{"id":28772,"date":"2026-08-06T12:01:31","date_gmt":"2026-08-06T15:01:31","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=28772"},"modified":"2026-08-06T12:03:26","modified_gmt":"2026-08-06T15:03:26","slug":"perdigao-90-anos-tradicion-renovada-en-todas-las-lineas","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/perdigao-90-anos-tradicion-renovada-en-todas-las-lineas\/","title":{"rendered":"Perdig\u00e3o 90 A\u00f1os: Tradici\u00f3n renovada en todas las l\u00edneas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28772\" class=\"elementor elementor-28772\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-927b40b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"927b40b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29423a14\" data-id=\"29423a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb50ad4 elementor-widget elementor-widget-text-editor\" data-id=\"3cb50ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Presente en el 92% de los hogares brasile\u00f1os, Perdig\u00e3o celebr\u00f3 nueve d\u00e9cadas de existencia en 2024. Para conmemorar este hito, junto con AlmapBBDO, responsable del reposicionamiento de la marca Perdig\u00e3o, y Plau, nosotros en CBA B+G nos embarcamos en la misi\u00f3n de redise\u00f1ar no solo sus empaques, sino la esencia misma de la marca.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para reflejar el nuevo posicionamiento, trabajamos en el redise\u00f1o de todo el portafolio de Perdig\u00e3o, abarcando cientos de SKUs. Un proyecto ambicioso que incluy\u00f3 el redise\u00f1o de submarcas como Na Brasa, Meu Menu, Ouro, Chester y Montana.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">&#8220;Optamos por simplificar nuestro logotipo, pasando de un dise\u00f1o 3D a 2D, aline\u00e1ndonos con la tendencia del mercado hacia la claridad y funcionalidad en el dise\u00f1o. Este cambio estrat\u00e9gico adapta la marca Perdig\u00e3o a diversos puntos de contacto, especialmente en los empaques, donde la interacci\u00f3n con los consumidores es mucho mayor. Nuestra reformulaci\u00f3n fue cuidadosamente pensada para proporcionar una experiencia de marca a\u00fan m\u00e1s envolvente y relevante. Los nuevos empaques integran lo f\u00edsico y lo digital, acompa\u00f1ando el recorrido del consumidor y ofreciendo soluciones adecuadas para diversas ocasiones de consumo&#8221;, explic\u00f3 Marina Secaf, Gerente Ejecutiva de Marketing de Perdig\u00e3o.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ca4a07b e-con-full e-flex e-con e-parent\" data-id=\"ca4a07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61aa62 elementor-widget elementor-widget-video\" data-id=\"c61aa62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1216136549?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485278fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"485278fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c06243\" data-id=\"75c06243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ae6c21c elementor-widget elementor-widget-text-editor\" data-id=\"2ae6c21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Desarrollamos un nuevo sistema de dise\u00f1o para dar una apariencia consistente a la l\u00ednea completa de productos. Este sistema equilibra tradici\u00f3n y modernidad, manteniendo elementos ic\u00f3nicos como las perdices y el color rojo, ahora reinterpretados de manera contempor\u00e1nea.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El desaf\u00edo central fue crear una identidad visual cohesiva para toda la marca, garantizando al mismo tiempo una clara diferenciaci\u00f3n entre cada l\u00ednea de productos. Para lograrlo, implementamos un sistema de colores que categoriza los productos, transformando la experiencia de compra en un recorrido intuitivo y facilitando la identificaci\u00f3n en el punto de venta. Esto mantiene la consistencia de la marca Perdig\u00e3o en su conjunto mientras destaca las caracter\u00edsticas \u00fanicas de cada categor\u00eda de producto.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-25e2c87 e-con-full e-flex e-con e-parent\" data-id=\"25e2c87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c66aee elementor-widget elementor-widget-image\" data-id=\"5c66aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp\" class=\"attachment-full size-full wp-image-28726\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/07_CBA_Cases_Perdigao-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296d143 elementor-widget elementor-widget-image\" data-id=\"296d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp\" class=\"attachment-full size-full wp-image-28731\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-scaled.webp 2560w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-1536x864.webp 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Perdigao-08-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6ed39e e-con-full e-flex e-con e-parent\" data-id=\"d6ed39e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87629ab e-con-full e-flex e-con e-child\" data-id=\"87629ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e27fd elementor-widget elementor-widget-image\" data-id=\"39e27fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28735\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-195e0c2 e-con-full e-flex e-con