{"id":26378,"date":"2025-09-25T19:48:35","date_gmt":"2025-09-25T22:48:35","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=26378"},"modified":"2025-09-30T11:19:52","modified_gmt":"2025-09-30T14:19:52","slug":"cellva","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/cellva\/","title":{"rendered":"Cellva: Ingredientes Del Futuro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26378\" class=\"elementor elementor-26378\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-123810ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123810ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d9d3a97\" data-id=\"5d9d3a97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-442700c1 elementor-widget elementor-widget-text-editor\" data-id=\"442700c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Cellva naci\u00f3 para transformar la forma en que los ingredientes funcionales llegan al mercado. En un sector poco acostumbrado a las rupturas, la empresa trajo una soluci\u00f3n capaz de unir eficiencia cient\u00edfica y experiencia sensorial. El desaf\u00edo, sin embargo, era hacer tangible esa innovaci\u00f3n: comunicar un proceso sofisticado sin perder claridad y cercan\u00eda, despertando el inter\u00e9s de inversores, socios y consumidores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dise\u00f1amos una estrategia que posiciona a Cellva como la nueva generaci\u00f3n de ingredientes: m\u00e1s eficientes, confiables y atractivos. La visi\u00f3n construida parte de un principio simple: la ciencia solo se vuelve relevante cuando encuentra significado en la vida cotidiana. Esta idea se despleg\u00f3 en valores claros \u2014 innovaci\u00f3n tangible, sensorialidad como diferencial, sostenibilidad pragm\u00e1tica y transparencia. La conexi\u00f3n con la Amazon\u00eda tambi\u00e9n fue incorporada como fuente de biodiversidad e inspiraci\u00f3n, reforzando la identidad de la marca como un puente entre biotecnolog\u00eda y patrimonio natural.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb10fbf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6eb10fbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88c0351\" data-id=\"88c0351\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4b2908 elementor-widget elementor-widget-image\" data-id=\"2a4b2908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4.webp\" class=\"attachment-full size-full wp-image-26259\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/02-4-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bf82b20 e-con-full e-flex e-con e-parent\" data-id=\"bf82b20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ffc5e43 e-con-full e-flex e-con e-child\" data-id=\"ffc5e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7458d elementor-widget elementor-widget-video\" data-id=\"4f7458d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Old-New-ES.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abdea6c e-con-full e-flex e-con e-child\" data-id=\"abdea6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b6fef elementor-widget elementor-widget-video\" data-id=\"b2b6fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Simbolo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6734e584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6734e584\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4abef\" data-id=\"df4abef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b184f21 elementor-widget elementor-widget-text-editor\" data-id=\"1b184f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La identidad visual refleja esa fusi\u00f3n de precisi\u00f3n y sensorialidad: formas geom\u00e9tricas y lenguaje gr\u00e1fico inspirados en el rigor cient\u00edfico conviven con colores, im\u00e1genes y texturas que evocan placer y cercan\u00eda. En lo verbal, la voz de la marca es clara y envolvente, dejando de lado la jerga t\u00e9cnica para destacar beneficios concretos, como estabilidad, bioactividad y menor desperdicio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En lo verbal, partimos del concepto \u201cNutrir para Transformar\u201d. Nutrir es ofrecer ciencia, tecnolog\u00eda y soporte continuo a clientes y socios; transformar es el efecto generado en sus productos, negocios y experiencias de consumo. Esta l\u00f3gica de causa y efecto gu\u00eda tanto el contenido \u2014 centrado en beneficios claros como estabilidad, bioactividad, sabor y reducci\u00f3n de desperdicio \u2014 como la forma de hablar \u2014 simple, accesible y cautivadora.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2a5f5f5 e-con-full e-flex e-con e-parent\" data-id=\"2a5f5f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc0bca elementor-widget elementor-widget-image\" data-id=\"afc0bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp.webp\" class=\"attachment-full size-full wp-image-26328\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp-1120x631.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/04-ezgif.com-optiwebp-1536x865.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c84eb6c e-con-full e-flex e-con e-parent\" data-id=\"c84eb6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef6a04 elementor-widget elementor-widget-video\" data-id=\"2ef6a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Cor-e-Tipo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a195f25 e-con-full e-flex e-con e-parent\" data-id=\"a195f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8a7ce2 e-con-full e-flex e-con e-child\" data-id=\"b8a7ce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66aeec9 elementor-widget elementor-widget-video\" data-id=\"66aeec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Grafismos-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38716a6 e-con-full e-flex e-con e-child\" data-id=\"38716a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd10cf elementor-widget elementor-widget-video\" data-id=\"2bd10cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Smartphone-square.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33dd288 e-con-full e-flex e-con e-parent\" data-id=\"33dd288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61ca585 e-con-full e-flex e-con e-child\" data-id=\"61ca585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f742e85 elementor-widget elementor-widget-video\" data-id=\"f742e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Watch.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac6bbad e-con-full e-flex e-con e-child\" data-id=\"ac6bbad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c606b2f elementor-widget elementor-widget-video\" data-id=\"c606b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Icons.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bed1c5 e-con-full e-flex e-con e-parent\" data-id=\"4bed1c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e8cc5 elementor-widget elementor-widget-video\" data-id=\"26e8cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Layout-Compositions.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb69a2 elementor-widget elementor-widget-image\" data-id=\"8eb69a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1.webp\" class=\"attachment-full size-full wp-image-26322\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1-1120x631.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/12-1-1536x865.