=\"01fcc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp\" class=\"attachment-full size-full wp-image-25437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31de3a elementor-widget elementor-widget-image\" data-id=\"c31de3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp\" class=\"attachment-full size-full wp-image-25362\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9dba6 elementor-widget elementor-widget-video\" data-id=\"bf9dba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1087883368?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a43422 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a43422\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2be7c9\" data-id=\"d2be7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5830d13 elementor-widget elementor-widget-image\" data-id=\"5830d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2.webp\" class=\"attachment-full size-full wp-image-25442\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e9c7b01\" data-id=\"e9c7b01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50252a elementor-widget elementor-widget-image\" data-id=\"a50252a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-15-2.webp\" class=\"attachment-full size-full wp-image-25445\" alt=\"\" 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