{"id":28766,"date":"2026-08-06T11:56:46","date_gmt":"2026-08-06T14:56:46","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=28766"},"modified":"2026-08-06T11:59:29","modified_gmt":"2026-08-06T14:59:29","slug":"perdigao-90-years-tradition-renewed-across-all-product-lines","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/perdigao-90-years-tradition-renewed-across-all-product-lines\/","title":{"rendered":"Perdig\u00e3o 90 Years: Tradition renewed across all product lines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28766\" class=\"elementor elementor-28766\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-927b40b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"927b40b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29423a14\" data-id=\"29423a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb50ad4 elementor-widget elementor-widget-text-editor\" data-id=\"3cb50ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Present in 92% of Brazilian households, Perdig\u00e3o celebrated nine decades of existence in 2024. To mark this milestone, alongside AlmapBBDO, responsible for Perdig\u00e3o&#8217;s brand repositioning, and Plau, we at CBA B+G embarked on the mission to redesign not just its packaging, but the very essence of the brand.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To reflect the new positioning, we worked on redesigning the entire Perdig\u00e3o portfolio, encompassing hundreds of SKUs. An ambitious project that included redesigning sub-brands such as Na Brasa, Meu Menu, Ouro, Chester, and Montana.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">&#8220;We chose to simplify our logo, moving from a 3D to 2D design, aligning with the market trend toward clarity and functionality in design. This strategic change adapts the Perdig\u00e3o brand to various touchpoints, especially on packaging, where consumer interaction is much higher. Our reformulation was carefully thought out to provide an even more engaging and relevant brand experience. The new packaging integrates physical and digital elements, accompanying the consumer journey and offering suitable solutions for various consumption occasions,&#8221; explained Marina Secaf, Executive Marketing Manager at Perdig\u00e3o.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ca4a07b e-con-full e-flex e-con e-parent\" data-id=\"ca4a07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61aa62 elementor-widget elementor-widget-video\" data-id=\"c61aa62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1216136549?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485278fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"485278fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c06243\" data-id=\"75c06243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ae6c21c elementor-widget elementor-widget-text-editor\" data-id=\"2ae6c21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We developed a new design system to give a consistent look to the complete product line. This system balances tradition and modernity, maintaining iconic elements such as the partridges and the red color, now reinterpreted in a contemporary way.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The central challenge was to create a cohesive visual identity for the entire brand while ensuring clear differentiation between each product line. To achieve this, we implemented a color system that categorizes products, transforming the shopping experience into an intuitive journey and facilitating identification at the point of sale. This maintains the consistency of the Perdig\u00e3o brand as a whole while highlighting the unique characteristics of each product category.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-25e2c87 e-con-full e-flex e-con e-parent\" data-id=\"25e2c87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c66aee elementor-widget elementor-widget-image\" data-id=\"5c66aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp\" class=\"attachment-full size-full wp-image-28726\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296d143 elementor-widget elementor-widget-image\" data-id=\"296d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp\" class=\"attachment-full size-full wp-image-28731\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6ed39e e-con-full e-flex e-con e-parent\" data-id=\"d6ed39e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87629ab e-con-full e-flex e-con e-child\" data-id=\"87629ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e27fd elementor-widget elementor-widget-image\" data-id=\"39e27fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28735\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-195e0c2 e-con-full e-flex e-con e-child\" data-id=\"195e0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e10ec elementor-widget elementor-widget-image\" data-id=\"c4e10ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png\" class=\"attachment-large size-large wp-image-28738\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6bbc57 e-con-full e-flex e-con e-child\" data-id=\"e6bbc57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-036ab55 elementor-widget elementor-widget-image\" data-id=\"036ab55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png\" class=\"attachment-large size-large wp-image-28741\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfaeb70 e-con-full e-flex e-con e-child\" data-id=\"cfaeb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b3ee elementor-widget elementor-widget-image\" data-id=\"a64b3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png\" class=\"attachment-large size-large wp-image-28743\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6200fc2 e-con-full e-flex e-con e-child\" data-id=\"6200fc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d5582 elementor-widget elementor-widget-image\" data-id=\"61d5582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28749\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e357604 e-con-full e-flex e-con