{"id":27869,"date":"2026-03-30T14:01:53","date_gmt":"2026-03-30T17:01:53","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=27869"},"modified":"2026-03-30T14:23:03","modified_gmt":"2026-03-30T17:23:03","slug":"27869","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/27869\/","title":{"rendered":"Est\u00e2ncia Bahia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27869\" class=\"elementor elementor-27869\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e365b90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e365b90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461dbc69\" data-id=\"461dbc69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8154df elementor-widget elementor-widget-text-editor\" data-id=\"5b8154df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">El agronegocio brasile\u00f1o est\u00e1 cambiando r\u00e1pidamente. La digitalizaci\u00f3n de las negociaciones, el crecimiento de los marketplaces y la entrada de nuevas generaciones de productores est\u00e1n transformando la forma en que la ganader\u00eda se organiza, se comercializa y evoluciona. En el centro de este ecosistema est\u00e1 Est\u00e2ncia Bahia, conectando personas, negocios y decisiones al ritmo del campo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a724dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a724dc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538d7758\" data-id=\"538d7758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e1a0d5 elementor-widget elementor-widget-text-editor\" data-id=\"61e1a0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Con m\u00e1s de 35 a\u00f1os de historia y origen en Mato Grosso, esta empresa familiar se consolid\u00f3 como la mayor plataforma de servicios ganaderos de Am\u00e9rica del Sur. Reconocida a nivel nacional por sus subastas de ganado, la marca construy\u00f3 una reputaci\u00f3n basada en la confianza, el volumen de negocios y la relaci\u00f3n con productores de todo el pa\u00eds \u2014 una trayectoria construida negociaci\u00f3n tras negociaci\u00f3n.<\/p><p class=\"p1\">Con el tiempo, surgieron nuevas \u00e1reas dentro de la empresa: plataformas digitales de negociaci\u00f3n de bovinos \u2014 siendo pionera en subastas online \u2014 y soluciones tecnol\u00f3gicas para la comercializaci\u00f3n e intermediaci\u00f3n de activos rurales. Aun as\u00ed, la percepci\u00f3n del mercado segu\u00eda anclada en el pasado.<\/p><p class=\"p1\">Para muchos p\u00fablicos, Est\u00e2ncia Bahia todav\u00eda significaba solo subastas. El desaf\u00edo era reposicionar la marca para reflejar lo que realmente se hab\u00eda convertido: un ecosistema de servicios que conecta toda la cadena ganadera, sin perder su activo m\u00e1s importante \u2014 la confianza construida a lo largo de d\u00e9cadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-507a473 e-con-full e-flex e-con e-parent\" data-id=\"507a473\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a75ea9 elementor-widget elementor-widget-video\" data-id=\"7a75ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178488357?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6f43a elementor-widget elementor-widget-video\" data-id=\"5d6f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178494687?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e39e79 elementor-widget elementor-widget-video\" data-id=\"9e39e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178495220?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-452fe12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"452fe12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bd9ba2\" data-id=\"8bd9ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab12b36 elementor-widget elementor-widget-heading\" data-id=\"ab12b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una arquitectura clara y escalable\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4480 elementor-widget elementor-widget-text-editor\" data-id=\"44c4480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A trav\u00e9s de entrevistas con socios, fundadores, clientes y aliados, entendimos que Est\u00e2ncia Bahia siempre fue mucho m\u00e1s que un intermediario.<\/p><p class=\"p1\">Funciona como un punto de encuentro del sector. Un espacio donde productores, compradores, inversionistas y especialistas se conectan para hacer que la ganader\u00eda suceda de punta a punta, desde el campo hasta el martillo de subasta. Conecta criadores y compradores, tradici\u00f3n e innovaci\u00f3n, el campo y el futuro del agro.<\/p><p class=\"p1\">De este insight surge la idea central del proyecto: <span class=\"s1\"><b>\u201cla fuerza que conecta.\u201d<\/b><b><\/b><\/span><\/p><p class=\"p1\">Est\u00e2ncia Bahia es una fuerza que mantiene el mercado en movimiento, conectando personas, negocios, tecnolog\u00eda y oportunidades. Transformando confianza en transacciones, relaciones en negocios y tradici\u00f3n en evoluci\u00f3n.<\/p><p class=\"p1\">Esto redefine su rol como el hub que conecta e impulsa el ecosistema ganadero brasile\u00f1o.<\/p><p class=\"p1\">Para hacer esta visi\u00f3n tangible, reorganizamos la arquitectura de marca. Est\u00e2ncia Bahia pasa a actuar como marca institucional que conecta y respalda tres frentes principales:<\/p><ul><li><p class=\"p1\"><span class=\"s1\"><b>EB Agro<\/b><\/span>, marketplace digital ganadero<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>EB Leil\u00f5es<\/b><\/span>, referente en comercializaci\u00f3n de ganado<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>EB Fazendas<\/b><\/span>, especializada en transacciones e inversiones rurales<\/p><\/li><\/ul><p class=\"p1\">Esta estructura fortalece la marca madre y permite que cada unidad crezca con claridad, prop\u00f3sito y capacidad de expansi\u00f3n futura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2b1e189 e-con-full e-flex e-con e-parent\" data-id=\"2b1e189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c8237 elementor-widget elementor-widget-video\" data-id=\"39c8237\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178496104?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b40c3a e-con-full e-flex e-con e-parent\" data-id=\"4b40c3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-720461e e-con-full e-flex e-con e-child\" data-id=\"720461e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b182dd elementor-widget elementor-widget-video\" data-id=\"9b182dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178499679?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35041a0 e-con-full e-flex e-con e-child\" data-id=\"35041a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd7ca elementor-widget elementor-widget-video\" data-id=\"59fd7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178503914?