{"id":30035,"date":"2026-10-30T09:47:24","date_gmt":"2026-10-30T12:47:24","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=30035"},"modified":"2026-10-30T10:03:56","modified_gmt":"2026-10-30T13:03:56","slug":"amelia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/amelia\/","title":{"rendered":"Am\u00e9lia: Na medida dos sonhos dos confeiteiros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30035\" class=\"elementor elementor-30035\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3a234 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3a234\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220fc40\" data-id=\"220fc40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380e2a9 elementor-widget elementor-widget-text-editor\" data-id=\"380e2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Desde 1967, Am\u00e9lia faz parte da confeitaria e da panifica\u00e7\u00e3o profissional brasileira. Ao longo de quase seis d\u00e9cadas, construiu uma rela\u00e7\u00e3o de confian\u00e7a com confeiteiras, confeiteiros e operadores de todo o pa\u00eds, com destaque para suas margarinas e para Chanty Mix, chantilly UHT top of mind da categoria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">O desafio era atualizar esse patrim\u00f4nio para uma nova gera\u00e7\u00e3o de profissionais. Pessoas que encontram na confeitaria uma forma de express\u00e3o, mas tamb\u00e9m uma profiss\u00e3o, um neg\u00f3cio e um caminho para realizar suas pr\u00f3prias ambi\u00e7\u00f5es.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A CBA B+G reposicionou Am\u00e9lia para ampliar sua relev\u00e2ncia al\u00e9m da qualidade e performance dos produtos. Era preciso preservar a autoridade constru\u00edda ao longo do tempo e, ao mesmo tempo, criar uma marca mais pr\u00f3xima da realidade, dos desafios e das conquistas de quem vive da confeitaria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-64f48d9 e-con-full e-flex e-con e-parent\" data-id=\"64f48d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7636efd elementor-widget elementor-widget-image\" data-id=\"7636efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp\" class=\"attachment-full size-full wp-image-30048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f000f e-con-full e-flex e-con e-child\" data-id=\"44f000f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49a772f e-con-full e-flex e-con e-child\" data-id=\"49a772f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac26602 elementor-widget elementor-widget-image\" data-id=\"ac26602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp\" class=\"attachment-large size-large wp-image-30050\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c5968 e-con-full e-flex e-con e-child\" data-id=\"66c5968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef607c9 elementor-widget elementor-widget-video\" data-id=\"ef607c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268519?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9accb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9accb82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fffa8f1\" data-id=\"fffa8f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549c9a1 elementor-widget elementor-widget-heading\" data-id=\"549c9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Da precis\u00e3o da receita \u00e0 dimens\u00e3o do sonho <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23859fe elementor-widget elementor-widget-text-editor\" data-id=\"23859fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">O salto estrat\u00e9gico veio de uma mudan\u00e7a de perspectiva: tirar o produto do centro para olhar para quem o transforma.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Por tr\u00e1s de cada receita existe t\u00e9cnica, mas tamb\u00e9m paix\u00e3o. H\u00e1 profissionais buscando aperfei\u00e7oar uma cria\u00e7\u00e3o, conquistar clientes, fazer o neg\u00f3cio crescer e avan\u00e7ar em sua trajet\u00f3ria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dessa compreens\u00e3o nasceu \u201cEmpoderando Sonhos\u201d, ideia que redefine o papel de Am\u00e9lia. Sua expertise passa a estar a servi\u00e7o das conquistas de quem empreende, fazendo da marca uma parceira capaz de combinar conhecimento t\u00e9cnico e incentivo.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Essa vis\u00e3o ganha express\u00e3o em \u201cSonho recheado de precis\u00e3o\u201d, ideia que traduz um princ\u00edpio central da confeitaria e da pr\u00f3pria marca: emo\u00e7\u00e3o e t\u00e9cnica se complementam. \u00c9 desse encontro que nasce uma Am\u00e9lia capaz de inspirar, apoiar e compartilhar conhecimento sem abrir m\u00e3o da autoridade constru\u00edda ao longo de quase 60 anos.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6874b51 e-con-full e-flex e-con e-parent\" data-id=\"6874b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e14f31 elementor-widget elementor-widget-image\" data-id=\"1e14f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp\" class=\"attachment-full size-full wp-image-30053\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a457723 elementor-widget elementor-widget-video\" data-id=\"a457723\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268514?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a9014 elementor-widget elementor-widget-video\" data-id=\"a4a9014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268513?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b55f32 elementor-widget elementor-widget-image\" data-id=\"7b55f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp\" class=\"attachment-full size-full wp-image-30056\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1120x625.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1400x782.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-520x290.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-768x429.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1536x858.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7ef38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7ef38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d289f52\" data-id=\"d289f52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba97e76 elementor-widget elementor-widget-heading\" data-id=\"ba97e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paix\u00e3o, precis\u00e3o e criatividade ganham forma <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97da6a elementor-widget elementor-widget-text-editor\" data-id=\"c97da6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A nova estrat\u00e9gia foi traduzida em um sistema verbal e visual pensado para dar mais express\u00e3o, consist\u00eancia e flexibilidade \u00e0 marca.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">No tom de voz, criamos tr\u00eas diretrizes complementares. Am\u00e9lia fala com paix\u00e3o, para inspirar e reconhecer o envolvimento emocional presente em cada cria\u00e7\u00e3o; com interesse, para demonstrar proximidade com as hist\u00f3rias e os desafios de quem empreende; e com precis\u00e3o, para transformar sua expertise em conhecimento claro, acess\u00edvel e relevante.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A tagline \u201cNa medida dos seus sonhos\u201d sintetiza esse equil\u00edbrio e se desdobra em constru\u00e7\u00f5es como \u201cna medida das suas cria\u00e7\u00f5es\u201d, \u201cda sua paix\u00e3o\u201d e \u201cdas suas realiza\u00e7\u00f5es\u201d, criando um recurso verbal capaz de acompanhar diferentes mensagens e contextos.