e-child\" data-id=\"e357604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b29296 elementor-widget elementor-widget-image\" data-id=\"8b29296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao-B.gif\" class=\"attachment-large size-large wp-image-28753\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d73f7d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d73f7d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fef1808\" data-id=\"2fef1808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca09 elementor-widget elementor-widget-text-editor\" data-id=\"525ca09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW229687762 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW229687762 BCX4\">The new slogan <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW229687762 BCX4\">&#8220;Perdig\u00e3o<\/span><span class=\"NormalTextRun SCXW229687762 BCX4\">. The flavor of eating together&#8221; reinforces the brand&#8217;s positioning as an essential part of Brazilians&#8217; moments of unity and celebration at the table. This message is reflected across all packaging, from the most traditional products to the latest innovations, unifying Perdig\u00e3o&#8217;s proposition of flavor and togetherness.<\/span><\/span><span class=\"EOP Selected SCXW229687762 BCX4\" data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb6e124 elementor-widget elementor-widget-heading\" data-id=\"7eb6e124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Long-standing Partnership <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1988f8ed elementor-widget elementor-widget-text-editor\" data-id=\"1988f8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Partnering since 2017, CBA B+G and BRF have collaborated on projects to innovate in the Brazilian food market. This collaboration has been shaping brands and redefining how consumers interact with different products, covering crucial fields such as innovation, branding, and performance.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Together in this endeavor, we worked on several fronts that solidified this partnership:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Business Performance<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"> <br \/><\/span><a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/qualy\/\"><span data-contrast=\"none\">Qualy<\/span><\/a><span data-contrast=\"auto\"> Portfolio Architecture &#8211; The project redefined the brand&#8217;s purpose, identity, and expansion, aiming to strengthen its market perception.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<br \/><br \/><\/span><\/li><li><b><span data-contrast=\"auto\">Brand Identity<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"> <br \/><\/span><span data-contrast=\"auto\">For Qualy, we reformulated the mother brand&#8217;s visual identity, bringing a cleaner and more contemporary visual language. We also developed its new tone of voice, seeking a more welcoming and optimistic expression.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/li><\/ul><ul><li><b><span data-contrast=\"auto\">Brand Strategy<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"> <br \/><\/span><span data-contrast=\"auto\">We conducted a Brand Audit of BRF brands, an ambitious project that went beyond looking at numbers to listen to consumer voices through comprehensive market research, competitor analysis, and attentive consideration of BRF brand consumers&#8217; feedback. The resulting recommendations led to a strategic map to elevate BRF&#8217;s communication to new heights.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c8a200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c8a200\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8da7e\" data-id=\"4c8da7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eea47f elementor-widget elementor-widget-text-editor\" data-id=\"9eea47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW125958492 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125958492 BCX4\">&#8220;Our partnership with CBA B+G has been fundamental in various strategic projects, from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125958492 BCX4\">Qualy&#8217;s<\/span><span class=\"NormalTextRun SCXW125958492 BCX4\"> brand architecture to BRF <\/span><span class=\"NormalTextRun SCXW125958492 BCX4\">brand&#8217;s<\/span><span class=\"NormalTextRun SCXW125958492 BCX4\"> Brand Audit. Now, seeing Perdig\u00e3o&#8217;s renewal, preserving its centenary essence while adapting to the modern consumer, reaffirms the value of this collaboration across different fronts of our <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW125958492 BCX4\">portfolio.&#8221;<\/span> <\/span><\/p><p><strong><span class=\"TextRun SCXW125958492 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125958492 BCX4\">Aline Alexandrino, Global Insights Executive Manager at MBRF<\/span><\/span><span class=\"EOP Selected SCXW125958492 BCX4\" data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f008 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f008\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f713b\" data-id=\"46f713b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b782013 elementor-widget elementor-widget-text-editor\" data-id=\"b782013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW46727562 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46727562 BCX4\">Each of these projects is part of building a solid partnership, making CBA B+G a strategic ally that <\/span><span class=\"NormalTextRun SCXW46727562 BCX4\">anticipates<\/span><span class=\"NormalTextRun SCXW46727562 BCX4\"> needs and proposes solutions that go beyond the conventional.<\/span><\/span><span class=\"EOP Selected SCXW46727562 BCX4\" data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6d7e2ce e-con-full e-flex e-con e-parent\" data-id=\"6d7e2ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27ee53 elementor-widget elementor-widget-video\" data-id=\"b27ee53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" 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