{"id":30089,"date":"2026-10-30T09:53:06","date_gmt":"2026-10-30T12:53:06","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?post_type=projets&#038;p=30089"},"modified":"2026-10-30T10:05:19","modified_gmt":"2026-10-30T13:05:19","slug":"amelia","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/es\/cases\/amelia\/","title":{"rendered":"Am\u00e9lia: A la medida de los sue\u00f1os de los profesionales de la pasteler\u00eda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30089\" class=\"elementor elementor-30089\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3a234 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3a234\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220fc40\" data-id=\"220fc40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380e2a9 elementor-widget elementor-widget-text-editor\" data-id=\"380e2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Desde 1967, Am\u00e9lia forma parte de la pasteler\u00eda y la panificaci\u00f3n profesional brasile\u00f1a. A lo largo de casi seis d\u00e9cadas, ha construido una relaci\u00f3n de confianza con pasteleras, pasteleros y operadores de todo el pa\u00eds, con un portafolio que incluye margarinas y Chanty Mix, la crema UHT para batir top of mind de la categor\u00eda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El desaf\u00edo era actualizar este legado para una nueva generaci\u00f3n de profesionales. Personas que encuentran en la pasteler\u00eda una forma de expresi\u00f3n, pero tambi\u00e9n una profesi\u00f3n, un negocio y un camino para alcanzar sus propias ambiciones.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">CBA B+G reposicion\u00f3 Am\u00e9lia para ampliar su relevancia m\u00e1s all\u00e1 de la calidad y el desempe\u00f1o de sus productos. Era necesario preservar la autoridad construida a lo largo del tiempo y, al mismo tiempo, crear una marca m\u00e1s cercana a la realidad, los desaf\u00edos y los logros de quienes viven de la pasteler\u00eda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-64f48d9 e-con-full e-flex e-con e-parent\" data-id=\"64f48d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7636efd elementor-widget elementor-widget-image\" data-id=\"7636efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp\" class=\"attachment-full size-full wp-image-30048\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_02-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f000f e-con-full e-flex e-con e-child\" data-id=\"44f000f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49a772f e-con-full e-flex e-con e-child\" data-id=\"49a772f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac26602 elementor-widget elementor-widget-image\" data-id=\"ac26602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp\" class=\"attachment-large size-large wp-image-30050\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_03-768x960.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c5968 e-con-full e-flex e-con e-child\" data-id=\"66c5968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef607c9 elementor-widget elementor-widget-video\" data-id=\"ef607c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268519?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9accb82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9accb82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fffa8f1\" data-id=\"fffa8f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549c9a1 elementor-widget elementor-widget-heading\" data-id=\"549c9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la precisi\u00f3n de la receta a la dimensi\u00f3n del sue\u00f1o <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23859fe elementor-widget elementor-widget-text-editor\" data-id=\"23859fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El salto estrat\u00e9gico surgi\u00f3 de un cambio de perspectiva: sacar al producto del centro para mirar a quienes lo transforman.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Detr\u00e1s de cada receta hay t\u00e9cnica, pero tambi\u00e9n pasi\u00f3n. Hay profesionales que buscan perfeccionar una creaci\u00f3n, conquistar clientes, hacer crecer su negocio y avanzar en su trayectoria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">De esta comprensi\u00f3n naci\u00f3 \u201cEmpoderando Sue\u00f1os\u201d, una idea que redefine el papel de Am\u00e9lia. Su expertise pasa a estar al servicio de los logros de quienes emprenden, convirtiendo a la marca en una aliada capaz de combinar conocimiento t\u00e9cnico e impulso.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Esta visi\u00f3n se expresa en \u201cSue\u00f1os rellenos de precisi\u00f3n\u201d, una idea que traduce un principio central de la pasteler\u00eda y de la propia marca: emoci\u00f3n y t\u00e9cnica se complementan. De este encuentro surge una Am\u00e9lia capaz de inspirar, apoyar y compartir conocimiento sin renunciar a la autoridad construida a lo largo de casi 60 a\u00f1os.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6874b51 e-con-full e-flex e-con e-parent\" data-id=\"6874b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e14f31 elementor-widget elementor-widget-image\" data-id=\"1e14f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp\" class=\"attachment-full size-full wp-image-30053\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1120x630.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1400x788.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-520x293.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-768x432.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_05-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a457723 elementor-widget elementor-widget-video\" data-id=\"a457723\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268514?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a9014 elementor-widget elementor-widget-video\" data-id=\"a4a9014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268513?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b55f32 elementor-widget elementor-widget-image\" data-id=\"7b55f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp\" class=\"attachment-full size-full wp-image-30056\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08.webp 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1120x625.webp 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1400x782.webp 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-520x290.webp 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-768x429.webp 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_08-1536x858.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7ef38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7ef38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d289f52\" data-id=\"d289f52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba97e76 elementor-widget elementor-widget-heading\" data-id=\"ba97e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pasi\u00f3n, precisi\u00f3n y creatividad toman forma <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97da6a elementor-widget elementor-widget-text-editor\" data-id=\"c97da6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La nueva estrategia se tradujo en un sistema verbal y visual pensado para dar a la marca mayor expresi\u00f3n, consistencia y flexibilidad.