{"id":100,"date":"2019-03-26T13:34:04","date_gmt":"2019-03-26T12:34:04","guid":{"rendered":"https:\/\/cba-design.com\/spain\/projets\/nescafe-packaging-branding\/"},"modified":"2025-06-03T12:33:11","modified_gmt":"2025-06-03T10:33:11","slug":"nescafe-packaging-branding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/spain\/projects\/nescafe-packaging-branding\/","title":{"rendered":"Nescaf\u00e9, Una promoci\u00f3n ic\u00f3nica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"100\" class=\"elementor elementor-100\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3abfff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3abfff6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f239882\" data-id=\"f239882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6def52 elementor-widget elementor-widget-heading\" data-id=\"d6def52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\/ contexto<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c0145 elementor-widget elementor-widget-heading\" data-id=\"b3c0145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una vida sin preocupaciones.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-296a6a2\" data-id=\"296a6a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5d779 elementor-widget elementor-widget-text-editor\" data-id=\"2e5d779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s de 35 a\u00f1os han pasado desde que Nescaf\u00e9 lanz\u00f3 su campa\u00f1a \u201cEl Sueldo Para Toda La Vida\u201d, que permite a los afortunados espa\u00f1oles empezar una vida sin preocupaciones gracias a un salario de por vida. Una promoci\u00f3n \u00fanica que necesitaba una identidad visual distintiva y reconocible que reflejase con sencillez los conocidos c\u00f3digos gr\u00e1ficos de la marca Nescaf\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b049a66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b049a66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b51b78\" data-id=\"6b51b78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8eece4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8eece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c15259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c15259\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a60db61\" data-id=\"a60db61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-357c995 elementor-widget elementor-widget-cba-gallery\" data-id=\"357c995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_01.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_01.jpg\" alt=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_02.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_02.jpg\" alt=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623d05b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"623d05b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2240ae39\" data-id=\"2240ae39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ac6342b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ac6342b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51b8a2f3\" data-id=\"51b8a2f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5226c124 elementor-widget elementor-widget-video\" data-id=\"5226c124\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/529020754?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f15394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f15394\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a16dccc\" data-id=\"a16dccc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f31234 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f31234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe858a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe858a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b74d4\" data-id=\"46b74d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d5968 elementor-widget elementor-widget-heading\" data-id=\"43d5968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\/ identidad visual<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7317a7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7317a7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9b2e0\" data-id=\"3f9b2e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95fdfc elementor-widget elementor-widget-heading\" data-id=\"e95fdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspirados por el v\u00ednculo emocional que la marca construy\u00f3 progresivamente con sus clientes, se cre\u00f3 una identidad visual basada en tres valores fundamentales: tranquilidad, iconicidad y emoci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-221a1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"221a1e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a6c890\" data-id=\"9a6c890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a39e693\" data-id=\"a39e693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1253eb elementor-widget elementor-widget-text-editor\" data-id=\"f1253eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estos tres pilares son el espejo de una campa\u00f1a genuina que hoy en d\u00eda se beneficia de una popularidad sin precedentes.\u00a0Por ello, necesitaba un logotipo atemporal que expresara cercan\u00eda y sencillez. La nueva identidad naci\u00f3 a partir del acento y el Hub de Nescaf\u00e9 para crear un v\u00ednculo entre ambos y, a partir de aqu\u00ed, se incorporaron caracter\u00edsticas propias de la promoci\u00f3n para conseguir transmitir su esencia identificando a su vez a la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf6fa0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf6fa0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e34fa77\" data-id=\"e34fa77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc9b85b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc9b85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3be8da2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3be8da2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4f0219\" data-id=\"b4f0219\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8605f01 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8605f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2021\/05\/CBA_Design_Sueldo_04-1400x888.jpg\" alt=\"CBA Design Nescaf\u00e9 Sueldo branding 02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_06-1400x888.jpg\" alt=\"CBA Design Nescaf\u00e9 Sueldo branding 09\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_05-scaled-1400x889.jpg\" alt=\"CBA Design Nescaf\u00e9 Sueldo branding 010\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b39b6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b39b6a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f76863\" data-id=\"4f76863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e155982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e155982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51b9da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51b9da5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e96c9\" data-id=\"e7e96c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a29b595 elementor-widget elementor-widget-heading\" data-id=\"a29b595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\/ tipograf\u00eda<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2e4e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e4e3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb4d03f\" data-id=\"fb4d03f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed1d0d elementor-widget elementor-widget-text-editor\" data-id=\"2ed1d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mediante una tipograf\u00eda simple pero reconocible, logra convivir con la marca Nescaf\u00e9 sin perder la clara identificaci\u00f3n de la promoci\u00f3n. En la tipograf\u00eda del logotipo se incorporaron rasgos como el rumbo global de estructura, que consigue dinamizarla y representar parte del imaginario de la promoci\u00f3n: la visi\u00f3n de futuro y estabilidad que &#8220;El Sueldo Para Toda La Vida&#8221; proporciona a los afortunados ganadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e8f0d7\" data-id=\"2e8f0d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42587f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42587f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f56d5\" data-id=\"26f56d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c755986 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c755986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a0fe0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"61a0fe0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3170ef1\" data-id=\"3170ef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e677bf6 elementor-widget elementor-widget-image\" data-id=\"e677bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-1400x888.jpg\" class=\"attachment-large size-large wp-image-7188\" alt=\"CBA Design Nescaf\u00e9 Sueldo branding 08\" srcset=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-1400x888.jpg 1400w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-1120x711.jpg 1120w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-520x330.jpg 520w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-768x487.jpg 768w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-1536x975.jpg 1536w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_07-2048x1299.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad2f7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad2f7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa52331\" data-id=\"aa52331\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbf2d3 elementor-widget elementor-widget-video\" data-id=\"4bbf2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/08\/CBA_Design_Sueldo_08-2-2.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a8c5a3\" data-id=\"6a8c5a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da299d7 elementor-widget elementor-widget-image\" data-id=\"da299d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1081\" height=\"1081\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/08\/CBA_Design_Sueldo_09-1.jpg\" class=\"attachment-large size-large wp-image-10946\" alt=\"\" srcset=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/08\/CBA_Design_Sueldo_09-1.jpg 1081w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/08\/CBA_Design_Sueldo_09-1-520x520.jpg 520w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/08\/CBA_Design_Sueldo_09-1-768x768.jpg 768w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11eced3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11eced3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-047295e\" data-id=\"047295e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89e79f elementor-widget elementor-widget-image\" data-id=\"e89e79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-1400x888.jpg\" class=\"attachment-large size-large wp-image-7193\" alt=\"CBA Design Nescaf\u00e9 Sueldo branding 07\" srcset=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-1400x888.jpg 1400w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-1120x711.jpg 1120w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-520x330.jpg 520w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-768x487.jpg 768w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-1536x975.jpg 1536w, https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_10-2048x1300.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c4145 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58c4145\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12bc4f0\" data-id=\"12bc4f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac6c0bc elementor-widget elementor-widget-cba-gallery\" data-id=\"ac6c0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_11.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_11.jpg\" alt=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_12-1.gif);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/spain\/wp-content\/uploads\/sites\/7\/2019\/07\/CBA_Design_Sueldo_12-1.gif\" alt=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f44f986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f44f986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a927efe\" data-id=\"a927efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecb5179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecb5179\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00737da\" data-id=\"00737da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46fd1c8 elementor-widget elementor-widget-heading\" data-id=\"46fd1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\/ resultado<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5734417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5734417\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1613be0\" data-id=\"1613be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93746a5 elementor-widget elementor-widget-text-editor\" data-id=\"93746a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los c\u00f3digos gr\u00e1ficos fueron creados a partir de los elementos y colores del logotipo, dando protagonismo a los billetes de oro que se alzan sobre fondos rojos y dorados para dar luz a esta incre\u00edble oportunidad. Complementado con un lenguaje de marca adecuado, se desarrolla un icono que puede aplicarse sobre diferentes soportes, los cuales constituyen una identidad de marca s\u00f3lida y genuina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-808b7e4\" data-id=\"808b7e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f898c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f898c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0e428b\" data-id=\"f0e428b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-408f5d0\" data-id=\"408f5d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ece90b elementor-widget elementor-widget-heading\" data-id=\"6ece90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una promoci\u00f3n que perdurar\u00e1 en el paso del tiempo y continuar\u00e1 aportando alegr\u00eda y felicidad a los consumidores.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c77d46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c77d46d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6af7d81\" data-id=\"6af7d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a060ac7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a060ac7\" data-element_type=\"widget\" data-e-type=\"widget\" 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