{"id":804,"date":"2019-11-09T10:12:11","date_gmt":"2019-11-09T13:12:11","guid":{"rendered":"https:\/\/cba-design.com\/latam\/projets\/mtv-music-hack\/"},"modified":"2023-10-06T19:14:35","modified_gmt":"2023-10-06T22:14:35","slug":"mtv-music-hack","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/latam\/cases\/mtv-music-hack\/","title":{"rendered":"MTV Music Hack: Conex\u00e3o pela m\u00fasica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"804\" class=\"elementor elementor-804\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68d8f69a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68d8f69a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7954686a\" data-id=\"7954686a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e35656 elementor-widget elementor-widget-text-editor\" data-id=\"20e35656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para refor\u00e7ar sua autoridade como expert em m\u00fasica, a MTV hackeou o universo musical em um projeto de cocria\u00e7\u00e3o que envolveu explora\u00e7\u00f5es e pesquisas com a sua audi\u00eancia e especialistas em m\u00fasica. O resultado do trabalho foi o MTV Music Hack, uma plataforma que auxilia marcas a explorar o universo da m\u00fasica para se conectar com seu p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bbbc0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bbbc0d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15527094\" data-id=\"15527094\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a5e88a elementor-widget elementor-widget-cba-gallery\" data-id=\"44a5e88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_1_1380x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_1_1380x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_2_960x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_2_960x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-add7828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"add7828\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b6eccde\" data-id=\"7b6eccde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7049600b elementor-widget elementor-widget-text-editor\" data-id=\"7049600b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m da colaborar no extenso trabalho estrat\u00e9gico de desenvolvimento da plataforma (realizamos pesquisas e hack labs em nosso hub em S\u00e3o Paulo sobre plataformas de m\u00fasicas com experts, produtores, m\u00fasicos), criamos tamb\u00e9m o material informativo \u2013 um guia de inspira\u00e7\u00e3o e apoio estrat\u00e9gico para anunciantes que desejam criar projetos musicais em parceria com a empresa. Fomos respons\u00e1veis pelo desenvolvimento de todo o conceito, conte\u00fado e projeto gr\u00e1fico do cat\u00e1logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cbfcb67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cbfcb67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ef4c71\" data-id=\"60ef4c71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b4173b elementor-widget elementor-widget-image\" data-id=\"64b4173b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1400x787.jpg\" class=\"attachment-large size-large wp-image-809\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1400x787.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-520x292.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-1536x863.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_single_1_2400x1600-2048x1151.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9356af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9356af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23f4077a\" data-id=\"23f4077a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fcb6509 elementor-widget elementor-widget-text-editor\" data-id=\"7fcb6509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O cat\u00e1logo \u00e9 uma pe\u00e7a totalmente inspirada no universo musical. Resumido em um material que faz alus\u00e3o a uma pick up de DJ, a colet\u00e2nea \u00e9 dividida em 4 discos \u2013 cada um deles representa uma tend\u00eancia que tem impactado esse universo (engajamento, personaliza\u00e7\u00e3o, interatividade e o inesperado) e que, combinada \u00e0 uma experi\u00eancia musical, serve como inspira\u00e7\u00e3o para a cria\u00e7\u00e3o de novas iniciativas da MTV e seus parceiros.<\/p><p>O MTV Music Hack \u00e9 um bom exemplo de trabalho em que estrat\u00e9gia, explora\u00e7\u00f5es e labs se transformam num produto concreto, cheio de valor para o cliente &#8211; e neste caso, para os parceiros do cliente tamb\u00e9m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac386f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac386f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1533d342\" data-id=\"1533d342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69cae26d elementor-widget elementor-widget-cba-gallery\" data-id=\"69cae26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_3_1580x1000.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_3_1580x1000.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_4_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_5_770x480.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78182648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78182648\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef2d60\" data-id=\"7ef2d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4f7c22 elementor-widget elementor-widget-cba-gallery\" data-id=\"1b4f7c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_6_1380x1260.psd_selo.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_6_1380x1260.psd_selo.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_7_960x1260.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2021\/02\/cba_latam_mtv_grid_7_960x1260.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a2c6b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a2c6b55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4885c021\" data-id=\"4885c021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66252701 elementor-widget elementor-widget-video\" data-id=\"66252701\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/355641286?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-426db50b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"426db50b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56ac59eb\" data-id=\"56ac59eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c75f622 elementor-widget elementor-widget-text-editor\" data-id=\"c75f622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este projeto \u00e9 vencedor do <strong>2\u00ba Pr\u00eamio Paulista da Abigraf<\/strong> (Associa\u00e7\u00e3o Brasileira da Ind\u00fastria Gr\u00e1fica), premia\u00e7\u00e3o na qual recebemos tr\u00eas pr\u00eamios na categoria Melhor design e inova\u00e7\u00e3o. MTV Music Hack foi vencedor em Cat\u00e1logo\/folheto \u2013 conceito visual e design de cat\u00e1logo para clientes.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[454,456],"industry":[1206],"services":[744,750,1067],"project_tags":[108,114,130],"class_list":["post-804","projets","type-projets","status-publish","hentry","business_needs-branding","business_needs-research","industry-culture-entertainment","services-category-deep-dive","services-brand-guidelines","services-trends-to-brands-advisory","project_tags-brand-guidelines","project_tags-category-deep-dive","project_tags-trends-to-brands-advisory"],"acf":[],"lang":"pt","translations":{"pt":804,"es":2394,"en":2118},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/804\/revisions"}],"predecessor-version":[{"id":17906,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/projets\/804\/revisions\/17906"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=804"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/business_needs?post=804"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/industry?post=804"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/services?post=804"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/project_tags?post=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}