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En el tono de voz, creamos tres directrices complementarias. Am\u00e9lia habla con pasi\u00f3n, para inspirar y reconocer la implicaci\u00f3n emocional presente en cada creaci\u00f3n; con inter\u00e9s, para demostrar cercan\u00eda con las historias y los desaf\u00edos de quienes emprenden; y con precisi\u00f3n, para transformar su expertise en conocimiento claro, accesible y relevante.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El tagline \u201cA la medida de tus sue\u00f1os\u201d sintetiza este equilibrio y se despliega en construcciones como \u201ca la medida de tus creaciones\u201d, \u201cde tu pasi\u00f3n\u201d y \u201cde tus logros\u201d, creando un recurso verbal capaz de acompa\u00f1ar diferentes mensajes y contextos.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En el dise\u00f1o, el mismo principio orient\u00f3 una evoluci\u00f3n que preserva el reconocimiento sin quedar anclada en el pasado. El logotipo mantiene la memoria de la marca a trav\u00e9s de su estilo script, ahora con formas m\u00e1s redondeadas, ligeras y cremosas. La paleta parte de los azules, asociados con la confianza y la expertise, e incorpora colores vibrantes que aportan pasi\u00f3n, creatividad y energ\u00eda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Los recursos gr\u00e1ficos se inspiran en las boquillas de pasteler\u00eda, transformando un gesto familiar para quienes viven de la categor\u00eda en un elemento propio de la identidad. Remiten al acto de dar forma a una creaci\u00f3n y, simb\u00f3licamente, a los logros de cada profesional.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tipograf\u00eda, iconograf\u00eda, fotograf\u00eda y patterns completan el sistema, creando un lenguaje capaz de adaptarse a diferentes necesidades y puntos de contacto sin perder reconocimiento.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-da38812 e-con-full e-flex e-con e-parent\" data-id=\"da38812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4fc00 elementor-widget elementor-widget-video\" data-id=\"2a4fc00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268544?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f634370 elementor-widget elementor-widget-image\" data-id=\"f634370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png\" class=\"attachment-full size-full wp-image-30060\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10.png 1921w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1120x630.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1400x787.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-520x292.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-768x432.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_10-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845b6cf e-con-full 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elementor-widget-video\" data-id=\"4d9b052\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268548?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa6d939 e-con-full e-flex e-con e-child\" data-id=\"fa6d939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9ac8d elementor-widget elementor-widget-image\" data-id=\"3f9ac8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp\" class=\"attachment-large size-large wp-image-30069\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_14-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" 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class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268551?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bac90a e-con-full e-flex e-con e-child\" data-id=\"7bac90a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c359d elementor-widget elementor-widget-video\" data-id=\"c7c359d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1241268554?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82b11bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82b11bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4745258\" data-id=\"4745258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d483a94 elementor-widget elementor-widget-heading\" data-id=\"d483a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una nueva forma de expresar una marca construida por generaciones <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdb41b elementor-widget elementor-widget-text-editor\" data-id=\"4bdb41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">El reposicionamiento ofrece a Am\u00e9lia una plataforma para orientar su expresi\u00f3n de aqu\u00ed en adelante.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La confianza, la calidad y la expertise que construyeron su historia siguen presentes. Ahora conviven con un lenguaje m\u00e1s cercano, vibrante y conectado con la cultura contempor\u00e1nea de la pasteler\u00eda profesional.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Estrategia, voz y dise\u00f1o pasan a trabajar como un \u00fanico sistema. Desde \u201cEmpoderando Sue\u00f1os\u201d hasta \u201cSue\u00f1os rellenos de precisi\u00f3n\u201d, desde el tagline hasta los recursos gr\u00e1ficos inspirados en el hacer de la pasteler\u00eda, cada elemento ayuda a Am\u00e9lia a transformar su legado en una marca preparada para acompa\u00f1ar a quienes crean, emprenden y crecen cada d\u00eda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d2a6f19 e-con-full e-flex e-con e-parent\" data-id=\"d2a6f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ba22c0 e-con-full e-flex e-con e-child\" data-id=\"0ba22c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ae9fa elementor-widget elementor-widget-image\" data-id=\"05ae9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17.webp\" class=\"attachment-full size-full wp-image-30074\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17.webp 961w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-897x1120.webp 897w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_17-768x959.webp 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00e7f38 e-con-full e-flex e-con e-child\" data-id=\"00e7f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b0e44 elementor-widget elementor-widget-image\" data-id=\"d3b0e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1200\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18.webp\" class=\"attachment-full size-full wp-image-30077\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18.webp 960w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-896x1120.webp 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-416x520.webp 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/10\/Amelia_Case_18-768x960.webp 768w\" 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