{"id":28009,"date":"2026-05-13T11:15:31","date_gmt":"2026-05-13T14:15:31","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=28009"},"modified":"2026-10-14T10:22:19","modified_gmt":"2026-10-14T13:22:19","slug":"mbrf","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/mbrf\/","title":{"rendered":"MBRF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28009\" class=\"elementor elementor-28009\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43fbd320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43fbd320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3133480a\" data-id=\"3133480a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f6fac2 elementor-widget elementor-widget-text-editor\" data-id=\"60f6fac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>O desafio<\/h3><p><span data-contrast=\"auto\">Durante muito tempo, crescer no setor de alimentos significava ganhar escala. Hoje, significa gerar valor. \u00c9 nesse ponto de virada que nasce a MBRF.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Resultado da uni\u00e3o entre Marfrig e BRF, ambas nascidas no Brasil, a companhia global re\u00fane dois legados s\u00f3lidos, trajet\u00f3rias consistentes e compet\u00eancias complementares. Juntas, formam uma das maiores empresas de alimentos do mundo. Seu portf\u00f3lio inclui marcas ic\u00f4nicas presentes no cotidiano de milh\u00f5es de pessoas, como Sadia, Sadia Bassi, Perdig\u00e3o, Qualy, Paty, National Beef e Banvit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Os n\u00fameros s\u00e3o expressivos. Presen\u00e7a em 117 pa\u00edses, 130 mil colaboradores, mais de 425 mil clientes e mais de 8 milh\u00f5es de toneladas de alimentos produzidas por ano.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Diante dessa escala, o desafio era consolidar a uni\u00e3o das duas pot\u00eancias sob uma identidade global capaz de refletir n\u00e3o apenas o tamanho da opera\u00e7\u00e3o, mas seu novo papel. Uma companhia mais forte, preparada para gerar valor e competir em outro n\u00edvel.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-739fcdf e-con-full e-flex e-con e-parent\" data-id=\"739fcdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a0607 elementor-widget elementor-widget-video\" data-id=\"e1a0607\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191908123?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c3c0a9 e-con-full e-flex e-con e-parent\" data-id=\"8c3c0a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a0d0ad e-con-full e-flex e-con e-child\" data-id=\"6a0d0ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a1817 elementor-widget elementor-widget-image\" data-id=\"68a1817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a.webp\" class=\"attachment-full size-full wp-image-28015\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7141bb2 e-con-full e-flex e-con e-child\" data-id=\"7141bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b32800 elementor-widget elementor-widget-image\" data-id=\"4b32800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b.webp\" class=\"attachment-full size-full wp-image-28018\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31045b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31045b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb880e\" data-id=\"bfb880e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8817f elementor-widget elementor-widget-text-editor\" data-id=\"5b8817f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>A oportunidade<\/h3><p><span data-contrast=\"auto\">A cria\u00e7\u00e3o da MBRF abriu espa\u00e7o para redefinir o papel da marca corporativa dentro de um modelo de house of brands, ou mais do que isso, de uma house of love brands.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O trabalho de branding precisava estruturar um sistema capaz de organizar, conectar e impulsionar diferentes frentes de neg\u00f3cio. Era necess\u00e1rio tornar vis\u00edvel uma nova escala de opera\u00e7\u00e3o e uma nova l\u00f3gica de atua\u00e7\u00e3o. O insight parte da<\/span> <span data-contrast=\"none\">jun\u00e7\u00e3o <\/span><span data-contrast=\"auto\">que sustenta grandes organiza\u00e7\u00f5es em movimento: dire\u00e7\u00e3o e dinamismo, clareza e crescimento, consist\u00eancia e ambi\u00e7\u00e3o.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dessa tens\u00e3o nasce a <\/span><i><span data-contrast=\"auto\">Creative Idea<\/span><\/i><span data-contrast=\"auto\"> que orienta o projeto: crescer com foco para expandir com consist\u00eancia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a2dd0f0 e-con-full e-flex e-con e-parent\" data-id=\"a2dd0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea294df elementor-widget elementor-widget-image\" data-id=\"ea294df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03.webp\" class=\"attachment-full size-full wp-image-28023\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd25525 e-con-full e-flex e-con e-child\" data-id=\"bd25525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d4bb42 e-con-full e-flex e-con e-child\" data-id=\"9d4bb42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be5b833 elementor-widget elementor-widget-image\" data-id=\"be5b833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04.webp\" class=\"attachment-large size-large wp-image-28026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccbe309 e-con-full e-flex e-con e-child\" data-id=\"ccbe309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463500b elementor-widget elementor-widget-video\" data-id=\"463500b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191912587?