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37cc28 elementor-widget elementor-widget-image\" data-id=\"d37cc28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2.webp\" class=\"attachment-full size-full wp-image-26325\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2.webp 1921w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/13-ezgif.com-optiwebp-2-1536x864.webp 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d58e7de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d58e7de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-295a6068\" data-id=\"295a6068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221c8549 elementor-widget elementor-widget-text-editor\" data-id=\"221c8549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW215514267 BCX4\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW215514267 BCX4\">El resultado <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">fue<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">un<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">ecosistema<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> de marca consistente y funcional, aplicado <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">en<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> dos <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">puntos<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> decisivos: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">el<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">pitch<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> comercial, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">aport\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">claridad<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">fuerza<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> al discurso de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">la<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">innovaci\u00f3n<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\">, y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">el<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW215514267 BCX4\">sitio<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> web, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">hizo<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">accesible<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">la<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">propuesta<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> a diferentes p\u00fablicos. El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">CoffeeCoa<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> \u2014 una alternativa natural al <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW215514267 BCX4\">cacao<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">hecha<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> de caf\u00e9 ar\u00e1bica <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">seleccionado<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">con<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">trazabilidad<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">certificaci\u00f3n<\/span> <span class=\"NormalTextRun SCXW215514267 BCX4\">Fairtrade<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> \u2014 se <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">convirti\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">en<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">el<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">\u00edcono<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> de esta narrativa, condensando <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">ciencia<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">sostenibilidad<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">sensorialidad<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">en<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">un<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\"> solo <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215514267 BCX4\">producto<\/span><span class=\"NormalTextRun SCXW215514267 BCX4\">.<\/span><\/span><span class=\"EOP SCXW215514267 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0bfb099 e-con-full e-flex e-con e-parent\" data-id=\"0bfb099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a118aa0 e-con-full e-flex e-con e-child\" data-id=\"a118aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77cf0f elementor-widget elementor-widget-image\" data-id=\"b77cf0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/14.jpg\" class=\"attachment-full size-full wp-image-26331\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/14.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/14-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/14-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8560625 e-con-full e-flex e-con e-child\" data-id=\"8560625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7211459 elementor-widget elementor-widget-image\" data-id=\"7211459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/pasta.jpg\" class=\"attachment-full size-full wp-image-26334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/pasta.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/pasta-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/pasta-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1a6862 e-con-full e-flex e-con e-parent\" data-id=\"e1a6862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1af72 elementor-widget elementor-widget-video\" data-id=\"cb1af72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Product-Labels-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f39c33 e-con-full e-flex e-con e-child\" data-id=\"8f39c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b8b37c e-con-full e-flex e-con e-child\" data-id=\"2b8b37c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98368d6 elementor-widget elementor-widget-image\" data-id=\"98368d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"961\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/19-1.webp\" class=\"attachment-full size-full wp-image-26342\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/19-1.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/19-1-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/19-1-768x768.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daa119e e-con-full e-flex e-con e-child\" data-id=\"daa119e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41d5f1a elementor-widget elementor-widget-video\" data-id=\"41d5f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/Ficha-de-Produto-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7677711 e-con-full e-flex e-con e-child\" data-id=\"7677711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30d7e83 e-con-full e-flex e-con e-child\" data-id=\"30d7e83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a532 elementor-widget elementor-widget-image\" data-id=\"3c8a532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/22-ezgif.com-jpg-to-webp-converter.webp\" class=\"attachment-full size-full wp-image-26351\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/22-ezgif.com-jpg-to-webp-converter.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/22-ezgif.com-jpg-to-webp-converter-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/22-ezgif.com-jpg-to-webp-converter-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27c7d01 e-con-full e-flex e-con e-child\" data-id=\"27c7d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c78499 elementor-widget elementor-widget-image\" data-id=\"3c78499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/23-ezgif.com-jpg-to-webp-converter.webp\" class=\"attachment-full size-full wp-image-26348\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/23-ezgif.com-jpg-to-webp-converter.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/23-ezgif.com-jpg-to-webp-converter-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/09\/23-ezgif.com-jpg-to-webp-converter-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84bd441 elementor-widget elementor-widget-video\" data-id=\"84bd441\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1122017885?autoplay=1&amp;playsinline=1&amp;color=02010100&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fdca3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fdca3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff9631f\" data-id=\"ff9631f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea4cd5 elementor-widget elementor-widget-text-editor\" data-id=\"eea4cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Con este nuevo posicionamiento, Cellva gan\u00f3 claridad, solidez e inspiraci\u00f3n para sostener su expansi\u00f3n. La marca no solo estructur\u00f3 su base para conquistar nuevos mercados, sino que ya comenz\u00f3 a cosechar frutos: en FISA 2025, el mayor evento de innovaci\u00f3n en ingredientes de Am\u00e9rica del Sur, entre m\u00e1s de 170 inscriptos que inclu\u00edan gigantes como BRF, JBS, Givaudan e Ingredion, conquist\u00f3 el 1\u00ba lugar como Ingrediente M\u00e1s Innovador de Am\u00e9rica del Sur con el CoffeeCoa, el 2\u00ba lugar como Ingrediente M\u00e1s Sostenible y adem\u00e1s el 3\u00ba lugar en Innovaci\u00f3n con su sistema de encapsulaci\u00f3n de Omega 3. 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