e-child\" data-id=\"195e0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e10ec elementor-widget elementor-widget-image\" data-id=\"c4e10ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png\" class=\"attachment-large size-large wp-image-28738\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_B-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6bbc57 e-con-full e-flex e-con e-child\" data-id=\"e6bbc57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-036ab55 elementor-widget elementor-widget-image\" data-id=\"036ab55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png\" class=\"attachment-large size-large wp-image-28741\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_C-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfaeb70 e-con-full e-flex e-con e-child\" data-id=\"cfaeb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b3ee elementor-widget elementor-widget-image\" data-id=\"a64b3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png\" class=\"attachment-large size-large wp-image-28743\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/03_CBA_Cases_Perdigao_D-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6200fc2 e-con-full e-flex e-con e-child\" data-id=\"6200fc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d5582 elementor-widget elementor-widget-image\" data-id=\"61d5582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png\" class=\"attachment-large size-large wp-image-28749\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-520x520.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao_A-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e357604 e-con-full e-flex e-con e-child\" data-id=\"e357604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b29296 elementor-widget elementor-widget-image\" data-id=\"8b29296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/04_CBA_Cases_Perdigao-B.gif\" class=\"attachment-large size-large wp-image-28753\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d73f7d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d73f7d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fef1808\" data-id=\"2fef1808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525ca09 elementor-widget elementor-widget-text-editor\" data-id=\"525ca09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW147059994 BCX4\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW147059994 BCX4\">El nuevo eslogan &#8220;<\/span><span class=\"NormalTextRun SCXW147059994 BCX4\">Perdig\u00e3o<\/span><span class=\"NormalTextRun SCXW147059994 BCX4\">. El sabor de comer juntos&#8221; refuerza el posicionamiento de la marca como parte esencial de los momentos de uni\u00f3n y celebraci\u00f3n de los brasile\u00f1os en la mesa. Este mensaje se refleja en todos los empaques, desde los productos m\u00e1s tradicionales hasta las \u00faltimas innovaciones, unificando la propuesta de sabor y convivencia de <\/span><span class=\"NormalTextRun SCXW147059994 BCX4\">Perdig\u00e3o<\/span><span class=\"NormalTextRun SCXW147059994 BCX4\">.<\/span><\/span><span class=\"EOP Selected SCXW147059994 BCX4\" data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb6e124 elementor-widget elementor-widget-heading\" data-id=\"7eb6e124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una Alianza de Larga Data <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1988f8ed elementor-widget elementor-widget-text-editor\" data-id=\"1988f8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">En colaboraci\u00f3n desde 2017, CBA B+G y BRF han trabajado juntos en proyectos para innovar en el mercado alimentario brasile\u00f1o. Esta colaboraci\u00f3n ha estado moldeando marcas y redefiniendo c\u00f3mo los consumidores interact\u00faan con diferentes productos, abarcando campos cruciales como innovaci\u00f3n, branding y desempe\u00f1o.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Juntos en este esfuerzo, trabajamos en varios frentes que solidificaron esta alianza:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Desempe\u00f1o Empresarial<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"><br \/><\/span><span data-contrast=\"auto\">Arquitectura de Portafolio de <\/span><a href=\"https:\/\/cba-design.com\/latam\/es\/cases\/qualy\/\"><span data-contrast=\"none\">Qualy<\/span><\/a><span data-contrast=\"auto\"> &#8211; El proyecto redefini\u00f3 el prop\u00f3sito, identidad y expansi\u00f3n de la marca, con el objetivo de fortalecer su percepci\u00f3n en el mercado.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Identidad de Marca<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"><br \/><\/span><span data-contrast=\"auto\">Para Qualy, reformulamos la identidad visual de la marca madre, aportando un lenguaje visual m\u00e1s limpio y contempor\u00e1neo. Tambi\u00e9n desarrollamos su nuevo tono de voz, buscando una expresi\u00f3n m\u00e1s acogedora y optimista.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Estrategia de Marca<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\"><br \/><\/span><span data-contrast=\"auto\">Realizamos una Auditor\u00eda de Marca de las marcas BRF, un proyecto ambicioso que fue m\u00e1s all\u00e1 de analizar n\u00fameros para escuchar las voces de los consumidores a trav\u00e9s de investigaciones de mercado exhaustivas, an\u00e1lisis de la competencia y una atenta consideraci\u00f3n del feedback de los consumidores de las marcas BRF. Las recomendaciones resultantes llevaron a un mapa estrat\u00e9gico para elevar la comunicaci\u00f3n de BRF a nuevas alturas.