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df35a4e e-con-full e-flex e-con e-parent\" data-id=\"df35a4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db2cfb7 elementor-widget elementor-widget-image\" data-id=\"db2cfb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06.webp\" class=\"attachment-full size-full wp-image-28029\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b38785d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38785d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9402602\" data-id=\"9402602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f74c1 elementor-widget elementor-widget-text-editor\" data-id=\"c9f74c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>A solu\u00e7\u00e3o criativa<\/h3><p><span data-contrast=\"auto\">A identidade foi desenhada como um sistema vivo, capaz de operar em escala global e em m\u00faltiplos contextos. Um sistema que estrutura percep\u00e7\u00e3o, cria unidade e acelera entendimento.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A marca ganha forma a partir de <\/span><span data-contrast=\"none\">uma for\u00e7a fundamental: a Expans\u00e3o, que nasce do foco e da clareza, impulsionando crescimento, projetando o futuro e gerando dinamismo.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Essas for\u00e7as se materializam no s\u00edmbolo, constru\u00eddo a partir de formas circulares que sugerem integra\u00e7\u00e3o, continuidade e movimento. Sua constru\u00e7\u00e3o amb\u00edgua remete ao \u201cM\u201d sem ser literal e refor\u00e7a a ideia de uma marca em transforma\u00e7\u00e3o constante.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A tipografia equilibra presen\u00e7a e clareza. Uma constru\u00e7\u00e3o firme sem rigidez, segura sem perder proximidade. Isso permite transitar entre o institucional e o expressivo com consist\u00eancia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nas cores, a estrat\u00e9gia se torna vis\u00edvel. <\/span><span data-contrast=\"none\">O azul escuro comunica solidez e confian\u00e7a. O azul claro projeta inova\u00e7\u00e3o, simplicidade e vis\u00e3o de futuro.<\/span><span data-contrast=\"auto\"> O branco organiza e harmoniza com clareza e transpar\u00eancia. As cores complementares conectam a marca ao seu portf\u00f3lio e refor\u00e7am sua natureza como uma casa de marcas amadas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Essa l\u00f3gica se traduz visualmente em um sistema integrado, em que a ideia de foco orienta a expans\u00e3o da marca dentro de uma mesma linguagem, <\/span><span data-contrast=\"none\">permitindo adapta\u00e7\u00e3o a diferentes contextos sem perder coer\u00eancia. <\/span><span data-contrast=\"auto\">Da comunica\u00e7\u00e3o institucional \u00e0s interfaces digitais, das aplica\u00e7\u00f5es f\u00edsicas \u00e0 cultura interna.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O design assume um papel ativo, dando forma ao neg\u00f3cio e ajudando a coloc\u00e1-lo em movimento.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4d0a7ff e-con-full e-flex e-con e-parent\" data-id=\"4d0a7ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3843b33 e-con-full e-flex e-con e-child\" data-id=\"3843b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009a7d8 elementor-widget elementor-widget-video\" data-id=\"009a7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191915972?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb7970 e-con-full e-flex e-con e-child\" data-id=\"2cb7970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c61ad elementor-widget elementor-widget-video\" data-id=\"62c61ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191917491?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2dbd6f e-con-full e-flex e-con e-parent\" data-id=\"f2dbd6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e88fab elementor-widget elementor-widget-video\" data-id=\"8e88fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191918299?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f94f07c e-con-full e-flex e-con e-parent\" data-id=\"f94f07c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fb78c elementor-widget elementor-widget-video\" data-id=\"65fb78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191918512?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c3b162 e-con-full e-flex e-con e-parent\" data-id=\"8c3b162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499da72 elementor-widget elementor-widget-image\" data-id=\"499da72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11.webp\" class=\"attachment-full size-full wp-image-28036\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e0de98 e-con-full e-flex e-con e-parent\" data-id=\"9e0de98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef4a4d elementor-widget elementor-widget-video\" data-id=\"0ef4a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191919870?