{"id":27121,"date":"2025-12-15T13:51:34","date_gmt":"2025-12-15T16:51:34","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=27121"},"modified":"2026-01-12T11:02:13","modified_gmt":"2026-01-12T14:02:13","slug":"qore-del-bcp","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/qore-del-bcp\/","title":{"rendered":"Qore del BCP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27121\" class=\"elementor elementor-27121\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d23356d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d23356d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d8b0d7\" data-id=\"66d8b0d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cc69b1f elementor-widget elementor-widget-text-editor\" data-id=\"7cc69b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Qore was created as a product within BCP\u2019s proprietary loyalty program\u2014the largest financial services institution in Peru \u2014 with the challenge of positioning itself as both aspirational and close to everyday people.<\/p><p class=\"p1\">The project required the creation of a new brand\u2014one with its own identity, coherent with the bank\u2019s ecosystem, yet distinctive enough to stand on its own as an independent value proposition. The challenge was clear: to develop a brand that feels relevant in users\u2019 daily lives, highlights both emotional and functional benefits, and builds a tangible perception of value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742713d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742713d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f129d81\" data-id=\"2f129d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c48685 elementor-widget elementor-widget-image\" data-id=\"31c48685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002.webp\" class=\"attachment-full size-full wp-image-27048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-de84705 e-con-full e-flex e-con e-parent\" data-id=\"de84705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f5cb9e e-con-full e-flex e-con e-child\" data-id=\"7f5cb9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a46b0 elementor-widget elementor-widget-image\" data-id=\"b3a46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003.webp\" class=\"attachment-large size-large wp-image-27051\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003-768x768.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ccab7 e-con-full e-flex e-con e-child\" data-id=\"74ccab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8017877 elementor-widget elementor-widget-video\" data-id=\"8017877\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Estrela.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e892eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e892eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aa065cf\" data-id=\"6aa065cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d8a1cf elementor-widget elementor-widget-heading\" data-id=\"32d8a1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevance built into everyday life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4feb526e elementor-widget elementor-widget-text-editor\" data-id=\"4feb526e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The proposition needed to be clear: a brand that is present in daily life, offering accessible benefits, tangible value, and constant relevance. Qore was designed to recognize different life journeys and add meaning to each of them\u2014delivering experiences that fit naturally into routines and don\u2019t require extra effort to access.<\/p><p class=\"p1\">Our challenge was to translate the product\u2019s commercial objectives into a strong brand with a distinctive design, capable of standing out in a highly competitive national landscape.<\/p><p class=\"p1\">The brand strategy began with an understanding of how existing loyalty programs are perceived. Many consumers don\u2019t feel truly valued by them; offers often feel disconnected from what people actually want. Added to this is frequent frustration with complex mechanics and benefits that don\u2019t adapt to real routines or lifestyles.<\/p><p class=\"p1\">Through a Brand House workshop\u2014CBA B+G\u2019s proprietary methodology\u2014conducted with the project\u2019s key stakeholders, we defined Qore\u2019s purpose, vision, pillars, personality, target audience and positioning.<\/p><p class=\"p1\">Within this context, an opportunity emerged to propose a new strategic approach\u2014less focused on rules and expectations, and more centered on real human experience. Qore was designed to simplify access to benefits, make interactions more intuitive, and deliver value continuously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1861c3b e-con-full e-flex e-con e-parent\" data-id=\"1861c3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72a84d4 e-con-full e-flex e-con e-child\" data-id=\"72a84d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8200611 elementor-widget elementor-widget-image\" data-id=\"8200611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006.jpg\" class=\"attachment-large size-large wp-image-27061\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ab6b3 e-con-full e-flex e-con e-child\" data-id=\"71ab6b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d20ea2 elementor-widget elementor-widget-image\" data-id=\"1d20ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007.jpg\" class=\"attachment-large size-large wp-image-27064\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d728e73 e-con-full e-flex e-con e-parent\" data-id=\"d728e73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-280e635 e-con-full e-flex e-con e-child\" data-id=\"280e635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b775d81 elementor-widget elementor-widget-image\" data-id=\"b775d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008.jpg\" class=\"attachment-large size-large wp-image-27067\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eab5563 e-con-full e-flex e-con e-child\" data-id=\"eab5563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e97a05 elementor-widget elementor-widget-image\" data-id=\"0e97a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009.webp\" class=\"attachment-large size-large wp-image-27070\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a450bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a450bba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f38e36\" data-id=\"1f38e36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-617bc5e elementor-widget elementor-widget-heading\" data-id=\"617bc5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning the ordinary into the extraordinary\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55381b7 elementor-widget elementor-widget-text-editor\" data-id=\"55381b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">From the outset, Qore was built around the idea of highlighting the value of what already exists in people\u2019s lives.<\/p><p class=\"p1\">Turning the ordinary into the extraordinary is the principle that sustains the brand across all its expressions\u2014strategic, visual and verbal. Rather than promising radical transformation, Qore recognizes the power of small achievements, offering rewards and experiences that make everyday life feel lighter, more interesting and more appreciated.