{"id":27122,"date":"2025-12-15T13:51:34","date_gmt":"2025-12-15T16:51:34","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=27122"},"modified":"2026-01-13T15:09:12","modified_gmt":"2026-01-13T18:09:12","slug":"qore-del-bcp","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/qore-del-bcp\/","title":{"rendered":"Qore del BCP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27122\" class=\"elementor elementor-27122\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d23356d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d23356d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d8b0d7\" data-id=\"66d8b0d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cc69b1f elementor-widget elementor-widget-text-editor\" data-id=\"7cc69b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Qore nace como el produto del programa de lealtad propio del BCP, la mayor instituci\u00f3n de servicios financieros del Per\u00fa, con el reto de posicionarse como una marca aspiracional, pero cercana al p\u00fablico general.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">El proyecto exig\u00eda construir una marca nueva \u2014con identidad propia, alineada al ecosistema del banco, pero lo suficientemente diferenciada como para sostenerse como propuesta de valor aut\u00f3noma. El desaf\u00edo era claro: desarrollar una marca relevante en el d\u00eda a d\u00eda, que destacara beneficios tanto emocionales como funcionales y que generara una percepci\u00f3n de valor tangible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742713d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742713d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f129d81\" data-id=\"2f129d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c48685 elementor-widget elementor-widget-image\" data-id=\"31c48685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002.webp\" class=\"attachment-full size-full wp-image-27048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/002-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-de84705 e-con-full e-flex e-con e-parent\" data-id=\"de84705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f5cb9e e-con-full e-flex e-con e-child\" data-id=\"7f5cb9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a46b0 elementor-widget elementor-widget-image\" data-id=\"b3a46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003.webp\" class=\"attachment-large size-large wp-image-27051\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/003-768x768.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ccab7 e-con-full e-flex e-con e-child\" data-id=\"74ccab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8017877 elementor-widget elementor-widget-video\" data-id=\"8017877\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Estrela.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e892eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e892eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aa065cf\" data-id=\"6aa065cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d8a1cf elementor-widget elementor-widget-heading\" data-id=\"32d8a1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevancia que se construye en lo cotidiano <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4feb526e elementor-widget elementor-widget-text-editor\" data-id=\"4feb526e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La propuesta deb\u00eda ser directa: una marca que se hiciera presente en la rutina, con beneficios accesibles y una percepci\u00f3n de valor clara. Qore surge para reconocer distintas trayectorias y darles sentido, ofreciendo experiencias que se integran a la vida sin exigir grandes esfuerzos. Nuestro reto fue traducir los objetivos comerciales del producto en una marca s\u00f3lida, con un dise\u00f1o estrat\u00e9gico que permitiera diferenciarse en un mercado competitivo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La estrategia parti\u00f3 de un diagn\u00f3stico sobre los programas de fidelizaci\u00f3n existentes, donde muchos consumidores no se sienten valorados y perciben las ofertas como lejanas a sus verdaderos deseos. A eso se suma la frustraci\u00f3n con din\u00e1micas complejas y recompensas poco adaptadas al estilo de vida real de las personas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Desde un taller de Brand House \u2014metodolog\u00eda propia de CBA B+G\u2014 junto con los principales stakeholders del proyecto, definimos prop\u00f3sito, visi\u00f3n, pilares, personalidad, p\u00fablico objetivo y posicionamiento de la marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Fue ah\u00ed donde identificamos la oportunidad de crear una nueva narrativa, menos centrada en reglas y m\u00e1s orientada a la experiencia real. Qore est\u00e1 pensada para facilitar el acceso, simplificar la interacci\u00f3n y entregar valor de forma continua.