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c8a200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c8a200\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8da7e\" data-id=\"4c8da7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eea47f elementor-widget elementor-widget-text-editor\" data-id=\"9eea47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW125958492 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125958492 BCX4\">&#8220;<span class=\"TextRun SCXW132926063 BCX4\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132926063 BCX4\">Nuestra alianza con CBA B+G ha sido fundamental en varios proyectos estrat\u00e9gicos, desde la arquitectura de marca de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW132926063 BCX4\">Qualy<\/span><span class=\"NormalTextRun SCXW132926063 BCX4\"> hasta la Auditor\u00eda de Marca de las marcas BRF. Ahora, ver la renovaci\u00f3n de <\/span><span class=\"NormalTextRun SCXW132926063 BCX4\">Perdig\u00e3o<\/span><span class=\"NormalTextRun SCXW132926063 BCX4\">, preservando su esencia centenaria mientras se adapta al consumidor moderno, reafirma el valor de esta colaboraci\u00f3n en diferentes frentes de nuestro portafolio.&#8221; <\/span><\/span><\/span><\/span><\/p><p><strong><span class=\"TextRun SCXW125958492 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125958492 BCX4\"><span class=\"TextRun SCXW132926063 BCX4\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132926063 BCX4\">Aline <\/span><span class=\"NormalTextRun SCXW132926063 BCX4\">Alexandrino<\/span><span class=\"NormalTextRun SCXW132926063 BCX4\">, Gerente Ejecutiva Global de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW132926063 BCX4\">Insights<\/span><span class=\"NormalTextRun SCXW132926063 BCX4\"> de MBRF<\/span><\/span><span class=\"EOP SCXW132926063 BCX4\" data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f008 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f008\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f713b\" data-id=\"46f713b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b782013 elementor-widget elementor-widget-text-editor\" data-id=\"b782013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW123807673 BCX4\" lang=\"ES-PE\" xml:lang=\"ES-PE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123807673 BCX4\">Cada uno de <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">estos<\/span> <span class=\"NormalTextRun SCXW123807673 BCX4\">proyectos<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> forma parte de <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">la<\/span> <span class=\"NormalTextRun SCXW123807673 BCX4\">construcci\u00f3n<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> de una s\u00f3lida <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">alianza<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">, <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">haciendo<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> de CBA B+G <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">un<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> aliado estrat\u00e9gico que <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">anticipa<\/span> <span class=\"NormalTextRun SCXW123807673 BCX4\">necesidades<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> y <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">propone<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> soluciones que van m\u00e1s <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">all\u00e1<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> de <\/span><span class=\"NormalTextRun SCXW123807673 BCX4\">lo<\/span><span class=\"NormalTextRun SCXW123807673 BCX4\"> convencional.<\/span><\/span><span class=\"EOP Selected SCXW123807673 BCX4\" data-ccp-props=\"{&quot;335559738&quot;:180,&quot;335559739&quot;:180}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6d7e2ce e-con-full e-flex e-con e-parent\" data-id=\"6d7e2ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27ee53 elementor-widget elementor-widget-video\" data-id=\"b27ee53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1216143130?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[3804,3807],"industry":[788,3575],"services":[563],"project_tags":[],"class_list":["post-28772","projets","type-projets","status-publish","hentry","business_needs-branding-2","business_needs-design-3","industry-food","industry-food-ingredients","services-packaging-design"],"acf":[],"lang":"es","translations":{"es":28772,"pt":24719,"en":28766},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/28772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/28772\/revisions"}],"predecessor-version":[{"id":28776,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/28772\/revisions\/28776"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=28772"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=28772"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=28772"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=28772"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=28772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}