{"id":27817,"date":"2026-03-30T13:47:21","date_gmt":"2026-03-30T16:47:21","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=27817"},"modified":"2026-03-30T14:22:50","modified_gmt":"2026-03-30T17:22:50","slug":"estancia-bahia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/estancia-bahia\/","title":{"rendered":"Est\u00e2ncia Bahia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27817\" class=\"elementor elementor-27817\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e365b90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e365b90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461dbc69\" data-id=\"461dbc69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8154df elementor-widget elementor-widget-text-editor\" data-id=\"5b8154df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O agroneg\u00f3cio brasileiro est\u00e1 mudando rapidamente. A digitaliza\u00e7\u00e3o das negocia\u00e7\u00f5es, o crescimento de marketplaces e a entrada de novas gera\u00e7\u00f5es de produtores est\u00e3o transformando a forma como a pecu\u00e1ria se organiza, comercializa e evolui. No centro desse ecossistema est\u00e1 a Est\u00e2ncia Bahia, conectando pessoas, neg\u00f3cios e decis\u00f5es no ritmo do campo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a724dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a724dc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538d7758\" data-id=\"538d7758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-794b7bbe elementor-widget elementor-widget-heading\" data-id=\"794b7bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mantendo o mercado agropecu\u00e1rio em movimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e1a0d5 elementor-widget elementor-widget-text-editor\" data-id=\"61e1a0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Com mais de 35 anos de hist\u00f3ria e origem no Mato Grosso, a empresa familiar se consolidou como a maior plataforma de servi\u00e7os pecu\u00e1rios da Am\u00e9rica do Sul. Reconhecida nacionalmente por seus leil\u00f5es de gado, a marca construiu uma reputa\u00e7\u00e3o baseada em confian\u00e7a, volume de neg\u00f3cios e relacionamento com produtores de todo o pa\u00eds, em uma trajet\u00f3ria feita na pr\u00e1tica, negocia\u00e7\u00e3o ap\u00f3s negocia\u00e7\u00e3o. Ao longo dos anos, novas frentes surgiram dentro da empresa: plataformas digitais de negocia\u00e7\u00e3o de bovinos \u2013 a empresa \u00e9 pioneira no sistema de leil\u00f5es online-, solu\u00e7\u00f5es tecnol\u00f3gicas para comercializa\u00e7\u00e3o e intermedia\u00e7\u00e3o de ativos rurais. Mesmo assim, a percep\u00e7\u00e3o do mercado ainda estava presa ao passado.<\/div><div>\u00a0<\/div><div>Para muitos p\u00fablicos, Est\u00e2ncia Bahia ainda significava apenas leil\u00f5es. O desafio era reposicionar a marca para refletir o que ela realmente havia se tornado: um ecossistema de servi\u00e7os que conecta toda a cadeia da pecu\u00e1ria. Era preciso expandir essa percep\u00e7\u00e3o sem perder o ativo mais importante da empresa: a confian\u00e7a constru\u00edda ao longo de d\u00e9cadas, com a palavra firme que sustenta cada neg\u00f3cio.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-507a473 e-con-full e-flex e-con e-parent\" data-id=\"507a473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a75ea9 elementor-widget elementor-widget-video\" data-id=\"7a75ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178488357?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6f43a elementor-widget elementor-widget-video\" data-id=\"5d6f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178494687?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e39e79 elementor-widget elementor-widget-video\" data-id=\"9e39e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178495220?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-452fe12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"452fe12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bd9ba2\" data-id=\"8bd9ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab12b36 elementor-widget elementor-widget-heading\" data-id=\"ab12b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mantendo o mercado agropecu\u00e1rio em movimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4480 elementor-widget elementor-widget-text-editor\" data-id=\"44c4480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Realizamos entrevistas com s\u00f3cios, fundadores, clientes e parceiros da Est\u00e2ncia Bahia que nos ajudaram a entender que a empresa sempre foi muito mais do que um intermedi\u00e1rio de neg\u00f3cios.<\/div><div>\u00a0<\/div><div>Ela funciona como um ponto de encontro do setor. Um lugar onde produtores, compradores, investidores e especialistas se conectam para fazer a pecu\u00e1ria acontecer de ponta a ponta, do campo \u00e0 batida do martelo. Conecta criadores e compradores, tradi\u00e7\u00e3o e inova\u00e7\u00e3o, o campo e o futuro do agro.<\/div><div>\u00a0<\/div><div>Foi a partir desse insight que surgiu a ideia central do projeto: \u201ca for\u00e7a que conecta\u201d. Est\u00e2ncia Bahia \u00e9 uma for\u00e7a que mant\u00e9m o mercado agropecu\u00e1rio em movimento. Uma for\u00e7a que conecta pessoas, neg\u00f3cios, tecnologia e oportunidades. Que transforma confian\u00e7a em transa\u00e7\u00f5es, relacionamentos em neg\u00f3cios, tradi\u00e7\u00e3o em evolu\u00e7\u00e3o. Essa ideia redefine o papel da marca como o hub que conecta e impulsiona o ecossistema da pecu\u00e1ria brasileira.