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1861c3b e-con-full e-flex e-con e-parent\" data-id=\"1861c3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72a84d4 e-con-full e-flex e-con e-child\" data-id=\"72a84d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8200611 elementor-widget elementor-widget-image\" data-id=\"8200611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006.jpg\" class=\"attachment-large size-large wp-image-27061\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/006-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ab6b3 e-con-full e-flex e-con e-child\" data-id=\"71ab6b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d20ea2 elementor-widget elementor-widget-image\" data-id=\"1d20ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007.jpg\" class=\"attachment-large size-large wp-image-27064\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/007-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d728e73 e-con-full e-flex e-con e-parent\" data-id=\"d728e73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-280e635 e-con-full e-flex e-con e-child\" data-id=\"280e635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b775d81 elementor-widget elementor-widget-image\" data-id=\"b775d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008.jpg\" class=\"attachment-large size-large wp-image-27067\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008.jpg 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008-462x520.jpg 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/008-768x864.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eab5563 e-con-full e-flex e-con e-child\" data-id=\"eab5563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e97a05 elementor-widget elementor-widget-image\" data-id=\"0e97a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009.webp\" class=\"attachment-large size-large wp-image-27070\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/009-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a450bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a450bba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f38e36\" data-id=\"1f38e36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-617bc5e elementor-widget elementor-widget-heading\" data-id=\"617bc5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformar lo ordinario en extraordinario <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55381b7 elementor-widget elementor-widget-text-editor\" data-id=\"55381b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Desde su origen, Qore fue construida sobre la idea central de destacar el valor de lo que ya forma parte de la vida cotidiana.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">Transformar lo ordinario en extraordinario<\/span><\/i><span data-contrast=\"auto\"> gu\u00eda toda la expresi\u00f3n de la marca \u2014 desde la estrategia hasta lo visual y lo verbal. En vez de prometer grandes transformaciones, Qore reconoce el valor de las peque\u00f1as conquistas diarias, ofreciendo recompensas y experiencias que hacen el d\u00eda a d\u00eda m\u00e1s interesante y significativo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Este enfoque recupera la dimensi\u00f3n humana de la fidelidad: reconocimiento constante, que no depende de grandes acumulaciones, sino de una relaci\u00f3n construida con coherencia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5db6c9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5db6c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fda8f4\" data-id=\"1fda8f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3148a elementor-widget elementor-widget-image\" data-id=\"db3148a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010.webp\" class=\"attachment-full size-full wp-image-27073\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/010-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ebaa2 elementor-widget elementor-widget-video\" data-id=\"83ebaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Cartazes-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436cf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"436cf38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ebc6e\" data-id=\"61ebc6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e9a9a elementor-widget elementor-widget-heading\" data-id=\"41e9a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nombre, forma y lenguaje que expresan intenci\u00f3n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0212c elementor-widget elementor-widget-text-editor\" data-id=\"6a0212c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El nombre Qore refuerza este concepto. Inspirado en \u201ccore\u201d (n\u00facleo, centro), evoca la idea de algo esencial, constante y cercano a la rutina. Es una marca que nace con la vocaci\u00f3n de ocupar un lugar central en la experiencia del cliente, acompa\u00f1ando sus decisiones y comportamientos y adapt\u00e1ndose a sus necesidades.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Visualmente, esta idea se materializa a trav\u00e9s del s\u00edmbolo de la estrella, que representa el brillo, un elemento gr\u00e1fico central de la identidad. La estrella funciona como una met\u00e1fora visual de los momentos de reconocimiento: cuando un gesto simple, una elecci\u00f3n cotidiana o una acci\u00f3n repetida adquiere un nuevo valor gracias a la atenci\u00f3n que se le otorga.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ese brillo se extiende al resto del sistema de identidad. Est\u00e1 presente en los degradados de luz que recorren las piezas, en las formas org\u00e1nicas que sugieren fluidez, y en los acentos de color vibrante que destacan la informaci\u00f3n y jerarquizan el contenido. La paleta crom\u00e1tica combina tonos oscuros con colores vivos, aportando sofisticaci\u00f3n sin perder dinamismo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Un elemento clave de esta construcci\u00f3n es la letra <\/span><i><span data-contrast=\"auto\">Q<\/span><\/i><span data-contrast=\"auto\">. Su dise\u00f1o distintivo no solo refuerza el nombre, sino que sintetiza visualmente el principio de continuidad \u2014el trazo que la compone sugiere un movimiento que acompa\u00f1a, un recorrido compartido con el usuario. Esa forma curva conecta directamente con el s\u00edmbolo de la estrella, creando una integraci\u00f3n sutil y reforzando la idea de una marca que est\u00e1 siempre cerca, iluminando cada paso del camino.