{"id":27643,"date":"2026-01-26T23:08:30","date_gmt":"2026-01-27T02:08:30","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&p=27643"},"modified":"2026-01-27T17:59:34","modified_gmt":"2026-01-27T20:59:34","slug":"braskem-k-fair","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/braskem-k-fair\/","title":{"rendered":"Braskem at K Fair 2025"},"content":{"rendered":"\t\t
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In another chapter of this long-standing partnership, we were challenged to collaborate with Braskem on its participation at K Fair, the world\u2019s leading event for the plastics and rubber industry, held every three years in D\u00fcsseldorf, Germany. In 2025, the brand chose to rethink its presence at the event, going beyond visual impact or structural scale \u2014 seeking a booth that would function as <\/span>a living\u00a0expression\u00a0of\u00a0its\u00a0commitment\u00a0to\u00a0sustainable\u00a0transformation<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

More than capturing attention in a highly competitive environment, the challenge was to clearly and cohesively communicate Braskem\u2019s strategic pillars, translating its ESG commitments and values \u2014 such as sustainable innovation and the circular economy \u2014 into a compelling narrative. This narrative needed to unfold within a space that not only hosted business meetings and exhibition areas, but also remained fully aligned with the brand\u2019s discourse and its real, ongoing movements toward the future.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\tThe process was collaborative from start to finish, and the dedication of the CBA team made all the difference in the incredible result we achieved. The booth turned out sensational, received a lot of praise, and fully accomplished its purpose: welcoming our clients and conveying the Braskem way\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tFernanda Gelbke, Braskem Global Product Marketing <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Living\u00a0Transformation<\/span><\/b> is the signature and guiding idea of the entire project: a concept that reinforces transformation not as an isolated event, but as a continuous process \u2014 something that is lived and built every day.<\/span>\u00a0<\/span><\/p>

This transformation unfolds across multiple levels: in the choice of materials, in the brands showcased (such as <\/span>I\u2019m green bio-based<\/span><\/b>,\u00a0<\/span>Wenew<\/span><\/b>\u00a0and\u00a0<\/span>Cazoolo<\/span><\/b>), in the solutions on display, in the visual language, and above all in the way Braskem positions itself before the international market.<\/span>\u00a0<\/span><\/p>

To transform is also to take on new forms \u2014 and it was from this perspective that the project\u2019s visual direction emerged. The concept of \u201cPositive Waves\u201d guides the experience: organic shapes, curved panels, tensioned structures with ropes, and supergraphics spanning large surfaces, creating movement and fluidity. Transformation here is not linear \u2014 it flows, connects, and reverberates.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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The\u00a0booth\u00a0proposal\u00a0combines\u00a0<\/span>modularity, visual impact, and clarity of message<\/span><\/b>.\u00a0Structurally,\u00a0the\u00a0space\u00a0was\u00a0designed\u00a0to\u00a0balance\u00a0flow,\u00a0functionality,\u00a0and\u00a0contemplation.<\/span>\u00a0<\/span><\/p>

Reusable plastic crates form exhibition panels, define pathways, and integrate content about the brand\u2019s ESG commitments. A curved video wall presents Braskem\u2019s manifesto, highlighting the key concepts that structure the narrative: <\/span>Living\u00a0Innovation, Living Circular, Living Connections,\u00a0and\u00a0Living\u00a0Sustainable<\/span><\/b>\u00a0\u2014\u00a0all\u00a0anchored\u00a0by\u00a0the\u00a0overarching\u00a0concept\u00a0of\u00a0Living\u00a0Transformation.<\/span>\u00a0<\/span><\/p>

The use of wood in specific areas of the booth brings warmth and creates a counterpoint to plastic materials, suggesting balance and aesthetic care. The lounge area was designed as a space for exchange, rest, and hospitality \u2014 connecting guests, clients, and partners. The Business Center hosts strategic meetings, with the staircase and suspended banner creating a strong visual landmark visible from afar.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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The corporate visual identity applied to the booth is supported by a fluid graphic system, with visual elements that reinforce movement, transformation, and continuity. Colors, materials, and forms are orchestrated to ensure coherence with Braskem\u2019s institutional discourse, while maintaining clarity in the communication of products and solutions.<\/span>\u00a0<\/span><\/p>

Wayfinding is functional and straightforward, integrating technical content and institutional messaging in a manner accessible to an international audience. Support materials and graphic assets follow the same logic: communicating with precision while reinforcing the brand\u2019s commitments.<\/span><\/p>

At K Fair 2025, Braskem presents itself as an active agent of change \u2014 not merely a participant in an evolving market. The booth reflects this stance, positioning the company as a player that does not only advocate transformation, but truly lives it.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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