<\/p><p class=\"p1\">This positioning brings loyalty back to its human dimension: continuous recognition that doesn\u2019t rely on massive accumulation, but on a relationship built with consistency and clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5db6c9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5db6c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fda8f4\" data-id=\"1fda8f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3148a elementor-widget elementor-widget-image\" data-id=\"db3148a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010.webp\" class=\"attachment-full size-full wp-image-27073\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ebaa2 elementor-widget elementor-widget-video\" data-id=\"83ebaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Cartazes-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436cf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"436cf38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ebc6e\" data-id=\"61ebc6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e9a9a elementor-widget elementor-widget-heading\" data-id=\"41e9a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Name, form and language that express intent\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0212c elementor-widget elementor-widget-text-editor\" data-id=\"6a0212c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The naming reinforces the concept. Inspired by the word <i>core<\/i>\u2014meaning nucleus or center\u2014it conveys the idea of something essential and constant, something that belongs to everyday life. It\u2019s a name designed to occupy a central role in the customer journey, moving alongside users and responding to their choices by adapting to their needs.<\/p><p class=\"p1\">Visually, this idea takes shape through the star symbol, which represents brightness and becomes the central graphic element of the identity. The star works as a metaphor for moments of recognition\u2014when an everyday choice or simple action gains new value through attention and acknowledgment.<\/p><p class=\"p1\">This sense of brightness extends across the entire identity system. It appears in the light gradients that flow through layouts, in organic shapes that suggest fluidity, and in vibrant colors that highlight content and organize information. The color palette combines dark tones with vivid accents, reinforcing sophistication without sacrificing energy or dynamism.<\/p><p class=\"p1\">A key detail in the identity is the letter Q itself. Its distinctive design expresses continuity and closeness\u2014a fluid stroke that symbolizes moving alongside the user. The curve of the letter visually connects with the star symbol, creating subtle integration and reinforcing the brand\u2019s presence as a constant companion in everyday life.<\/p><p class=\"p1\">Typography and iconography follow a simple geometric language aligned with the symbol\u2019s design, ensuring cohesion across all touchpoints. The program\u2019s tier system is visually represented through variations of the star, evolving as customers progress along their journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c463e2b e-con-full e-flex e-con e-parent\" data-id=\"c463e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2408481 e-con-full e-flex e-con e-child\" data-id=\"2408481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab673d2 e-con-full e-flex e-con e-child\" data-id=\"ab673d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58f1aa elementor-widget elementor-widget-image\" data-id=\"d58f1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012.webp\" class=\"attachment-large size-large wp-image-27080\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012.webp 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1caa64 e-con-full e-flex e-con e-child\" data-id=\"c1caa64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a5b06 elementor-widget elementor-widget-video\" data-id=\"94a5b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Simbolo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da59ca9 e-con-full e-flex e-con e-parent\" data-id=\"da59ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-646eb07 e-con-full e-flex e-con e-child\" data-id=\"646eb07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d49a84 e-con-full e-flex e-con e-child\" data-id=\"9d49a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260b323 elementor-widget elementor-widget-video\" data-id=\"260b323\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Icones.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c4fe4e e-con-full e-flex e-con e-child\" data-id=\"9c4fe4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fc780 elementor-widget elementor-widget-image\" data-id=\"00fc780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015.webp\" class=\"attachment-large size-large wp-image-27089\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015.webp 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0deda9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0deda9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3423c08\" data-id=\"3423c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa7ef1 elementor-widget elementor-widget-heading\" data-id=\"1fa7ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verbal identity: value through simplicity and flexibility\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27193f4 elementor-widget elementor-widget-text-editor\" data-id=\"27193f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Qore\u2019s verbal language follows the same principles as its visual identity: clarity, fluidity and approachability. The tone is direct, with short sentences and accessible vocabulary. Qore chooses to invite rather than persuade, using language that is flexible, consistent and light.<\/p><p class=\"p1\">Across all touchpoints\u2014app, cards, digital materials and promotional communications\u2014Qore adapts to different contexts and usage profiles. Its verbal identity was designed to allow flexibility and personalization without losing cohesion.<\/p><p class=\"p1\">This flexibility is central to the brand\u2019s proposition. Qore doesn\u2019t demand disproportionate effort to be understood or experienced. Instead, its subtle yet consistent presence reinforces its role as a facilitator\u2014making everyday life simpler, more connected, and often more meaningful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4816fc1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4816fc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13e28cc\" data-id=\"13e28cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c5ec elementor-widget elementor-widget-image\" data-id=\"3d5c5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017.webp\" class=\"attachment-full size-full wp-image-27095\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d932b21 elementor-widget elementor-widget-image\" data-id=\"d932b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018.webp\" class=\"attachment-full size-full wp-image-27092\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-83b5cec e-con-full e-flex e-con e-parent\" data-id=\"83b5cec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc610a2 e-con-full e-flex e-con e-child\" data-id=\"fc610a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f46e406 e-con-full e-flex e-con e-child\" data-id=\"f46e406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc7be6 elementor-widget elementor-widget-video\" data-id=\"0fc7be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_App.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee159c2 e-con-full e-flex e-con e-child\" data-id=\"ee159c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a416f8 elementor-widget elementor-widget-video\" data-id=\"1a416f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Tiers.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5f2379 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5f2379\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c89940c\" data-id=\"c89940c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f68577f elementor-widget elementor-widget-image\" data-id=\"f68577f\" data-element_type=\"widget\" data-e-type=\"widget\" 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