{"id":25666,"date":"2025-12-07T10:48:50","date_gmt":"2025-12-07T13:48:50","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=25666"},"modified":"2025-12-08T13:11:02","modified_gmt":"2025-12-08T16:11:02","slug":"sagatiba","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/sagatiba\/","title":{"rendered":"Sagatiba: Pura &#8216;Brasilidade&#8217;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25666\" class=\"elementor elementor-25666\" data-elementor-post-type=\"projets\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14454db e-flex e-con-boxed e-con e-parent\" data-id=\"14454db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a993c7 elementor-widget elementor-widget-image\" data-id=\"4a993c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"864\" height=\"840\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/Sagatiba-3.png\" class=\"attachment-medium size-medium wp-image-26538\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/Sagatiba-3.png 864w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/Sagatiba-3-520x506.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/Sagatiba-3-768x747.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56292b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56292b23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35057311\" data-id=\"35057311\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-237ef51c elementor-widget elementor-widget-text-editor\" data-id=\"237ef51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW111159170 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111159170 BCX0\">\u00bf<\/span><span class=\"NormalTextRun SCXW111159170 BCX0\">C\u00f3mo<\/span> <span class=\"NormalTextRun SCXW111159170 BCX0\">actualizar<\/span><span class=\"NormalTextRun SCXW111159170 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW111159170 BCX0\">identidad<\/span><span class=\"NormalTextRun SCXW111159170 BCX0\"> sin <\/span><span class=\"NormalTextRun SCXW111159170 BCX0\">perder<\/span><span class=\"NormalTextRun SCXW111159170 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW111159170 BCX0\">esencia<\/span><span class=\"NormalTextRun SCXW111159170 BCX0\">?<\/span><\/span><span class=\"EOP SCXW111159170 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">El rebranding de Sagatiba, marca del Grupo Campari, surgi\u00f3 de la necesidad de alinear su identidad con el nuevo posicionamiento estrat\u00e9gico, reforzando su autenticidad y su conexi\u00f3n con el consumidor contempor\u00e1neo. El objetivo central era destacar la &#8220;brasilidade&#8221; de la marca, traduciendo su energ\u00eda y vitalidad de forma moderna y atractiva para una nueva generaci\u00f3n de amantes de la cacha\u00e7a. Para ello, investigaciones con consumidores ayudaron a definir un enfoque innovador y relevante, evitando los clich\u00e9s y explorando la diversidad de lo que significa \u201cser brasile\u00f1o\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">El proyecto, que incluy\u00f3 una nueva identidad visual, actualizaci\u00f3n del logo, tono de voz, redise\u00f1o de la botella y toolkit para puntos de venta, reposiciona a Sagatiba como una marca que respeta su tradici\u00f3n pero que mira hacia el futuro con innovaci\u00f3n y frescura. El resultado es una identidad que emociona, conecta y refuerza la presencia de la marca como referencia dentro del universo de las cacha\u00e7as premium.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed598a7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ed598a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdf35c\" data-id=\"4cdf35c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a156433 elementor-widget elementor-widget-image\" data-id=\"a156433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02.webp\" class=\"attachment-full size-full wp-image-25602\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/02-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adeb547 elementor-widget elementor-widget-video\" data-id=\"adeb547\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1100701997?autoplay=1&amp;playsinline=1&amp;color=02010100&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68243c90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68243c90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ef845aa\" data-id=\"3ef845aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adb4688 elementor-widget elementor-widget-heading\" data-id=\"6adb4688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding que celebra a Brasil\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb5ccc7 elementor-widget elementor-widget-text-editor\" data-id=\"1fb5ccc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\">La nueva identidad visual y verbal de Sagatiba fue desarrollada a partir de tres pilares fundamentales:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><strong><span class=\"TextRun MacChromeBold SCXW119447923 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119447923 BCX0\">Movimiento<\/span><span class=\"NormalTextRun SCXW119447923 BCX0\">: la <\/span><span class=\"NormalTextRun SCXW119447923 BCX0\">expresi\u00f3n<\/span><span class=\"NormalTextRun SCXW119447923 BCX0\"> de la <\/span><span class=\"NormalTextRun SCXW119447923 BCX0\">diversidad<\/span><\/span><span class=\"EOP SCXW119447923 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/li><\/ul><p style=\"padding-left: 40px\"><span class=\"TextRun SCXW76109460 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW76109460 BCX0\">La &#8216;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76109460 BCX0\">brasilidade&#8217;<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">est\u00e1<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">en<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">mezcla<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">, y la <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">identidad<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> visual <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">deb\u00eda<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">reflejar<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">eso<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">. <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">Elementos<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">din\u00e1micos<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">, <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">composiciones<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">vibrantes<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> y <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">tipograf\u00edas<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">variadas<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">fueron<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">utilizados<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> para <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">comunicar<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">el<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">esp\u00edritu<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> de <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">celebraci\u00f3n<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">. Este <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">enfoque<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">representa<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">esencia<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> de \u201cser <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">brasile\u00f1o<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">\u201d y <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">refuerza<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">el<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">car\u00e1cter<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">innovador<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> de la <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">marca<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">. Se <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">tuvo<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> especial <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">cuidado<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">en<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">evitar<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">estereotipos<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> y clich\u00e9s <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">visuales<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">, <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">apostando<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">por<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> un <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">dise\u00f1o<\/span> <span class=\"NormalTextRun SCXW76109460 BCX0\">aut\u00e9ntico<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\"> y <\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">sofisticado<\/span><span class=\"NormalTextRun SCXW76109460 BCX0\">.<\/span><\/span><span class=\"EOP SCXW76109460 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><strong><span class=\"TextRun MacChromeBold SCXW247044298 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247044298 BCX0\">Calidez<\/span><span class=\"NormalTextRun SCXW247044298 BCX0\">: <\/span><span class=\"NormalTextRun SCXW247044298 BCX0\">energ\u00eda<\/span><span class=\"NormalTextRun SCXW247044298 BCX0\"> y <\/span><span class=\"NormalTextRun SCXW247044298 BCX0\">acogida<\/span> <span class=\"NormalTextRun SCXW247044298 BCX0\">en<\/span><span class=\"NormalTextRun SCXW247044298 BCX0\"> la paleta de <\/span><span class=\"NormalTextRun SCXW247044298 BCX0\">colores<\/span><\/span><span class=\"EOP SCXW247044298 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/li><\/ul><p style=\"padding-left: 40px\"><span class=\"TextRun SCXW85824648 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85824648 BCX0\">El color <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">cumple<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> un <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">papel<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> fundamental <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">en<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">comunicaci\u00f3n<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> sensorial de la <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">marca<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">.<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> La paleta <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">c\u00e1lida<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">predominante<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">transmite<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">energ\u00eda<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> y la <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">calidez<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">t\u00edpicas<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> del pueblo <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">brasile\u00f1o<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">, <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">mientras<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> que <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">los<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> tonos <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">secundarios<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">, <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">inspirados<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">en<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> la <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">naturaleza<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">, <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">complementan<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">esta<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">identidad<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">vibrante<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">, <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">haci\u00e9ndola<\/span> <span class=\"NormalTextRun SCXW85824648 BCX0\">vers\u00e1til<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\"> y <\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">contempor\u00e1nea<\/span><span class=\"NormalTextRun SCXW85824648 BCX0\">.<\/span><\/span><span class=\"EOP SCXW85824648 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><strong><span class=\"TextRun MacChromeBold SCXW194540840 BCX0\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194540840 BCX0\">Humor <\/span><span class=\"NormalTextRun SCXW194540840 BCX0\">refinado<\/span><span class=\"NormalTextRun SCXW194540840 BCX0\">: <\/span><span class=\"NormalTextRun SCXW194540840 BCX0\">una<\/span> <span class=\"NormalTextRun SCXW194540840 BCX0\">marca<\/span> <span class=\"NormalTextRun SCXW194540840 BCX0\">relajada<\/span><\/span><span class=\"EOP SCXW194540840 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/li><\/ul><p style=\"padding-left: 40px\"><span data-contrast=\"auto\">El tono de Sagatiba siempre tuvo un toque de irreverencia, pero necesitaba evolucionar para conectar mejor con el p\u00fablico actual. El humor sigue presente, pero ahora con inteligencia y espontaneidad, reforzando la singularidad de la marca y evitando enfoques exagerados o caricaturescos que la vuelvan demasiado convencionales. Esta agudeza se traduce tanto en la comunicaci\u00f3n verbal como en la identidad visual, manteniendo el car\u00e1cter democr\u00e1tico y accesible que siempre ha definido a Sagatiba.