{"id":29692,"date":"2026-10-14T10:29:49","date_gmt":"2026-10-14T13:29:49","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=29692"},"modified":"2026-10-14T10:31:00","modified_gmt":"2026-10-14T13:31:00","slug":"mbrf","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/mbrf\/","title":{"rendered":"MBRF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29692\" class=\"elementor elementor-29692\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43fbd320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43fbd320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3133480a\" data-id=\"3133480a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f6fac2 elementor-widget elementor-widget-text-editor\" data-id=\"60f6fac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">MBRF nace como una de las mayores empresas de alimentos del mundo, resultado de la uni\u00f3n entre Marfrig y BRF, ambas nacidas en Brasil. Su inmenso portafolio abarca diferentes prote\u00ednas a trav\u00e9s de marcas ic\u00f3nicas, presentes en el d\u00eda a d\u00eda de millones de personas, como Sadia, Perdig\u00e3o, Qualy, Montana y Pati. Las cifras son impresionantes: presencia en 117 pa\u00edses, 130 mil colaboradores, m\u00e1s de 425 mil clientes y m\u00e1s de 8 millones de toneladas de alimentos producidas al a\u00f1o.<\/p><p dir=\"ltr\">Era necesario consolidar la uni\u00f3n de estas dos potencias alimentarias bajo una identidad global, reforzando su liderazgo en el mercado de alimentos con marca y valor agregado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-739fcdf e-con-full e-flex e-con e-parent\" data-id=\"739fcdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a0607 elementor-widget elementor-widget-video\" data-id=\"e1a0607\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191908123?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c3c0a9 e-con-full e-flex e-con e-parent\" data-id=\"8c3c0a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a0d0ad e-con-full e-flex e-con e-child\" data-id=\"6a0d0ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a1817 elementor-widget elementor-widget-image\" data-id=\"68a1817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a.webp\" class=\"attachment-full size-full wp-image-28015\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01a-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7141bb2 e-con-full e-flex e-con e-child\" data-id=\"7141bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b32800 elementor-widget elementor-widget-image\" data-id=\"4b32800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b.webp\" class=\"attachment-full size-full wp-image-28018\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/01b-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31045b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31045b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb880e\" data-id=\"bfb880e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8817f elementor-widget elementor-widget-text-editor\" data-id=\"5b8817f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">La creaci\u00f3n de MBRF abr\u00eda espacio para redefinir el papel de la marca corporativa dentro de un modelo de house of brands. La marca necesitaba actuar como un sistema capaz de organizar, conectar e impulsar distintos frentes de negocio. El insight parti\u00f3 de esa dualidad: las grandes organizaciones solo avanzan cuando logran equilibrar direcci\u00f3n y movimiento, visi\u00f3n de negocio y humanidad.<\/p><p dir=\"ltr\">A partir de ello, definimos la Creative Idea que gu\u00eda todo el proyecto: crecer con foco para expandirse con consistencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a2dd0f0 e-con-full e-flex e-con e-parent\" data-id=\"a2dd0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea294df elementor-widget elementor-widget-image\" data-id=\"ea294df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03.webp\" class=\"attachment-full size-full wp-image-28023\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/03-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd25525 e-con-full e-flex e-con e-child\" data-id=\"bd25525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d4bb42 e-con-full e-flex e-con e-child\" data-id=\"9d4bb42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be5b833 elementor-widget elementor-widget-image\" data-id=\"be5b833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04.webp\" class=\"attachment-large size-large wp-image-28026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/04-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccbe309 e-con-full e-flex e-con e-child\" data-id=\"ccbe309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463500b elementor-widget elementor-widget-video\" data-id=\"463500b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191912587?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df35a4e e-con-full e-flex e-con e-parent\" data-id=\"df35a4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db2cfb7 elementor-widget elementor-widget-image\" data-id=\"db2cfb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06.webp\" class=\"attachment-full size-full wp-image-28029\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/06-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b38785d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38785d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9402602\" data-id=\"9402602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f74c1 elementor-widget elementor-widget-text-editor\" data-id=\"c9f74c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">La identidad fue dise\u00f1ada como un sistema vivo, capaz de operar a escala global y en m\u00faltiples contextos.