<\/div><div>\u00a0<\/div><div>Para tornar essa vis\u00e3o clara e escal\u00e1vel, reorganizamos a arquitetura da marca. A Est\u00e2ncia Bahia passa a atuar como marca institucional que conecta e endossa tr\u00eas frentes principais:<\/div><div>\u00a0<\/div><ul><li><strong>EB Agro<\/strong>, marketplace digital de negocia\u00e7\u00e3o pecu\u00e1ria<\/li><li><strong>EB Leil\u00f5es<\/strong>, refer\u00eancia em comercializa\u00e7\u00e3o de gado<\/li><li><strong>EB Fazendas<\/strong>, especializada em transa\u00e7\u00f5es e investimentos em ativos rurais<\/li><\/ul><div>\u00a0<\/div><div>Essa estrutura fortalece a marca-m\u00e3e enquanto permite que cada frente evolua com clareza e prop\u00f3sito, e incorporar futuras iniciativas.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2b1e189 e-con-full e-flex e-con e-parent\" data-id=\"2b1e189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c8237 elementor-widget elementor-widget-video\" data-id=\"39c8237\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178496104?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b40c3a e-con-full e-flex e-con e-parent\" data-id=\"4b40c3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-720461e e-con-full e-flex e-con e-child\" data-id=\"720461e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b182dd elementor-widget elementor-widget-video\" data-id=\"9b182dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178499679?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35041a0 e-con-full e-flex e-con e-child\" data-id=\"35041a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd7ca elementor-widget elementor-widget-video\" data-id=\"59fd7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178503914?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f9deb9 e-con-full e-flex e-con e-parent\" data-id=\"3f9deb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1927d1 e-con-full e-flex e-con e-child\" data-id=\"f1927d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983c01d elementor-widget elementor-widget-image\" data-id=\"983c01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08.webp\" class=\"attachment-large size-large wp-image-27825\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a0b48b e-con-full e-flex e-con e-child\" data-id=\"7a0b48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3413a12 elementor-widget elementor-widget-video\" data-id=\"3413a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178504691?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31abcc7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31abcc7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d0c1c9\" data-id=\"20d0c1c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f1775 elementor-widget elementor-widget-heading\" data-id=\"c5f1775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um sistema visual modular e din\u00e2mico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cb505 elementor-widget elementor-widget-text-editor\" data-id=\"d4cb505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>A nova identidade visual traduz a ideia de conex\u00e3o em uma linguagem contempor\u00e2nea e propriet\u00e1ria. Enquanto muitas marcas da categoria se apoiam em s\u00edmbolos literais do universo rural, a Est\u00e2ncia Bahia optou por reinterpretar o campo de forma mais simb\u00f3lica.<\/div><div>\u00a0<\/div><div>O logo foi refinado e ressignificado, partindo da interse\u00e7\u00e3o de tr\u00eas elementos do universo agro:<\/div><div>\u00a0<\/div><ul><li>A curva, que representa movimento e evolu\u00e7\u00e3o<\/li><li>O sol, refer\u00eancia \u00e0 origem e \u00e0 energia do campo<\/li><li>A ponte, met\u00e1fora visual para a conex\u00e3o entre pessoas, neg\u00f3cios e territ\u00f3rios<\/li><\/ul><div>\u00a0<\/div><div>Essas formas criam um sistema visual modular e din\u00e2mico, capaz de se expandir por todo o ecossistema da marca, acompanhando o ritmo do campo e do crescimento do neg\u00f3cio.<\/div><div>\u00a0<\/div><div>A paleta crom\u00e1tica evolui o azul hist\u00f3rico da Est\u00e2ncia Bahia para um tom mais contempor\u00e2neo e limpo, trazendo equil\u00edbrio entre tradi\u00e7\u00e3o e modernidade. J\u00e1 a tipografia ganha presen\u00e7a e clareza, refor\u00e7ando lideran\u00e7a e facilitando a leitura em ambientes digitais.<\/div><div>\u00a0<\/div><div>Al\u00e9m da identidade visual, o projeto estruturou uma identidade verbal inspirada no ritmo e na linguagem do campo. Uma voz direta, confiante e mobilizadora que reflete o papel da marca como agente de movimento na pecu\u00e1ria.<\/div><div>\u00a0<\/div><div>A marca ganha consist\u00eancia e escalabilidade, capaz de se expressar em m\u00faltiplos pontos de contato, do ambiente digital aos grandes eventos do setor.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-68f9d23 e-con-full e-flex e-con e-parent\" data-id=\"68f9d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee23b6a elementor-widget elementor-widget-video\" data-id=\"ee23b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" 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data-id=\"0ed3d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_11.webp\" class=\"attachment-full size-full wp-image-27832\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_11.