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La identidad verbal de Sagatiba refleja su esp\u00edritu vibrante y acogedor. El eslogan <\/span><b><span data-contrast=\"auto\">\u201cPura Brasilidade\u201d<\/span><\/b><span data-contrast=\"auto\"> acompa\u00f1a las comunicaciones de la marca y se utiliza de forma flexible, sin rigidez, para reforzar su esencia en diferentes contextos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb5d253 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eb5d253\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b2a702\" data-id=\"7b2a702\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3323ad2 elementor-widget elementor-widget-image\" data-id=\"3323ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/04.webp\" class=\"attachment-large size-large wp-image-25605\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/04-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/04-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9456067\" data-id=\"9456067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3e824 elementor-widget elementor-widget-image\" data-id=\"5e3e824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/05.webp\" class=\"attachment-large size-large wp-image-25608\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/05.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/05-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/05-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01a143c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"01a143c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd35597\" data-id=\"cd35597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abc222 elementor-widget elementor-widget-video\" data-id=\"0abc222\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1100718104?autoplay=1&amp;playsinline=1&amp;color=02010100&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8276a8f elementor-widget elementor-widget-image\" data-id=\"8276a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06.webp\" class=\"attachment-full size-full wp-image-25611\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/06-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00aced elementor-widget elementor-widget-image\" data-id=\"c00aced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07.webp\" class=\"attachment-full size-full wp-image-25614\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/07-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f92198 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f92198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f246427\" data-id=\"f246427\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8de3e87 elementor-widget elementor-widget-image\" data-id=\"8de3e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/08.webp\" class=\"attachment-large size-large wp-image-25617\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/08.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/08-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/08-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2434ef\" data-id=\"a2434ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc92f2e elementor-widget elementor-widget-image\" data-id=\"fc92f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/09.webp\" class=\"attachment-large size-large wp-image-25620\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/09.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/09-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/09-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4187e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4187e3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dab1e9a\" data-id=\"7dab1e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21799f1c elementor-widget elementor-widget-heading\" data-id=\"21799f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para evocar la esencia brasile\u00f1a <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9d6389 elementor-widget elementor-widget-text-editor\" data-id=\"7a9d6389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La renovaci\u00f3n del dise\u00f1o incluy\u00f3 una actualizaci\u00f3n completa de la identidad visual, incluido el redise\u00f1o de la etiqueta de la botella Cristalina, la primera variedad relanzada dentro de la nueva identidad, con otras versiones en desarrollo. El nuevo envase fue concebido para expresar visualmente la <\/span><b><span data-contrast=\"auto\">\u201cPura Brasilidade\u201d<\/span><\/b><span data-contrast=\"auto\">, incorporando colores vibrantes y s\u00edmbolos que evocan la diversidad cultural de Brasil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El logo tambi\u00e9n fue actualizado para reflejar la sofisticaci\u00f3n y autenticidad de la marca, manteniendo su familiaridad, pero con un refinamiento que refuerza su posicionamiento como una cacha\u00e7a premium y diferenciada.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La nueva identidad se despleg\u00f3 en una experiencia de dise\u00f1o integrada, aplicada a todos los puntos de contacto de la marca, del retail a los bares, creando un universo visual coherente y envolvente para los consumidores. El objetivo es generar una experiencia inmersiva y consistente, consolidando la presencia de la marca en el mercado.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-849f084 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"849f084\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2fb1e8\" data-id=\"d2fb1e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec53a6 elementor-widget elementor-widget-video\" data-id=\"9ec53a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1100701997?autoplay=1&amp;playsinline=1&amp;color=02010100&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6976f elementor-widget elementor-widget-video\" data-id=\"1b6976f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1100718221?autoplay=1&amp;playsinline=1&amp;color=02010100&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ab52d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ab52d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ee1818\" data-id=\"2ee1818\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e9867d elementor-widget elementor-widget-image\" data-id=\"0e9867d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/12.webp\" class=\"attachment-large size-large wp-image-25623\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/12.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/12-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/12-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-675e57d\" data-id=\"675e57d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46cac9a elementor-widget elementor-widget-image\" data-id=\"46cac9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/13.webp\" class=\"attachment-large size-large wp-image-25626\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/13.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/13-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/07\/13-768x864.webp 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