{"id":456,"date":"2024-01-06T04:00:33","date_gmt":"2024-01-06T07:00:33","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/altos\/"},"modified":"2024-01-15T17:49:37","modified_gmt":"2024-01-15T20:49:37","slug":"altos","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/altos\/","title":{"rendered":"Olmeca Altos Tequila: Good as hell"},"content":{"rendered":"\t\t
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O primeiro projeto realizado pelo nosso escrit\u00f3rio no M\u00e9xico n\u00e3o poderia ser mais emblem\u00e1tico: a cria\u00e7\u00e3o da identidade visual de Olmeca Altos Tequila. Comercializada em mais de 51 pa\u00edses, sendo M\u00e9xico, Estados Unidos e Inglaterra seus principais mercados, a bebida carrega toda a tradi\u00e7\u00e3o mexicana e foi por ela que montamos uma equipe dedicada com profissionais da CBA LatAm + CBA Londres, numa parceria que desde o in\u00edcio combinou expertise cultural local com vis\u00e3o global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hecho en Mexico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Olmeca Altos Tequila \u00e9 uma marca super premium que honra a qualidade e tradi\u00e7\u00e3o da aut\u00eantica tequila mexicana \u2013 desde a planta\u00e7\u00e3o e colheita do agave at\u00e9 seu processo de destila\u00e7\u00e3o e envelhecimento, a marca \u00e9 repleta de tra\u00e7os que evocam a heran\u00e7a cultural do pa\u00eds.<\/p>

Nosso desafio foi repensar o sistema de identidade visual de Olmeca Altos de forma a traduzir a ess\u00eancia da marca, ressaltando seus atributos de autenticidade e valorizando sua hist\u00f3ria, de uma maneira completamente envolvente, ic\u00f4nica e contempor\u00e2nea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cores, texturas e uma assinatura de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Para a cria\u00e7\u00e3o da nova identidade de Olmeca Altos Tequila, usamos a metodologia Brand Senses, que explora os cinco sentidos da marca \u2013 para estabelecer seus princ\u00edpios visuais e construir as propriedades de um design system flex\u00edvel, capaz de fornecer versatilidade e ritmo para todo e qualquer tipo de comunica\u00e7\u00e3o da marca.<\/p>

O cora\u00e7\u00e3o do novo universo visual \u00e9 a garrafa, elemento que capta e simboliza a qualidade do processo de produ\u00e7\u00e3o da bebida, o toque humano e artesanal. A garrafa de vidro martelado de Olmeca Altos passa a ser a assinatura da marca, com sua forma caracter\u00edstica que a diferencia das demais tequilas.
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A partir de sua garrafa ic\u00f4nica, desenvolvemos um sistema visual que celebra e comunica a hist\u00f3ria completa da marca. Para demonstrar os contrastes e a vivacidade da marca, usamos sua tradicional cor azul como a base e adicionamos outros tons, a fim de criar diversidade e ritmo. Redefinimos tipografia e estilo fotogr\u00e1fico com express\u00f5es revitalizadas de um M\u00e9xico moderno; atrav\u00e9s de texturas e materiais sustent\u00e1veis, sugerimos ambientes on-trade e off-trade que valorizam a experi\u00eancia de marca.<\/p>

Um design system que ilustra com riqueza de detalhes n\u00e3o s\u00f3 a tradi\u00e7\u00e3o, mas tamb\u00e9m a sofistica\u00e7\u00e3o da cultura mexicana.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A nossa sele\u00e7\u00e3o de materiais para design de produto e ambientes considerou pr\u00e1ticas que correspondem a uma mentalidade sustent\u00e1vel, baseadas em princ\u00edpios como reutiliza\u00e7\u00e3o, durabilidade, fornecimento respons\u00e1vel e fabrica\u00e7\u00e3o circular.<\/p>

Assim, para dar a Olmeca Altos Tequila as ferramentas necess\u00e1rias para se manifestar de forma consistente, desenvolvemos o Brand Book focado nos ativos da marca. Um material que ir\u00e1 ajudar a construir um look & feel potente e uma experi\u00eancia de marca global e s\u00f3lida. O resultado \u00e9 um branding din\u00e2mico que representa ricamente o M\u00e9xico e suas facetas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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