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La tipograf\u00eda y la iconograf\u00eda siguen un lenguaje geom\u00e9trico simple y alineado con el dise\u00f1o del s\u00edmbolo, asegurando cohesi\u00f3n en todos los puntos de contacto. El sistema de niveles del programa se traduce visualmente en variaciones de la estrella, que evolucionan seg\u00fan el avance del cliente en su recorrido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c463e2b e-con-full e-flex e-con e-parent\" data-id=\"c463e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2408481 e-con-full e-flex e-con e-child\" data-id=\"2408481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab673d2 e-con-full e-flex e-con e-child\" data-id=\"ab673d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58f1aa elementor-widget elementor-widget-image\" data-id=\"d58f1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012.webp\" class=\"attachment-large size-large wp-image-27080\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012.webp 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/012-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1caa64 e-con-full e-flex e-con e-child\" data-id=\"c1caa64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a5b06 elementor-widget elementor-widget-video\" data-id=\"94a5b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Simbolo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da59ca9 e-con-full e-flex e-con e-parent\" data-id=\"da59ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-646eb07 e-con-full e-flex e-con e-child\" data-id=\"646eb07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d49a84 e-con-full e-flex e-con e-child\" data-id=\"9d49a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260b323 elementor-widget elementor-widget-video\" data-id=\"260b323\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/Qore_Animation_Icones.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c4fe4e e-con-full e-flex e-con e-child\" data-id=\"9c4fe4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fc780 elementor-widget elementor-widget-image\" data-id=\"00fc780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015.webp\" class=\"attachment-large size-large wp-image-27089\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015.webp 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015-520x520.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/015-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0deda9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0deda9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3423c08\" data-id=\"3423c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa7ef1 elementor-widget elementor-widget-heading\" data-id=\"1fa7ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verbal: valor en la simplicidad y flexibilidad <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27193f4 elementor-widget elementor-widget-text-editor\" data-id=\"27193f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El lenguaje verbal de la marca sigue los mismos principios que lo visual: claridad, fluidez y proximidad. El tono es directo, con frases cortas y vocabulario accesible. Qore comunica desde la invitaci\u00f3n, no desde la persuasi\u00f3n; con un lenguaje flexible que mantiene consistencia sin perder ligereza.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En todos los puntos de contacto \u2014app, tarjetas, materiales digitales, promociones\u2014 Qore se adapta a diferentes contextos y perfiles. Su identidad verbal fue pensada para funcionar de forma flexible y personalizada, sin perder unidad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Esa flexibilidad es esencial para su propuesta. Qore no exige esfuerzo desmedido para ser entendida ni usada. Al contrario, su presencia sutil pero constante refuerza su rol como facilitadora, simplificando la rutina, conectando momentos y, con frecuencia, haci\u00e9ndolos m\u00e1s significativos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4816fc1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4816fc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13e28cc\" data-id=\"13e28cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c5ec elementor-widget elementor-widget-image\" data-id=\"3d5c5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017.webp\" class=\"attachment-full size-full wp-image-27095\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/017-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d932b21 elementor-widget elementor-widget-image\" data-id=\"d932b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018.webp\" class=\"attachment-full size-full wp-image-27092\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2025\/12\/018-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-83b5cec e-con-full e-flex e-con e-parent\" data-id=\"83b5cec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc610a2 e-con-full e-flex e-con e-child\" data-id=\"fc610a2\" data-element_type=\"container\" 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