{"id":30085,"date":"2026-10-30T09:49:55","date_gmt":"2026-10-30T12:49:55","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=30085"},"modified":"2026-10-30T10:05:06","modified_gmt":"2026-10-30T13:05:06","slug":"amelia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/en\/cases\/amelia\/","title":{"rendered":"Am\u00e9lia: Tailored to confectioners\u2019 dreams"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30085\" class=\"elementor elementor-30085\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3a234 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3a234\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220fc40\" data-id=\"220fc40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380e2a9 elementor-widget elementor-widget-text-editor\" data-id=\"380e2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Since 1967, Am\u00e9lia has been part of Brazil\u2019s professional confectionery and bakery landscape. Over nearly six decades, it has built a trusted relationship with confectioners, bakers and foodservice professionals across the country, with a portfolio that includes margarines and Chanty Mix, the category\u2019s top-of-mind UHT whipping cream.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The challenge was to update this legacy for a new generation of professionals. People who see confectionery as a form of expression, but also as a profession, a business and a path to achieving their own ambitions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">CBA B+G repositioned Am\u00e9lia to expand its relevance beyond product quality and performance. The task was to preserve the authority built over time while creating a brand that felt closer to the realities, challenges and achievements of those who make a living from confectionery.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-64f48d9 e-con-full e-flex e-con e-parent\" data-id=\"64f48d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7636efd elementor-widget elementor-widget-image\" data-id=\"7636efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp\" class=\"attachment-full size-full wp-image-30048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f000f e-con-full e-flex e-con e-child\" data-id=\"44f000f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49a772f e-con-full e-flex e-con e-child\" data-id=\"49a772f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac26602 elementor-widget elementor-widget-image\" data-id=\"ac26602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp\" class=\"attachment-large size-large wp-image-30050\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c5968 e-con-full e-flex e-con e-child\" data-id=\"66c5968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef607c9 elementor-widget elementor-widget-video\" data-id=\"ef607c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268519?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9accb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9accb82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fffa8f1\" data-id=\"fffa8f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549c9a1 elementor-widget elementor-widget-heading\" data-id=\"549c9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From recipe precision to the scale of a dream <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23859fe elementor-widget elementor-widget-text-editor\" data-id=\"23859fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The strategic shift came from a change in perspective: moving the product out of the spotlight and focusing on the people who transform it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Behind every recipe there is technique, but also passion. There are professionals striving to perfect their creations, win new customers, grow their businesses and move forward in their careers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This understanding led to \u201cEmpowering Dreams\u201d, an idea that redefines Am\u00e9lia\u2019s role. Its expertise is now placed at the service of the achievements of those who build their own businesses, making the brand a partner that combines technical knowledge with encouragement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This vision is expressed through \u201cDreams filled with precision\u201d, an idea that captures a central principle of both confectionery and the brand itself: emotion and technique complement one another. From this intersection emerges an Am\u00e9lia that can inspire, support and share knowledge without giving up the authority built over nearly 60 years.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6874b51 e-con-full e-flex e-con e-parent\" data-id=\"6874b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e14f31 elementor-widget elementor-widget-image\" data-id=\"1e14f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp\" class=\"attachment-full size-full wp-image-30053\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a457723 elementor-widget elementor-widget-video\" data-id=\"a457723\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268514?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a9014 elementor-widget elementor-widget-video\" data-id=\"a4a9014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268513?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b55f32 elementor-widget elementor-widget-image\" data-id=\"7b55f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp\" class=\"attachment-full size-full wp-image-30056\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1120x625.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1400x782.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-520x290.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-768x429.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1536x858.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7ef38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7ef38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d289f52\" data-id=\"d289f52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba97e76 elementor-widget elementor-widget-heading\" data-id=\"ba97e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Passion, precision and creativity take shape <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97da6a elementor-widget elementor-widget-text-editor\" data-id=\"c97da6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The new strategy was translated into a verbal and visual system designed to give the brand greater expression, consistency and flexibility.