{"id":791,"date":"2023-01-22T11:00:18","date_gmt":"2023-01-22T14:00:18","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/ecuateur\/"},"modified":"2025-10-27T15:22:32","modified_gmt":"2025-10-27T18:22:32","slug":"ecuateur","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/ecuateur\/","title":{"rendered":"Ecuateur: Feito no Equador com qualidade su\u00ed\u00e7a"},"content":{"rendered":"\t\t
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L\u00edder na categoria mainstream de chocolates no Equador, a Nestl\u00e9 decidiu investir em chocolates premium, categoria muito relevante para o mercado equatoriano e da qual ainda n\u00e3o fazia parte. \u00c9 uma categoria que cresceu muito naquele mercado, merecendo cada vez mais a prefer\u00eancia do consumidor e destaque nos pontos de venda. Devido ao nosso longo relacionamento com a Nestl\u00e9 e experi\u00eancia em projetos similares, a CBA B+G foi convidada a desenvolver o conceito, nome e embalagens da nova marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Superioridade e sofistica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Para desenvolvermos o conceito da nova marca, realizamos investiga\u00e7\u00f5es sobre o target, universo premium e a categoria no pa\u00eds, que conta com players que possuem produtos premium reconhecidos pelos consumidores e por isso requer uma diferencia\u00e7\u00e3o. Os estudos apontaram o caminho estrat\u00e9gico a ser seguido: a nova linha deveria destacar a qualidade do cacau de origem equatoriana, um dos maiores e mais reconhecidos produtores de cacau do mundo \u2013 e a \u2018mastership\u2019 da Nestl\u00e9, expert su\u00ed\u00e7a em fazer chocolates. Dois superlativos que s\u00f3 agregam valor \u00e0 nova linha de chocolates premium da Nestl\u00e9 no pa\u00eds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A combina\u00e7\u00e3o \u00fanica entre qualidade da origem e tradi\u00e7\u00e3o resultou numa linha de chocolates superior e sofisticada. Com cores e texturas s\u00f3brias, as 9 variedades da nova linha contam com o selo de \u2018origens\u2019 \u2013 \u201cfeito no Equador com expertise su\u00ed\u00e7a\u201d, al\u00e9m de destacar a garantia do Nestl\u00e9 Cocoa Plan\u00ae, iniciativa que apoia os agricultores, assegura uma produ\u00e7\u00e3o sustent\u00e1vel e conserva o meio-ambiente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Este projeto \u00e9 vencedor do Pr\u00eamio Grandes Cases de Embalagem 2019<\/strong>, tradicional premia\u00e7\u00e3o brasileira que incentiva e valoriza embalagens que se destacam pela otimiza\u00e7\u00e3o do conjunto de seus elementos. O projeto surpreendeu o time de jurados n\u00e3o somente pelo design da embalagem, mas tamb\u00e9m pela forma que foi produzido e sua preocupa\u00e7\u00e3o com o meio ambiente, uma vez que abra\u00e7a a sustentabilidade<\/strong> tanto pelo lado do fabricante \u2013 com seu compromisso de produ\u00e7\u00e3o sustent\u00e1vel de cacau, quanto por nossa parte, ao desenvolver uma embalagem em formato de carteira que n\u00e3o utiliza cola. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[452,454],"industry":[802],"services":[812,550,752,810],"project_tags":[100,106,116,110],"class_list":["post-791","projets","type-projets","status-publish","hentry","business_needs-design","business_needs-branding","industry-food","services-brand-strategy","services-packaging-design","services-naming","services-consumer-brand-identity","project_tags-brand-strategy","project_tags-consumer-brand-identity","project_tags-naming","project_tags-packaging-design"],"acf":[],"lang":"pt","translations":{"pt":791,"es":2390,"en":2114},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/791\/revisions"}],"predecessor-version":[{"id":26862,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/791\/revisions\/26862"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=791"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=791"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=791"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=791"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}