{"id":25395,"date":"2025-10-22T09:43:02","date_gmt":"2025-10-22T12:43:02","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=25395"},"modified":"2026-04-13T17:04:24","modified_gmt":"2026-04-13T20:04:24","slug":"natures-heart","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/natures-heart\/","title":{"rendered":"Nature\u2019s Heart: Siente lo bueno, de coraz\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25395\" class=\"elementor elementor-25395\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3219b178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3219b178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39de6c20\" data-id=\"39de6c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffaa615 elementor-widget elementor-widget-text-editor\" data-id=\"5ffaa615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El redise\u00f1o de la identidad visual de Nature\u2019s Heart \u2014 marca adquirida por Nestl\u00e9 en 2018 \u2014 surgi\u00f3 de la necesidad de fortalecer su presencia global con un lenguaje consistente y emocional. Nacida en M\u00e9xico, Nature\u2019s Heart se especializa en bebidas de origen vegetal, snacks saludables, t\u00e9s y superalimentos, y ha expandido r\u00e1pidamente su presencia m\u00e1s all\u00e1 de Am\u00e9rica Latina, con una fuerte presencia en Colombia, Per\u00fa y Ecuador.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">El objetivo principal del proyecto fue actualizar la identidad visual y el sistema de dise\u00f1o&nbsp;de empaques para posicionar a Nature\u2019s Heart como una marca l\u00edder en el universo plant-based para nuevas generaciones, asegurando que los consumidores comprendan su prop\u00f3sito y puedan navegar f\u00e1cilmente entre sus distintas categor\u00edas de productos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\"><span class=\"TextRun Highlight SCXW179070109 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179070109 BCX0\">Nature\u2019s<\/span><span class=\"NormalTextRun SCXW179070109 BCX0\"> Heart naci\u00f3 del deseo de tres hermanos ecuatorianos de transformar los h\u00e1bitos alimenticios a trav\u00e9s de ingredientes naturales y nutritivos. Con esp\u00edritu emprendedor y un prop\u00f3sito claro, crearon la marca, guiados por la intuici\u00f3n y las ganas de generar un impacto positivo.<\/span><\/span><span class=\"EOP SCXW179070109 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">El proyecto incluy\u00f3 investigaci\u00f3n con consumidores en Brasil y M\u00e9xico, desarrollo de la nueva identidad visual, sistema de dise\u00f1o de empaques, brand book y shopper toolkit, con el prop\u00f3sito de reposicionar a Nature\u2019s Heart como una marca que celebra la intuici\u00f3n y la conexi\u00f3n aut\u00e9ntica con decisiones naturales y saludables.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5443753f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5443753f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-674a71b\" data-id=\"674a71b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d98d2a elementor-widget elementor-widget-video\" data-id=\"9d98d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087877839?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41646083 elementor-widget elementor-widget-image\" data-id=\"41646083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp\" class=\"attachment-full size-full wp-image-25328\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-07-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c941c3a elementor-widget elementor-widget-image\" data-id=\"c941c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp\" class=\"attachment-full size-full wp-image-25331\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-09-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394e2544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394e2544\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f994a92\" data-id=\"f994a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62443f0a elementor-widget elementor-widget-heading\" data-id=\"62443f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un dise\u00f1o que celebra la intuici\u00f3n natural <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b169e elementor-widget elementor-widget-text-editor\" data-id=\"a9b169e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La nueva identidad visual y verbal se basa en atributos esenciales de la marca:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El s\u00edmbolo fue reinterpretado para reflejar transformaci\u00f3n y evoluci\u00f3n \u2014 manteni\u00e9ndose reconocible, pero con una expresi\u00f3n m\u00e1s contempor\u00e1nea y con prop\u00f3sito. Esta evoluci\u00f3n representa la trayectoria de la marca y su misi\u00f3n de reconectar a las personas con su intuici\u00f3n natural, destacando de forma aut\u00e9ntica lo saludable de cada producto y transmitiendo vida y emoci\u00f3n a su identidad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La combinaci\u00f3n de tipograf\u00edas<\/span><span data-contrast=\"auto\"> distintas aporta emoci\u00f3n y funcionalidad en equilibrio, generando ritmo y personalidad en los mensajes. Esta propuesta tipogr\u00e1fica, junto con una paleta de colores inspirada en la naturaleza \u2014 desde verdes frescos hasta el rojo c\u00e1lido del coraz\u00f3n de la marca \u2014 evoca la riqueza del mundo natural y conecta visualmente al consumidor con el origen de los productos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Las hojas en forma de coraz\u00f3n representan mucho m\u00e1s que la naturaleza: simbolizan los or\u00edgenes de la marca y su compromiso con consumidores, colaboradores y el planeta. Los distintos tonos de verde y la luminosidad aportan vitalidad a la comunicaci\u00f3n y al empaque, transmitiendo ligereza y positividad en cada punto de contacto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La identidad verbal de Nature\u2019s Heart refleja su esp\u00edritu intuitivo y aut\u00e9ntico. El eslogan <\/span><i><span data-contrast=\"auto\">\u201cSiente lo bueno, de coraz\u00f3n\u201d<\/span><\/i><span data-contrast=\"auto\"> acompa\u00f1a toda la comunicaci\u00f3n de manera vers\u00e1til, reforzando la esencia de la marca en distintos contextos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a2c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a2c66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c49a6af\" data-id=\"c49a6af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f27ba elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"31f27ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cNature\u2019s Heart naci\u00f3 de nuestra propia b\u00fasqueda por una alimentaci\u00f3n m\u00e1s verdadera. Al principio, era solo una idea entre hermanos \u2014 hoy es una marca que inspira a millones de personas a seguir su intuici\u00f3n.\u201d \n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ra\u00fal Bermeo, Cofundador &amp; CEO <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-350ca58 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"350ca58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60c2988\" data-id=\"60c2988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a91550 elementor-widget elementor-widget-image\" data-id=\"9a91550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1244\" height=\"1400\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp\" class=\"attachment-large size-large wp-image-25334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1244x1400.webp 1244w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-996x1120.webp 996w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-768x864.