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_11-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_11-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ae8d2 e-con-full e-flex e-con e-child\" data-id=\"94ae8d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7260e7c elementor-widget elementor-widget-image\" data-id=\"7260e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_12.webp\" class=\"attachment-full size-full wp-image-27829\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_12.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_12-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_12-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a3a279 e-con-full e-flex e-con e-parent\" data-id=\"8a3a279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf24ff4 e-con-full e-flex e-con e-child\" data-id=\"bf24ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0858cf elementor-widget elementor-widget-image\" data-id=\"e0858cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13.webp\" class=\"attachment-full size-full wp-image-27835\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf19a6d e-con-full e-flex e-con e-child\" data-id=\"bf19a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6519a80 elementor-widget elementor-widget-image\" data-id=\"6519a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_14.webp\" class=\"attachment-full size-full wp-image-27838\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_14.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_14-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_14-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61f9675 e-con-full e-flex e-con e-parent\" data-id=\"61f9675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7063083 elementor-widget elementor-widget-image\" data-id=\"7063083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15.webp\" class=\"attachment-full size-full wp-image-27841\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-1536x864.webp 1536w\" 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class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178522833?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d5b609 e-con-full e-flex e-con e-child\" data-id=\"0d5b609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ac1b4 elementor-widget elementor-widget-image\" data-id=\"14ac1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17.webp\" class=\"attachment-large size-large wp-image-27844\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ac700 e-con-full e-flex e-con e-parent\" data-id=\"d9ac700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f868969 elementor-widget elementor-widget-image\" data-id=\"f868969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18.webp\" class=\"attachment-full size-full wp-image-27847\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f4876 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f4876\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6faa3a7\" data-id=\"6faa3a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d0e93 elementor-widget elementor-widget-heading\" data-id=\"62d0e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uma marca voltada para o crescimento e o futuro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3a961 elementor-widget elementor-widget-text-editor\" data-id=\"2f3a961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>O projeto criou as bases estrat\u00e9gicas e criativas para a pr\u00f3xima fase de crescimento da Est\u00e2ncia Bahia. Al\u00e9m de desenvolver a nova arquitetura de marca e refinar a identidade visual e verbal, criamos o layout do novo site institucional e definimos diretrizes estrat\u00e9gicas de comunica\u00e7\u00e3o.<\/div><div>\u00a0<\/div><div>De uma empresa associada principalmente a leil\u00f5es, a Est\u00e2ncia Bahia passa a se afirmar como a for\u00e7a que conecta toda a cadeia da pecu\u00e1ria brasileira.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9785c97 e-con-full e-flex e-con e-parent\" data-id=\"9785c97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd9b3b elementor-widget elementor-widget-video\" data-id=\"8dd9b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178524438?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[2754],"services":[748,750,812],"project_tags":[],"class_list":["post-27817","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-agribusiness","services-corporate-brand-identity","services-brand-guidelines","services-brand-strategy"],"acf":[],"lang":"pt","translations":{"pt":27817,"es":27869,"en":27862},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27817\/revisions"}],"predecessor-version":[{"id":27861,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27817\/revisions\/27861"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=27817"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=27817"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=27817"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=27817"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=27817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}