<\/p><p dir=\"ltr\">El s\u00edmbolo nace de formas circulares que sugieren integraci\u00f3n, continuidad y ciclo. Su construcci\u00f3n ambigua hace referencia a la \u201cM\u201d sin ser literal, reforzando la idea de una marca en constante transformaci\u00f3n. La tipograf\u00eda equilibra personalidad y control, permitiendo transitar entre lo institucional y lo expresivo con consistencia.<\/p><p dir=\"ltr\">La paleta de colores organiza esa dualidad. Los tonos de azul construyen una base de confianza y solidez, mientras que los colores secundarios conectan la marca con su portafolio, generando cercan\u00eda y reconocimiento.<\/p><p dir=\"ltr\">El coraz\u00f3n del sistema est\u00e1 en dos movimientos complementarios, derivados del mismo elemento: Foco, que estructura, orienta y aporta claridad; y Expansi\u00f3n, que ampl\u00eda, expresa y genera dinamismo.<\/p><p dir=\"ltr\">Esta l\u00f3gica permite que la marca se adapte a distintos contextos sin perder coherencia. De la comunicaci\u00f3n institucional a las interfaces digitales, de las aplicaciones f\u00edsicas a la cultura interna, la identidad se comporta como una plataforma flexible y escalable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4d0a7ff e-con-full e-flex e-con e-parent\" data-id=\"4d0a7ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3843b33 e-con-full e-flex e-con e-child\" data-id=\"3843b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009a7d8 elementor-widget elementor-widget-video\" data-id=\"009a7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191915972?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb7970 e-con-full e-flex e-con e-child\" data-id=\"2cb7970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c61ad elementor-widget elementor-widget-video\" data-id=\"62c61ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191917491?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2dbd6f e-con-full e-flex e-con e-parent\" data-id=\"f2dbd6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e88fab elementor-widget elementor-widget-video\" data-id=\"8e88fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191918299?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f94f07c e-con-full e-flex e-con e-parent\" data-id=\"f94f07c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fb78c elementor-widget elementor-widget-video\" data-id=\"65fb78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191918512?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c3b162 e-con-full e-flex e-con e-parent\" data-id=\"8c3b162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499da72 elementor-widget elementor-widget-image\" data-id=\"499da72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11.webp\" class=\"attachment-full size-full wp-image-28036\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/11-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e0de98 e-con-full e-flex e-con e-parent\" data-id=\"9e0de98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef4a4d elementor-widget elementor-widget-video\" data-id=\"0ef4a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191919870?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1156190 e-con-full e-flex e-con e-parent\" data-id=\"1156190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1f407e e-con-full e-flex e-con e-child\" data-id=\"f1f407e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ded2f7 elementor-widget elementor-widget-image\" data-id=\"5ded2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b.webp\" class=\"attachment-full size-full wp-image-28040\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/13b-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3359865 e-con-full e-flex e-con e-child\" data-id=\"3359865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91622f0 elementor-widget elementor-widget-image\" data-id=\"91622f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14.webp\" class=\"attachment-full size-full wp-image-28043\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/14-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a9db45 e-con-full e-flex e-con e-parent\" data-id=\"0a9db45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd655ed elementor-widget elementor-widget-video\" data-id=\"cd655ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1191922021?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df2ddd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df2ddd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78cdf02\" data-id=\"78cdf02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3dfadd elementor-widget elementor-widget-text-editor\" data-id=\"f3dfadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">La nueva identidad establece una base s\u00f3lida para que MBRF opere como una marca global desde el primer momento. El sistema garantiza consistencia en todos los puntos de contacto y, al mismo tiempo, ofrece libertad para evolucionar y adaptarse.<\/p><p dir=\"ltr\">En un contexto de transformaci\u00f3n, MBRF cuenta ahora con una marca a la altura de su papel en el mundo: clara en su direcci\u00f3n, consistente en su ejecuci\u00f3n y preparada para expandirse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ac86375 e-con-full e-flex e-con e-parent\" data-id=\"ac86375\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae61d elementor-widget elementor-widget-image\" data-id=\"6eae61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16.webp\" class=\"attachment-full size-full wp-image-28047\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/16-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef80615 e-con-full e-flex e-con e-parent\" data-id=\"ef80615\" data-element_type=\"container\" 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class=\"attachment-full size-full wp-image-28057\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/19-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de71fcf e-con-full e-flex e-con e-parent\" data-id=\"de71fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c687ee 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