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1365x1536.webp 1365w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-03-1820x2048.webp 1820w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af92be2\" data-id=\"af92be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ea488 elementor-widget elementor-widget-image\" data-id=\"78ea488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp\" class=\"attachment-large size-large wp-image-25337\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-04-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ff3e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29ff3e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062a6d9\" data-id=\"062a6d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23831b0 elementor-widget elementor-widget-image\" data-id=\"23831b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp\" class=\"attachment-full size-full wp-image-25342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-08-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e9d08 elementor-widget elementor-widget-image\" data-id=\"b7e9d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp\" class=\"attachment-full size-full wp-image-25430\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-10-2-ezgif.com-optiwebp-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f456679 elementor-widget elementor-widget-image\" data-id=\"f456679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp\" class=\"attachment-full size-full wp-image-25348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-11-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc152b elementor-widget elementor-widget-video\" data-id=\"6cc152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087881443?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1ef15 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a1ef15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d14875f\" data-id=\"d14875f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1535b4b elementor-widget elementor-widget-image\" data-id=\"1535b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp\" class=\"attachment-full size-full wp-image-25433\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-05-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e5a8f4\" data-id=\"3e5a8f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5edaf elementor-widget elementor-widget-image\" data-id=\"0d5edaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp\" class=\"attachment-full size-full wp-image-25436\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-06-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765e8feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"765e8feb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a1f749\" data-id=\"10a1f749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31dcb28c elementor-widget elementor-widget-heading\" data-id=\"31dcb28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coherencia entre categor\u00edas de productos <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd9443e elementor-widget elementor-widget-text-editor\" data-id=\"2dd9443e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El redise\u00f1o <\/span><span data-contrast=\"none\">abarc\u00f3 una <\/span>actualizaci\u00f3n completa de la identidad visual y el desarrollo de un sistema de dise\u00f1o de empaques de alto impacto<span data-contrast=\"none\">, implementado en mercados clave de Am\u00e9rica Latina, incluyendo incluyendo <\/span><b><span data-contrast=\"none\">M\u00e9xico, <\/span><\/b><b><span data-contrast=\"none\">Ecuador y mercados CAM (Centroam\u00e9rica y el Caribe)<\/span><\/b><span data-contrast=\"none\">. La nueva identidad garantiza una presencia destacada en el punto de venta, y la funcionalidad del sistema de dise\u00f1o de packaging asegura consistencia entre las diversas categor\u00edas de productos, creando bloques visuales distintivos que amplifican el impacto de la marca en los puntos de contacto clave con el consumidor. <\/span><span data-contrast=\"none\">Tambi\u00e9n proporcionamos archivos maestros para todos los pa\u00edses, garantizando una aplicaci\u00f3n m\u00e1s armoniosa, \u00e1gil y eficiente entre los diferentes mercados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">El sistema de dise\u00f1o&nbsp;de empaques fue dise\u00f1ado para facilitar la navegaci\u00f3n entre categor\u00edas y destacar visualmente productos sabrosos y saludables de una manera m\u00e1s real y atractiva. La narrativa de la marca tambi\u00e9n se fortaleci\u00f3 en el reverso de los empaques, integrando su esencia al sistema de dise\u00f1o de forma coherente y poderosa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">El resultado es una identidad que emociona, conecta <\/span><span data-contrast=\"none\">y refuerza el compromiso de Nature&#8217;s Heart de transformar momentos cotidianos a trav\u00e9s de elecciones m\u00e1s saludables. Este redise\u00f1o ampl\u00eda la presencia de la marca en el universo de productos a base de plantas, capacitando a los consumidores para verdaderamente \u201csentir lo bueno, de coraz\u00f3n\u201d en cada experiencia, aline\u00e1ndose plenamente con la misi\u00f3n central de la marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706797f1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"706797f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b4cbf7\" data-id=\"28b4cbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37abd26 elementor-widget elementor-widget-video\" data-id=\"37abd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087882788?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8227c1c elementor-widget elementor-widget-image\" data-id=\"8227c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp\" class=\"attachment-full size-full wp-image-25437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/billboard-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fcc75 elementor-widget elementor-widget-image\" data-id=\"01fcc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp\" class=\"attachment-full size-full wp-image-25362\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-13-ezgif.com-resize-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9dba6 elementor-widget elementor-widget-video\" data-id=\"bf9dba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1087883368?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a43422 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a43422\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2be7c9\" data-id=\"d2be7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5830d13 elementor-widget elementor-widget-image\" data-id=\"5830d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2.webp\" class=\"attachment-full size-full wp-image-25442\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/05\/Case_Natures-Heart-14-2-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" 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