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1156190 e-con-full e-flex e-con e-parent\" data-id=\"1156190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1f407e e-con-full e-flex e-con e-child\" data-id=\"f1f407e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ded2f7 elementor-widget elementor-widget-image\" data-id=\"5ded2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b.webp\" class=\"attachment-full size-full wp-image-28040\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3359865 e-con-full e-flex e-con e-child\" data-id=\"3359865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91622f0 elementor-widget elementor-widget-image\" data-id=\"91622f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14.webp\" class=\"attachment-full size-full wp-image-28043\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a9db45 e-con-full e-flex e-con e-parent\" data-id=\"0a9db45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd655ed elementor-widget elementor-widget-video\" data-id=\"cd655ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191922021?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df2ddd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df2ddd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78cdf02\" data-id=\"78cdf02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3dfadd elementor-widget elementor-widget-text-editor\" data-id=\"f3dfadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Os resultados<\/h3><p><span data-contrast=\"auto\">O novo branding estabelece uma base s\u00f3lida para a MBRF operar como uma marca global desde o primeiro momento. O sistema garante consist\u00eancia em todos os pontos de contato. Ao mesmo tempo, oferece flexibilidade para evolu\u00e7\u00e3o e adapta\u00e7\u00e3o, refletindo a forma como a companhia cresce e se organiza.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Em um contexto de transforma\u00e7\u00e3o, a MBRF passa a contar com uma marca \u00e0 altura do seu papel no mundo. Clara na dire\u00e7\u00e3o, consistente na execu\u00e7\u00e3o e preparada para expandir. Uma marca que torna vis\u00edvel uma nova fase da companhia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ac86375 e-con-full e-flex e-con e-parent\" data-id=\"ac86375\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae61d elementor-widget elementor-widget-image\" data-id=\"6eae61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16.webp\" class=\"attachment-full size-full wp-image-28047\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef80615 e-con-full e-flex e-con e-parent\" data-id=\"ef80615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8ba03a e-con-full e-flex e-con e-child\" data-id=\"a8ba03a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b819cb elementor-widget elementor-widget-image\" data-id=\"4b819cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/17.webp\" class=\"attachment-full size-full wp-image-28050\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/17.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/17-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/17-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/17-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cfafc5 e-con-full e-flex e-con e-child\" data-id=\"5cfafc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc8044 elementor-widget elementor-widget-image\" data-id=\"6fc8044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/18.png\" class=\"attachment-full size-full wp-image-28053\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/18.png 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/18-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/18-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/18-768x960.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a533f e-con-full e-flex e-con e-parent\" data-id=\"a9a533f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a9840 elementor-widget elementor-widget-image\" data-id=\"79a9840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19.webp\" class=\"attachment-full size-full wp-image-28057\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de71fcf e-con-full e-flex e-con e-parent\" data-id=\"de71fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c687ee e-con-full e-flex e-con e-child\" data-id=\"0c687ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae839c elementor-widget elementor-widget-image\" data-id=\"aae839c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/20.webp\" class=\"attachment-full size-full wp-image-28060\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/20.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/20-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/20-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/20-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2508620 e-con-full e-flex e-con e-child\" data-id=\"2508620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8123c53 elementor-widget elementor-widget-image\" data-id=\"8123c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/21.webp\" class=\"attachment-full size-full wp-image-28063\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/21.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/21-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/21-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/21-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d346230 e-con-full e-flex e-con e-parent\" data-id=\"d346230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0930ffa elementor-widget elementor-widget-image\" data-id=\"0930ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/22.webp\" class=\"attachment-full size-full wp-image-28066\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/22.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/22-1120x630.webp 1120w, 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