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">No design, o mesmo princ\u00edpio orientou uma evolu\u00e7\u00e3o que preserva reconhecimento sem ficar presa ao passado. O logotipo mant\u00e9m a mem\u00f3ria da marca em seu desenho script, agora com formas mais arredondadas, leves e cremosas. A paleta parte dos azuis, associados \u00e0 confian\u00e7a e \u00e0 expertise, e ganha cores vibrantes que introduzem paix\u00e3o, criatividade e energia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Os grafismos se inspiram nos bicos de confeiteiro, transformando um gesto familiar a quem vive da categoria em um elemento propriet\u00e1rio da identidade. Eles remetem ao ato de dar forma a uma cria\u00e7\u00e3o e, simbolicamente, \u00e0s conquistas de cada profissional.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tipografia, iconografia, fotografia e patterns completam o sistema, criando uma linguagem capaz de se adaptar a diferentes necessidades e pontos de contato sem perder reconhecimento.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-da38812 e-con-full e-flex e-con e-parent\" data-id=\"da38812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4fc00 elementor-widget elementor-widget-video\" data-id=\"2a4fc00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268544?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f634370 elementor-widget elementor-widget-image\" data-id=\"f634370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png\" class=\"attachment-full size-full wp-image-30060\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png 1921w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1120x630.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1400x787.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-520x292.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-768x432.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845b6cf e-con-full e-flex e-con e-parent\" data-id=\"845b6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e0acea e-con-full e-flex e-con e-child\" data-id=\"2e0acea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4aca6 elementor-widget elementor-widget-image\" data-id=\"2e4aca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11.webp\" class=\"attachment-full size-full wp-image-30063\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d4bef e-con-full e-flex e-con e-child\" data-id=\"10d4bef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116071c elementor-widget elementor-widget-image\" data-id=\"116071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12.webp\" class=\"attachment-full size-full wp-image-30066\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-017cb89 e-con-full e-flex e-con e-child\" data-id=\"017cb89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-843306e e-con-full e-flex e-con e-child\" data-id=\"843306e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9b052 elementor-widget elementor-widget-video\" data-id=\"4d9b052\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268548?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa6d939 e-con-full e-flex e-con e-child\" data-id=\"fa6d939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9ac8d elementor-widget elementor-widget-image\" data-id=\"3f9ac8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp\" class=\"attachment-large size-large wp-image-30069\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5359fba e-con-full e-flex e-con e-parent\" data-id=\"5359fba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a33116 e-con-full e-flex e-con e-child\" data-id=\"2a33116\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebbdc1 elementor-widget elementor-widget-video\" data-id=\"9ebbdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268551?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bac90a e-con-full e-flex e-con e-child\" data-id=\"7bac90a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c359d elementor-widget elementor-widget-video\" data-id=\"c7c359d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268554?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82b11bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82b11bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4745258\" data-id=\"4745258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d483a94 elementor-widget elementor-widget-heading\" data-id=\"d483a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um novo jeito de expressar uma marca constru\u00edda por gera\u00e7\u00f5es <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdb41b elementor-widget elementor-widget-text-editor\" data-id=\"4bdb41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">O reposicionamento oferece a Am\u00e9lia uma plataforma para orientar sua express\u00e3o daqui para frente.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A confian\u00e7a, a qualidade e a expertise que constru\u00edram sua hist\u00f3ria continuam presentes. Agora, elas convivem com uma linguagem mais pr\u00f3xima, vibrante e conectada \u00e0 cultura da confeitaria profissional contempor\u00e2nea.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Estrat\u00e9gia, voz e design passam a trabalhar como um \u00fanico sistema. De \u201cEmpoderando Sonhos\u201d ao \u201cSonho recheado de precis\u00e3o\u201d, da tagline aos grafismos inspirados no fazer da confeitaria, cada elemento ajuda Am\u00e9lia a transformar seu legado em uma marca preparada para acompanhar quem cria, empreende e cresce todos os dias.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d2a6f19 e-con-full e-flex e-con e-parent\" data-id=\"d2a6f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ba22c0 e-con-full e-flex e-con e-child\" data-id=\"0ba22c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ae9fa elementor-widget elementor-widget-image\" data-id=\"05ae9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17.webp\" class=\"attachment-full size-full wp-image-30074\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00e7f38 e-con-full e-flex e-con e-child\" data-id=\"00e7f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b0e44 elementor-widget elementor-widget-image\" data-id=\"d3b0e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18.webp\" class=\"attachment-full size-full wp-image-30077\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98cf4db e-con-full e-flex e-con e-parent\" data-id=\"98cf4db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00357d0 elementor-widget elementor-widget-image\" data-id=\"00357d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19.webp\" class=\"attachment-full size-full wp-image-30080\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19.webp 1921w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19-1400x787.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19-520x292.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_19-1536x864.webp 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[3577],"services":[750,810,812],"project_tags":[],"class_list":["post-30035","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-food-ingredients","services-brand-guidelines","services-consumer-brand-identity","services-brand-strategy"],"acf":[],"lang":"pt","translations":{"pt":30035,"es":30089,"en":30085},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/30035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/30035\/revisions"}],"predecessor-version":[{"id":30103,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/30035\/revisions\/30103"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=30035"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=30035"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=30035"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=30035"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=30035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}