{"id":27517,"date":"2026-01-26T23:08:30","date_gmt":"2026-01-27T02:08:30","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&p=27517"},"modified":"2026-01-27T17:35:09","modified_gmt":"2026-01-27T20:35:09","slug":"braskem-feira-k","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/braskem-feira-k\/","title":{"rendered":"Braskem na Feira K 2025"},"content":{"rendered":"\t\t
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Em mais um cap\u00edtulo dessa parceria de longa data,\u00a0recebemos o desafio de pensar junto \u00e0 Braskem sua participa\u00e7\u00e3o na\u00a0Feira K, o principal evento global da ind\u00fastria de pl\u00e1sticos e borracha, realizado a cada tr\u00eas anos em D\u00fcsseldorf, Alemanha. Em 2025, a marca decidiu repensar sua presen\u00e7a no evento, indo al\u00e9m do impacto visual ou da escala estrutural \u2014 buscando um estande que funcionasse como\u00a0<\/span>express\u00e3o viva do seu compromisso com a transforma\u00e7\u00e3o sustent\u00e1vel<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

Mais do que atrair olhares em um ambiente altamente competitivo, o desafio era comunicar de forma clara e integrada\u00a0seus\u00a0pilares estrat\u00e9gicos, transmitindo\u00a0em uma narrativa\u00a0seus compromissos ESG e valores como inova\u00e7\u00e3o sustent\u00e1vel e economia circular.\u00a0Essa narrativa precisava acontecer em um espa\u00e7o que, al\u00e9m de abrigar encontros de neg\u00f3cios e \u00e1reas expositivas, tamb\u00e9m fosse coerente com o discurso da marca e seus movimentos reais em dire\u00e7\u00e3o ao futuro.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\tO processo foi colaborativo do in\u00edcio ao fim, e a dedica\u00e7\u00e3o da equipe da CBA fez toda a diferen\u00e7a para o resultado incr\u00edvel que tivemos. O estande ficou sensacional, recebeu muitos elogios e cumpriu com louvor seu papel: acolher nossos clientes e transmitir o jeito Braskem\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tFernanda Gelbke, Braskem Global Product Marketing <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Living Transformation<\/span><\/b>\u00a0\u00e9\u00a0a assinatura e ideia\u00a0que orienta todo o projeto: um conceito que refor\u00e7a que transforma\u00e7\u00e3o n\u00e3o \u00e9 um evento isolado, mas um processo cont\u00ednuo, que se vive e se constr\u00f3i todos os dias.<\/span>\u00a0<\/span><\/p>

Essa transforma\u00e7\u00e3o se manifesta em m\u00faltiplos n\u00edveis:\u00a0na escolha dos materiais, nas marcas presentes (como\u00a0<\/span>I\u2019m\u00a0green\u00a0bio-based<\/span><\/b>,\u00a0<\/span>Wenew<\/span><\/b>,\u00a0e\u00a0<\/span>Cazoolo<\/span><\/b>), nas solu\u00e7\u00f5es expostas, na linguagem visual, e principalmente na postura com que a Braskem se apresenta ao mercado internacional.<\/span>\u00a0<\/span><\/p>

Transformar \u00e9 tamb\u00e9m assumir novas formas \u2014 e foi a partir disso que nasceu a dire\u00e7\u00e3o visual do projeto. O conceito de \u201cOndas Positivas\u201d guia a experi\u00eancia: formas org\u00e2nicas, pain\u00e9is curvos, estruturas tensionadas com cordas, supergr\u00e1ficos que ocupam grandes superf\u00edcies, criando movimento e fluidez. A transforma\u00e7\u00e3o, aqui, n\u00e3o \u00e9 linear \u2014 ela flui, conecta, reverbera.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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A proposta de estande combina\u00a0<\/span>modularidade, impacto visual e clareza\u00a0de discurso<\/span><\/b>.\u00a0Estruturalmente, o\u00a0espa\u00e7o\u00a0foi organizado para equilibrar fluxo, funcionalidade e contempla\u00e7\u00e3o.<\/span>\u00a0<\/span><\/p>

As caixas pl\u00e1sticas\u00a0reutiliz\u00e1veis\u00a0formam pain\u00e9is expositivos, sinalizam caminhos e integram conte\u00fados sobre os compromissos ESG da marca. Um videopainel em curva apresenta o manifesto da Braskem, com destaque para as palavras-chave que estruturam o discurso:\u00a0<\/span>Living Innovation, Living Circular, Living Connections, Living Sustainable<\/span><\/b>\u00a0\u2014 todos amarrados pelo conceito-m\u00e3e de Living Transformation.<\/span>\u00a0<\/span><\/p>

O uso da madeira em pontos espec\u00edficos do espa\u00e7o traz acolhimento e cria contraponto ao material pl\u00e1stico, sugerindo equil\u00edbrio e cuidado est\u00e9tico. O espa\u00e7o de conviv\u00eancia foi pensado como \u00e1rea de troca, descanso e hospitalidade \u2014 conectando convidados, clientes e parceiros. O Business Center organiza reuni\u00f5es estrat\u00e9gicas, com destaque para a escada e o banner suspenso, que marcam presen\u00e7a visual \u00e0 dist\u00e2ncia.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\"10\"<\/figure><\/div>
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A identidade visual corporativa aplicada ao estande se apoia em um sistema gr\u00e1fico fluido, com elementos visuais que refor\u00e7am movimento, transforma\u00e7\u00e3o e continuidade. As cores, materiais e formas s\u00e3o articulados para gerar coer\u00eancia com o discurso institucional da Braskem, sem abrir m\u00e3o da clareza na comunica\u00e7\u00e3o de produtos e solu\u00e7\u00f5es.<\/span> <\/span><\/p>\n

A sinaliza\u00e7\u00e3o no espa\u00e7o \u00e9 funcional e direta, integrando conte\u00fado t\u00e9cnico e mensagens institucionais de forma acess\u00edvel ao p\u00fablico internacional. Os materiais de apoio e as pe\u00e7as gr\u00e1ficas seguem a mesma l\u00f3gica: comunicar com precis\u00e3o, refor\u00e7ando os compromissos da marca.<\/span><\/p>\n

Na Feira K 2025, a Braskem se apresenta como agente ativo da mudan\u00e7a \u2014 e n\u00e3o apenas como participante de um mercado em evolu\u00e7\u00e3o. O estande reflete essa postura, a posicionando como player que n\u00e3o apenas provoca, mas tamb\u00e9m vive a transforma\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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