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For the tone of voice, we created three complementary principles. Am\u00e9lia speaks with passion, to inspire and acknowledge the emotional involvement behind every creation; with interest, to show genuine closeness to the stories and challenges of entrepreneurs; and with precision, to turn its expertise into clear, accessible and relevant knowledge.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The tagline \u201cMade to measure for your dreams\u201d captures this balance and unfolds into expressions such as \u201cmade to measure for your creations\u201d, \u201cfor your passion\u201d and \u201cfor your achievements\u201d, creating a verbal device that can adapt to different messages and contexts.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In design, the same principle guided an evolution that preserves recognition without being tied to the past. The logo retains the brand\u2019s memory through its script style, now with rounder, lighter and creamier forms. The palette builds on blues associated with trust and expertise, while vibrant colors bring passion, creativity and energy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The graphic elements are inspired by piping tips, turning a familiar gesture from the confectionery world into a distinctive brand asset. They evoke the act of shaping a creation and, symbolically, the achievements of each professional.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Typography, iconography, photography and patterns complete the system, creating a language that can adapt to different needs and touchpoints without losing recognition.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-da38812 e-con-full e-flex e-con e-parent\" data-id=\"da38812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4fc00 elementor-widget elementor-widget-video\" data-id=\"2a4fc00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268544?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f634370 elementor-widget elementor-widget-image\" data-id=\"f634370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png\" class=\"attachment-full size-full wp-image-30060\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png 1921w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1120x630.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1400x787.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-520x292.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-768x432.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845b6cf e-con-full e-flex e-con e-parent\" data-id=\"845b6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e0acea e-con-full e-flex e-con e-child\" data-id=\"2e0acea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4aca6 elementor-widget elementor-widget-image\" data-id=\"2e4aca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11.webp\" class=\"attachment-full size-full wp-image-30063\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_11-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d4bef e-con-full e-flex e-con e-child\" data-id=\"10d4bef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116071c elementor-widget elementor-widget-image\" data-id=\"116071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12.webp\" class=\"attachment-full size-full wp-image-30066\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_12-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-017cb89 e-con-full e-flex e-con e-child\" data-id=\"017cb89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-843306e e-con-full e-flex e-con e-child\" data-id=\"843306e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9b052 elementor-widget elementor-widget-video\" data-id=\"4d9b052\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268548?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa6d939 e-con-full e-flex e-con e-child\" data-id=\"fa6d939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9ac8d elementor-widget elementor-widget-image\" data-id=\"3f9ac8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp\" class=\"attachment-large size-large wp-image-30069\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5359fba e-con-full e-flex e-con e-parent\" data-id=\"5359fba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a33116 e-con-full e-flex e-con e-child\" data-id=\"2a33116\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebbdc1 elementor-widget elementor-widget-video\" data-id=\"9ebbdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268551?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bac90a e-con-full e-flex e-con e-child\" data-id=\"7bac90a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c359d elementor-widget elementor-widget-video\" data-id=\"c7c359d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1241268554?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82b11bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82b11bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4745258\" data-id=\"4745258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d483a94 elementor-widget elementor-widget-heading\" data-id=\"d483a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new way to express a brand built across generations <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdb41b elementor-widget elementor-widget-text-editor\" data-id=\"4bdb41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The repositioning gives Am\u00e9lia a platform to guide how the brand expresses itself moving forward.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The trust, quality and expertise that shaped its history remain firmly in place. They now coexist with a language that feels closer, more vibrant and more connected to contemporary professional confectionery culture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Strategy, voice and design now work as one system. From \u201cEmpowering Dreams\u201d to \u201cDreams filled with precision\u201d, from the tagline to the graphic elements inspired by the craft of confectionery, every element helps Am\u00e9lia transform its legacy into a brand ready to support those who create, build businesses and grow every day.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d2a6f19 e-con-full e-flex e-con e-parent\" data-id=\"d2a6f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ba22c0 e-con-full e-flex e-con e-child\" data-id=\"0ba22c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ae9fa elementor-widget elementor-widget-image\" data-id=\"05ae9fa\" data-element_type=\"widget\" data-e-type=\"widget\" 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