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f9deb9 e-con-full e-flex e-con e-parent\" data-id=\"3f9deb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1927d1 e-con-full e-flex e-con e-child\" data-id=\"f1927d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983c01d elementor-widget elementor-widget-image\" data-id=\"983c01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08.webp\" class=\"attachment-large size-large wp-image-27825\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_08-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a0b48b e-con-full e-flex e-con e-child\" data-id=\"7a0b48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3413a12 elementor-widget elementor-widget-video\" data-id=\"3413a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178504691?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31abcc7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31abcc7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d0c1c9\" data-id=\"20d0c1c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f1775 elementor-widget elementor-widget-heading\" data-id=\"c5f1775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un sistema visual modular y din\u00e1mico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cb505 elementor-widget elementor-widget-text-editor\" data-id=\"d4cb505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La nueva identidad visual traduce la idea de conexi\u00f3n en un lenguaje contempor\u00e1neo y propio. Mientras muchas marcas del sector utilizan s\u00edmbolos literales del mundo rural, Est\u00e2ncia Bahia opta por una reinterpretaci\u00f3n m\u00e1s simb\u00f3lica.<\/p><p class=\"p1\">El logotipo se refin\u00f3 a partir de la intersecci\u00f3n de tres elementos:<\/p><ul><li><p class=\"p1\">La curva, que representa movimiento y evoluci\u00f3n<\/p><\/li><li><p class=\"p1\">El sol, como referencia al origen y la energ\u00eda del campo<\/p><\/li><li><p class=\"p1\">El puente, met\u00e1fora visual de conexi\u00f3n entre personas, negocios y territorios<\/p><\/li><\/ul><p class=\"p1\">Estas formas crean un sistema visual modular y din\u00e1mico que se expande por todo el ecosistema de la marca, acompa\u00f1ando el ritmo del campo y del crecimiento del negocio.<\/p><p class=\"p1\">La paleta crom\u00e1tica evoluciona el azul hist\u00f3rico hacia un tono m\u00e1s limpio y contempor\u00e1neo, equilibrando tradici\u00f3n y modernidad. La tipograf\u00eda gana presencia y claridad, reforzando liderazgo y legibilidad en entornos digitales.<\/p><p class=\"p1\">Adem\u00e1s, el proyecto desarroll\u00f3 una identidad verbal inspirada en el ritmo del campo: una voz directa, confiable y movilizadora.<\/p><p class=\"p1\">El resultado es una marca consistente y escalable, capaz de expresarse en m\u00faltiples puntos de contacto, desde entornos digitales hasta grandes eventos del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-68f9d23 e-con-full e-flex e-con e-parent\" data-id=\"68f9d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee23b6a elementor-widget elementor-widget-video\" data-id=\"ee23b6a\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13.webp\" class=\"attachment-full size-full wp-image-27835\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_13-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf19a6d e-con-full e-flex e-con e-child\" data-id=\"bf19a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6519a80 elementor-widget elementor-widget-image\" data-id=\"6519a80\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-element elementor-element-7063083 elementor-widget elementor-widget-image\" data-id=\"7063083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15.webp\" class=\"attachment-full size-full wp-image-27841\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_15-520x293.webp 520w, 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data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178522833?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d5b609 e-con-full e-flex e-con e-child\" data-id=\"0d5b609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ac1b4 elementor-widget elementor-widget-image\" data-id=\"14ac1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17.webp\" class=\"attachment-large size-large wp-image-27844\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17-462x520.webp 462w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_17-768x864.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ac700 e-con-full e-flex e-con e-parent\" data-id=\"d9ac700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f868969 elementor-widget elementor-widget-image\" data-id=\"f868969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18.webp\" class=\"attachment-full size-full wp-image-27847\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/03\/EB_Case_18-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f4876 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f4876\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6faa3a7\" data-id=\"6faa3a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d0e93 elementor-widget elementor-widget-heading\" data-id=\"62d0e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una marca orientada al crecimiento y al futuro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3a961 elementor-widget elementor-widget-text-editor\" data-id=\"2f3a961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">El proyecto estableci\u00f3 las bases estrat\u00e9gicas y creativas para la pr\u00f3xima fase de crecimiento de Est\u00e2ncia Bahia. Adem\u00e1s de desarrollar la nueva arquitectura de marca y refinar su identidad visual y verbal, dise\u00f1amos el nuevo sitio institucional y definimos lineamientos estrat\u00e9gicos de comunicaci\u00f3n.<\/p><p class=\"p1\">De una empresa asociada principalmente a subastas, Est\u00e2ncia Bahia pasa a posicionarse como la fuerza que conecta toda la cadena ganadera brasile\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9785c97 e-con-full e-flex e-con e-parent\" data-id=\"9785c97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd9b3b elementor-widget elementor-widget-video\" data-id=\"8dd9b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1178524438?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[3804,3807],"industry":[2761],"services":[760,762,3813],"project_tags":[],"class_list":["post-27869","projets","type-projets","status-publish","hentry","business_needs-branding-2","business_needs-design-3","industry-agribusiness","services-corporate-brand-identity","services-brand-guidelines","services-brand-strategy-2"],"acf":[],"lang":"es","translations":{"es":27869,"pt":27817,"en":27862},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27869\/revisions"}],"predecessor-version":[{"id":27877,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/27869\/revisions\/27877"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=27869"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=27869"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=27869"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=27869"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=27869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}